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After a successful four-month pilot with 12 boat brands and feedback from more than 175 dealerships, the program officially launched for the 2026 model year. Manufacturers can participate in this program to receive customized scorecards for both dealers and manufacturers, each monitoring key performance metrics that measure business operations across their company, parent company and industry-wide averages. MRAA collects and compiles the feedback into monthly reports, helping brands identify areas for improvement and enhance the overall boat-buying and ownership experience with their business partners.
View the key Performance Categories that drive the customer experience for today’s boat dealers.
Take a look at the key Performance Categories that drive the customer experience for boat manufacturers.
Make this turnkey Scorecard Program even easier by using MRAA’s custom resources.
Explore all the tools available to help you improve the customer experience.
How much does ineffective communication and missed expectations cost you on an annual basis? How many of your boat owners become frustrated due to missteps in fulfilling service, parts or warranty promises? How many customers are you losing because poor performance makes boating too much of a hassle for them? How much longer can you retain customers who are frustrated by a lack of responsiveness or follow-through? And how much of this is under your control versus the control of your dealer or manufacturer partners? A lack of conversation around performance within the dealer-manufacturer relationship may already be costing you a great deal.
Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.
Nautique Boats is the first brand to officially enroll in the Marine Retailers Association of the Americas’ new Dealer-Manufacturer Scorecard Program.
The Marine Retailers Association of the Americas (MRAA) has officially launched its 2026 Dealer-Manufacturer Scorecard Program to foster critical, data-driven conversations that improve customer experiences.
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