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Service Messaging Success
Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you too can to find service messaging success.
August 28, 2025
Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you too can to find service messaging success.
By Chad Tokowicz, MRAA Government Relations Manager In May the United States Coast Guard announced plans to remove a number of Aids to Navigation (ATONs) across the Northeast. These ATONs — buoys, markers and beacons — are essential tools that guide boaters safely through our nation’s waterways. The Coast Guard
By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than
Labor Day weekend has arrived. You can help promote safe boating practices with customers and communities by sharing these trusted resources and safety tips. You can serve as a guide, strengthen customer relationships and help ensure your boating customers enjoy the water responsibly during one of the busiest weekends of
MINNEAPOLIS, August 28 — Grady-White Boats has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. This partnership highlights Grady-White’s ongoing commitment to supporting the dealer community and advancing the marine industry. As a Platinum Partner, Grady-White Boats shows its deep investment in the marine