• Boating content you can use to educate, inform and improve boat owners’ on-the-water experiences Despite having a staff of boating enthusiasts and experts at your disposal, it’s not easy for a dealership to find additional time in the day to devote to writing boating stories that help improve your customers’ individual boating experiences. Designating […]
Author: Jerrod Kelley
A look at service department pain points and potential solutions from MRAA’s recent Pulse Report. To be an elite dealership, you need your Service & Parts Departments to follow and maintain a tight, structured schedule, yet remain flexible to effectively upsell and schedule future work to add cash flow. However, it’s not easy to be […]
Discover Boating is looking for new running footage of several different boat types which will be used in Discover Boating creative and media b-roll. With NMMA member help, Discover Boating will be updating its video assets to promote the variety of new boat types available to consumers. The process to submit footage is easy: The […]
Discover Boating, powered by NMMA and the Marine Retailers Association of the Americas (MRAA), announced the expansion of its popular Dealer Finder tool in the U.S. with the launch of the new Canadian Dealer Finder on DiscoverBoating.ca. This tool conveniently connects boat-buying consumers directly with nearby dealers. Click here to visit the new Canadian Dealer Finder Since launching […]
• How Providing a Summer Season Hotline Will Improve Your Customers’ Boat Ownership Experience As our team was building the June MRAA Spotlight page about keeping your customers boating, Barletta, an MRAA Strategic Partner, announced that it was improving its Holiday Hotline by transitioning it into a Summer Season Helpline. This initiative is an inspiring […]
Higher interest rates are putting a damper on customers’ interest in financing their boat purchases. In a recent MRAA Pulse Report Survey, about 8 out of 10 dealers cited high interest rates as the biggest obstacle to customer financing. Low lender approval rates came in second, followed by “perceived values of trade-ins” and “other.” There’s […]
The Recreational Boating & Fishing Foundation (RBFF) recently kicked off a new Take Me Fishing campaign called “Find Your Best Self on the Water.” It will host an all-industry webinar at 2 p.m. ET, Wed., May 31, to provide more detail on the campaign.
Have you ever uttered the word “good” when something goes wrong at your dealership? Chances are you’ve said a different word, perhaps one with a negative or “bad” connotation. Jocko Willink, author and retired Navy Seal officer, has shared on his podcast his philosophical approach to responding with “good” when problems crop up. How comfortable […]
Recently you’ve probably heard about the terms “quiet quitting” and “voluntary turnover” while researching hiring and onboarding for your dealership. One reason for these terms and their rise can be attributed to reduced employee engagement and less satisfaction within the workplace. And a lack of training — a problem that often begins as soon as […]
It’s the perfect time to focus on improving your sales tactics and improving at pre-sale follow-up.