Data Center

Questions about any of the following data, reach out to Senior Education Developer, Bernie DeGraw.

Pulse Reports

In partnership with Soundings Trade Only and Baird Research, MRAA produces a monthly “Pulse Report,” which helps to identify today’s trends and dealer sentiment to help you make more informed decisions for your business.

MEMBERS ONLY:

MRAA Industry Insights

Gain a better understanding of the Pulse Reports. These short videos provide a brief overview of the Pulse Reports.

Cover image of 2023 Q2 Marine Market Insights from JD Power Specialty Vehicles Market Data

Marine Market Insights: Cautiously Optimistic at ‘Cliffside’

Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q2 Marine Market.

J.D. Power and the MRAA have collaborated to supply your dealership with a Quarter TWO 2023 Marine Market Insights report. This includes reporting on average retail value by boat category, top researched power boat brands, top researched model years by boat category and much more useful market insights for your dealership to dive into.

2023 Service Management Special Report

Pre-order available now! Product will be delivered virtually at the beginning of February 2024.

The Service Management Special Report takes a deep dive into all things service. Access data and information on dealer demographics, employee resources, pain points, and key service department metrics.

Use this report to determine where you stack up against others in the marine retail industry.

  1. “Does my average proficiency fall above the average of the survey participants?”
  2. “How does having a process map influence various service pain points?”

Answers to these questions and more can be found within!

 

Marine Industry Compensation Study

With the 2022 Compensation Study, more than 980 position-level responses were collected from a total of 103 retail locations for this in-depth report, which was created in response to an industry-driven desire to identify staffing and compensation trends for dealership employees across North America. The results of the study are being shared with the industry through an executive summary and a full report.

Existing Customers Data from MRAA

Data Infographics

Calling all visual learners! Marine Industry Data can be a lot sometimes. MRAA develops easy to follow infographics to help sort that data. Each month, MRAA develops an infographic with timely data and information for your dealership to use to better understand what’s going on in the industry.

2016 MRAA Marine Industry Workforce Assessment

A 2016 Survey conducted by the Marine Retailers Association of the Americas provides strong evidence that the workforce challenges facing the marine industry have reached unprecedented levels. What are boat dealerships saying about the shortage of qualified candidates? How are they reacting? How can the industry come together and find a remedy?
The answers to these questions and more begin with understanding the cause and effect of the marine industry’s workforce shortage.

MEMBERS ONLY:

Cover of J.D. Power Q1 2023 Marine Market Insights showing blue and green bar graph

Marine Market Insights: Boat Shows, Outboards & the Inventory Race

Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q1 Marine Market.

J.D. Power and the MRAA have collaborated to supply your dealership with a Quarter One 2023 Marine Market Insights report. This includes Marine Values, Marine Values vs. Traffic, Marine Categories, Power Boat Brands, Marine Brands, Model Years, Fuel Price Data and Economic Data.