In Minnesota, a salesman admits that boat deliveries and walkthroughs are being compromised by the overwhelming number of customers who need to be cared for. This, despite the fact that he’s selling boats to customers who’ve never even been in a boat, let alone have never owned a boat. In Florida, a dealership principal tosses […]
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Enhance Your Dealership’s Online Presence
• 7 ways to connect with your digital customers We don’t have to tell you that the world is no longer only doing business as brick and mortar. Consumers seek digital shopping experiences – from purchasing groceries to tents to boats – in the comfort of their own home and on their mobile devices. They […]
Providing Customers with Answers to Enhance Their Boating Experience
You need to know what your boating customers are reading and seeking more information about to help create a better boating and boat-ownership experience for them. You must support your customers, especially first-time boat buyers, in their yearning to create positive experiences by enhancing their knowledge and skills. Sites like DiscoverBoating.com can help you share […]
In Your Search for Wisdom & Success Dealer Week 2023 Education Delivers!
My high school geography teacher had several quirky expressions he used to say to help a student realize their effort was not meeting his expectations. The one he used most often was, “There are two kinds of people in the world, the quick and the dead.” Typically, his message delivery included a Dwayne “The Rock” […]
10 Ways to Reevaluate & Enhance Your Workforce
As a business leader, you probably have mile-long list of stories you could share regarding your hiring successes and failures, and other issues you’ve experienced within workforce management over the years. Dealers have shared stories with our team of being ghosted altogether by a new hire to dismissing someone from their employment due to improper […]
Discover Boating: ‘Understanding Boat Capacity and Carriage Requirements’
• Fifth episode in digital video series focused on safe boating operation, Powered by Progressive® Insurance As part of the brand’s efforts to reinforce safety guidelines, Discover Boating launched the final episode in its five-part digital video series in partnership with Progressive® Insurance. In episode five, “Capacity and Carriage Requirements,” viewers learn about necessary boat capacity requirements as […]
4 Tips to Help Your Dealership Manage Inventory
It’s been a wild ride for your business these past few years. For a while there, the boat market was incredibly favorable (when you could get boats in inventory), and you were enjoying some healthy profit margins. But today, it’s time to face the reality of a changing market. If you’re anything like your peers, […]
Advocacy & Boating Safety
As a dealer, customers look to you as a leader within the recreational boating community, and for that reason it is important you champion safe boating practices and compliance with all state and local laws and regulations. Ultimately, we want you to feel confident as a business owner and your customers to feel the same […]
Keep Your Customers Boating
Your customers leave the market because they become disinterested and don’t use their boats enough to justify the cost. History shows that first-time boat buyers depart the marketplace within five years after purchase and at about a 40 percent clip. Engaging your customers should be a top priority! This starts with authentic follow-up and includes […]
Existing Customers
Imagine if you could build a customer list that’s reliable, loyal, creates future sales and trusts you like no other boat dealer in the region. While that list may seem dreamy, it’s not out of reach because it already lives in your dealership’s files. It’s your existing customers! Recently we’ve seen a rise in inflation, […]