MINNEAPOLIS — The Marine Retailers Association of the Americas has partnered with Engaged! to design social media benefits and resources exclusively for MRAA members. “Social media has become an essential strategy for marine retailers to connect with prospects and customers,” says Liz Walz, MRAA Director of Membership & Marketing. “The social media packages being offered […]
MRAA News
Chaparral and Robalo named MRAA Partner Members
MINNEAPOLIS — Marine Products Corp., a leading U.S. boat manufacturer and the parent company of Chaparral and Robalo, has been named a Partner Member of the Marine Retailers Association of the Americas. “We are honored to have earned Chapparal and Robalo’s partnership, ” says Matt Gruhn, President of MRAA. “During the recession, their company demonstrated […]
Crownline signs on as MRAA Partner Member
MINNEAPOLIS — Crownline Boats, a leading U.S. manufacturer of sports boats, has been named a Partner Member of the Marine Retailers Association of the Americas. “We are thrilled to have gained Crownline’s partnership, ” says Matt Gruhn, President of MRAA. “Through the support of such well-known boat brands, we can make a real difference for […]
MRAA Rewards Pavilion to launch at MDCE
MINNEAPOLIS – For the first time in 2012, attendees of the Marine Dealer Conference & Expo will have access to the MRAA Rewards Pavilion, a special area of the exhibit hall devoted to the Marine Retailers Association of the Americas and its benefit providers. “During the past year, MRAA has tripled the number of benefits […]
Cobalt signs on as MRAA Partner Member
MINNEAPOLIS — Cobalt Boats, one of the premier family-owned boat builders in North America, has been named a Partner Member of the Marine Retailers Association of the Americas. “Cobalt Boats is a well known leader in the area of dealer relations,” says Matt Gruhn, President of MRAA. “They have set a standard for the rest […]
Merrick Bank named MRAA Partner Member
MINNEAPOLIS — Merrick Bank, a leading provider of nonprime finance options to marine dealers and their customers, has signed on as a Partner Member of the Marine Retailers Association of the Americas. “As dealers have struggled to get their customers financed in a tight credit market, Merrick Bank has been a great resource for them, […]
Boat Trader releases 2012 Dealer Market Index
NORFOLK, Va. – Boat Trader, a Dominion Marine Media business, announced today the release of its Dealer Market Index, the first in a series. The Dealer Market Index, drawn from Boat Trader data, provides deeper insight into what prospects are doing on the site from the top of the purchase funnel to the conversion point. The […]
Starcraft and Smoker Craft named MRAA Partner Member
MINNEAPOLIS — Starcraft Marine and the Smoker Craft Family of Products, one of the leading family-owned boat builders in North America, has been named a Partner Member of the Marine Retailers Association of the Americas. “We’re proud to have the support of a company with such a long tradition of partnership with its dealers,” says […]
MRAA launches Young Professionals Community
MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that it has launched a brand new Young Professionals Community to foster growth and networking opportunities among emerging leaders in the marine industry. The brainchild of the MRAA’s Young Leaders Advisory Council, this Young Professionals Community will offer any interested industry participants new and […]
MRAA’s Gruhn recognized for “Bold Moves
MRAA President Matt Gruhn was recently featured in an article by Boating Industry magazine, recognizing the progress that MRAA has made in 2012. The “Bold Moves” that MRAA has made have resulted in huge increases in membership. Read the article here.