If I were to ask you, “What type of business do you own?” you would probably say something like: “We sell and/or service boats!” But that’s NOT really the business you’re in. First and foremost, you’re in the business of customer acquisition. Because you can’t sell and service boats if you don’t have buyers. Duh. It’s pretty […]
Tag: Danny Decker
MRAA Introduces 2023 Continuous Certification
The MRAA announced the 2023 Continuous Certification program and the curriculum that MRAA Certified Dealers will need to participate in to maintain their Certification status.