In Minnesota, a salesman admits that boat deliveries and walkthroughs are being compromised by the overwhelming number of customers who need to be cared for. This, despite the fact that he’s selling boats to customers who’ve never even been in a boat, let alone have never owned a boat. In Florida, a dealership principal tosses […]
Search for: operation keep your customers boating
Solve Your Workforce Pain
Navigating staffing decisions and workforce challenges can be overwhelming. You want to reduce the burden of retaining skilled team members, keep up with seasonal swings and figure out how to make the most of your current staff. It’s especially hard to get a grip on your workforce struggles while trying to maintain profitability and performance. […]
Build Your 2026 Blueprint
The marine industry is shifting — and your dealership needs to shift with it. Whether it’s changing buyer behavior, service bottlenecks or improving customer experience, now is the time to stop reacting and start planning. This Spotlight is designed to help your dealership build your 2026 blueprint — a focused, actionable plan to pinpoint what’s […]
Guide to World Class Customer Experience — Keep Your Customers Boating
With 50 pages of best practices, strategies, insights, downloadable resources, course recommendations and much, much more, this Operation: Keep Your Customers Boating publication is the boating industry’s go-to guide for boat dealers to use in an effort to ensure a world-class customer experience. Revised for 2023. This content is available to members only. If you […]
Upgrade Your Employee Orientation
If you’ve worked in the marine industry your whole life like many dealership owners and managers, it can be challenging to think like someone who has little to no experience in the boat business. And yet that’s the reality for many of our new hires. You probably have the tools to onboard them to their […]
Top Safe Boating Tips – How to Sit & Swim While Boating
Boating safety is a prime topic. As a dealership, it’s rewarding to offer your expertise to help boaters understand the best safety practices in boating and avoid common mistakes. Discover Boating, in partnership with Progressive® Insurance, has made this touchpoint even easier with its Top Safe Boating Tips series. A new video, Follow Safe Seating […]
Boating Event Planning Basics
Holding a successful customer event benefits your business by generating sales leads, creating avenues for soft selling, building community, elevating trust in your brand and boosting customer experience. Boating events on the water are equally important because you get to share the boating lifestyle, share safety and operational tips with owners and create deeper connections […]
Enhance Your Dealership’s Online Presence
• 7 ways to connect with your digital customers We don’t have to tell you that the world is no longer only doing business as brick and mortar. Consumers seek digital shopping experiences – from purchasing groceries to tents to boats – in the comfort of their own home and on their mobile devices. They […]
Providing Customers with Answers to Enhance Their Boating Experience
You need to know what your boating customers are reading and seeking more information about to help create a better boating and boat-ownership experience for them. You must support your customers, especially first-time boat buyers, in their yearning to create positive experiences by enhancing their knowledge and skills. Sites like DiscoverBoating.com can help you share […]
In Your Search for Wisdom & Success Dealer Week 2023 Education Delivers!
My high school geography teacher had several quirky expressions he used to say to help a student realize their effort was not meeting his expectations. The one he used most often was, “There are two kinds of people in the world, the quick and the dead.” Typically, his message delivery included a Dwayne “The Rock” […]
