In Minnesota, a salesman admits that boat deliveries and walkthroughs are being compromised by the overwhelming number of customers who need to be cared for. This, despite the fact that he’s selling boats to customers who’ve never even been in a boat, let alone have never owned a boat. In
A quick look at ABC 2026, where first-time leaders saw how MRAA stands up for Dealerships on Capitol Hill to shape national policy and strengthen the future of boating.
By Ryan Kloppe, Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article explores how operational confidence can help marine dealers improve visibility, communication and consistency during peak boating season. As the marine
By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner For marine dealerships spring brings one of the most intense operational periods of the year. As temperatures rise, boat owners rush to prepare for the season, scheduling maintenance, addressing winter damage and resolving any lingering mechanical
• Why Offseason Cash Flow Matters for Marine Retailers By Brenda Cline-Kereakes, Chief Operating Officer at Line\5, an MRAA Platinum Partner For many marine retailers, seasonality is a familiar rhythm. Spring and summer bring showroom traffic, strong unit sales and packed service schedules. Then the calendar turns, temperatures drop and consumer
Struggling with staffing decisions? Learn how to right-size your team, boost productivity, and protect the customer experience year-round.
The marine industry is shifting — and your dealership needs to shift with it. Whether it’s changing buyer behavior, service bottlenecks or improving customer experience, now is the time to stop reacting and start planning. This Spotlight is designed to help your dealership build your 2026 blueprint — a focused,
If you’ve worked in the marine industry your whole life like many dealership owners and managers, it can be challenging to think like someone who has little to no experience in the boat business. And yet that’s the reality for many of our new hires. You probably have the tools
Boating safety is a prime topic. As a dealership, it’s rewarding to offer your expertise to help boaters understand the best safety practices in boating and avoid common mistakes. Discover Boating, in partnership with Progressive® Insurance, has made this touchpoint even easier with its Top Safe Boating Tips series. A
Holding a successful customer event benefits your business by generating sales leads, creating avenues for soft selling, building community, elevating trust in your brand and boosting customer experience. Boating events on the water are equally important because you get to share the boating lifestyle, share safety and operational tips with
