• National and regional groups launch effort to protect the health of the Bay and coastal economy
RICHMOND, VA, June, 14, 2022— The Marine Retailers Association of the Americas and a coalition of 10 national and 10 Virginia-based groups is urging Governor Glenn Youngkin to move menhaden reduction fishing out of the Chesapeake Bay. The recreational fishing community is concerned that years of localized depletion from the annual harvest of over 100 million pounds of menhaden in the Bay has deprived gamefish like striped bass, bluefish, and weakfish of a critical food source.
Organizations including the Theodore Roosevelt Conservation Partnership (TRCP), American Sportfishing Association, Coastal Conservation Association, Marine Retailers Association of the Americas, and the Virginia Saltwater Sportfishing Association (VSSA) are dedicated to maintaining the health of the Bay, the region’s economy, and the broader marine ecosystem in the Atlantic. The coalition, which represents thousands of anglers and conservationists from Virginia and beyond, sent a letter to Governor Youngkin today asking that reduction fishing for menhaden be moved out of the Bay until science shows that it isn’t having an impact on fish and habitat.
“Our members have witnessed years of decline in our striped bass, and we believe there is a causal relation to the menhaden reduction industry in the Bay,” says Steve Atkinson, President, VSSA. “Large-scale reduction fishing is outlawed by every other state on the East Coast, so it’s high time that Virginia took action.”
The striped bass fishery is the largest marine recreational fishery in the U.S., driving $166 million in recreational fishing activity in Virginia alone. However, the economic value of striped bass fishing to Virginia has declined by over 50 percent in the past decade.
“Industrial menhaden fishing in the Bay has almost wiped out striped bass fishing charters in the fall and winter,” says Bill Pappas, Owner, Playing Hookey Charters in Virginia Beach. “Nobody will book a trip when striped bass fishing is this bad.”
Science Points to Striped Bass Numbers Decline
According to the latest science, menhaden reduction fishing contributes to a nearly 30-percent decline in striped bass numbers coastwide. Omega Protein, part of Cooke Inc., is responsible for this immense menhaden harvest, which is harming the most important striped bass nursery on the East Coast and undermining the sportfishing economy and small businesses throughout the Commonwealth. It is up to Governor Youngkin and the Virginia Marine Resources Commission (VMRC) to implement commonsense regulations until science demonstrates that menhaden fishing can be allowed without negatively affecting the broader Bay ecosystem.
“Boating and fishing in the Chesapeake Bay are primary drivers of business for boat dealers across Virginia and largely depend on a robust menhaden population and strong striped bass fishery,” says Chad Tokowicz, MRAA Government Relations Manager. “For that reason, the MRAA and our Virginia members hope that Governor Youngkin will support small businesses and the state’s outdoor recreation economy by ending menhaden reduction fishing in the Chesapeake.”
A Call for Change
Local and national groups are calling on their Virginia members, as well as boaters and anglers across the East Coast, to push for change.
“Virginia has an immense responsibility to the Bay ecosystem and anglers up and down the East Coast, where recreational fishing for striped bass is a way of life,” says Whit Fosburgh, President and CEO, TRCP. “We’re making sure that there is national attention on this effort to move menhaden reduction fishing out of the Bay, an iconic fishing destination in its own right, and working closely with fisheries managers in the Atlantic and Gulf to account for the critical role of menhaden in the marine food chain.”
Important Facts for Media: • Reduction fishing for menhaden is the industrial harvest of an oily baitfish that is then ground up and “reduced” for use in pet food and other products. • This practice contributes to a nearly 30-percent decline in Atlantic striped bass. • Virginia is the only East Coast state where reduction fishing for menhaden has not been outlawed. • A single foreign-owned company, Omega Protein, removes more than 100 million pounds of menhaden every year from the Chesapeake Bay, the most important striped bass nursery on the East Coast. • The striped bass stock has been struggling to recover for over a decade, affecting fishing opportunities and coastal businesses. • Anglers are complying with an 18-percent reduction in striped bass harvest, with more cuts expected this year. • Omega Protein would still be able to harvest menhaden in state and federal waters. • A coalition of 11 national and 10 Virginia-based groups is urging Governor Glenn Youngkin — and the Youngkin-appointed Virginia Marine Resources Commission — to regulate menhaden reduction fishing in the Chesapeake Bay.
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
The Federal Trade Commission (FTC) recently sent a warning letter to 97 auto dealer groups stating that the FTC believes those dealer groups may be violating the FTC’s rules regarding advertised price rules and encouraged the dealer groups to review their advertising and pricing practices to ensure compliance. What do marine retailers need to know?
The warning boils down to the FTC asserting that an advertised price of a vehicle MUST reflect all non-optional costs, whether they are service fees or pre-installed equipment that the consumer cannot opt-out of. Additionally, the advertised price cannot reflect any discount or rebate that is not available to all consumers.
This may sound familiar, but there have been some updates. First, the MRAA fought the FTC’s proposed “Combating Auto Retail Scams” (CARS) Rule, which resulted in the final version excluding marine dealers from the rule’s burdensome compliance requirements. However, the rule was thrown out shortly thereafter, as the court found that the FTC didn’t follow the correct procedure when issuing the rule in the first place.
Why the FTC is taking action
Today, the reason we are still seeing this kind of enforcement activity is because the court’s findings did not invalidate the underlying legal authority of the rule – just that the rulemaking process was not properly followed by the FTC.
What this means is that while new compliance requirements of the CARS Rule are now gone, the pre-existing FTC requirements related to advertised pricing practices are still very much in place and apply to ALL dealers – not just auto dealers.
BOTTOM LINE: The rules that the FTC are enforcing for auto dealers right now also apply to boat dealers.
While most federal agencies – including the FTC – are working to deregulate, that has not meant a lack of enforcement actions at the federal and state levels. In fact, with state-level enforcement actions occurring in both red and blue states, this is a bipartisan effort.
Six advertising practices flagged by the FTC
The FTC, along with state-level agencies, have been actively pursuing action against the practices laid out in this warning letter. Those practices fall into six categories listed here:
Advertising a price that does not reflect all required fees
Advertising a price that reflects rebates or discounts not available to all consumers
Advertising a price that fails to take into account the amount of an additional required down payment
Conditioning the advertised price on consumers using dealer financing
Requiring consumers to buy additional items not reflected in the advertised price
Advertising unavailable or non-existent vehicles
While this is not legal advice, MRAA wants to provide further details on these six practices so marine dealers can begin to review their own advertising and pricing practices.
1. Advertising a price that does not reflect all required fees
This means all fees required by the dealer, such as a documentation fee, destination charges, bank processing fees, etc., must appear in the advertised price. Optional fees must truly be optional in order to be excluded from the advertised price.
This is limited to fees required by the dealer itself. State fees and taxes, etc. can be omitted from the advertised price.
2. Advertising a price that reflects rebates or discounts not available to all consumers
An advertised price can only reflect a discount or rebate if that discount or rebate is truly available to all consumers, there can be no qualifying requirements or barriers to that discount.
A dealer can advertise the potential discount or rebates alongside the advertised price if they are not available to all consumers, just as long as they are not subtracted from the advertised price.
3. Conditioning an advertised price on consumers using dealer financing
If a consumer must use the dealer’s financing program in order to get the advertised price, the FTC considers that the same as a discount with qualifying requirements which means the advertised price cannot reflect a discount that requires the consumer to use dealer financing.
Just like other discounts or rebates that are not available to all consumers, a dealer can advertise that the discount for using dealer financing exists but the advertised price cannot reflect that discount.
4. Advertising a price that fails to take into account the amount of an additional required down payment
A down payment is part of the cost of the boat and must be reflected in the advertised price.
Simply put, if an advertised price of a boat is $50,000 but that price is only available with an additional $5,000 down payment, that advertised price would violate this rule and should instead be advertised as $55,000.
5. Requiring consumers to buy additional items not reflected in the advertised price
Any mandatory add-ons must be reflected in the advertised price. This includes pre-installed accessories, any F&I products the dealer requires, service contracts, subscription services, etc.
Those items must truly be optional in order to be excluded from the advertised price.
6. Advertising unavailable or non-existent boats
A dealer can’t advertise a boat that will never actually show up at their dealership. If a boat is in transit, this must be noted in the advertisement.
Have a process to remove sold inventory from any advertising.
Additional considerations for marine retailers
There are a couple additional things a dealer should consider about their advertised pricing practices:
First, disclaimers stating that additional charges may apply to the advertised price are red flags to enforcement agencies. If those fees are required, disclaiming that fact in the advertisement is essentially raising your hand and telling the agency that you are violating their rule. Ensure your disclaimers only refer to truly optional equipment, fees, etc. if they appear in your advertisement.
Second, review your state’s disclosure requirements. There is a wide range of rules on disclosure of documentation fees across the states and state consumer protection agencies have been just as active as the FTC in pursuing violations of these rules.
Finally, remember that this does not constitute legal advice, but the MRAA will continue to monitor the FTC’s activity in this area. Auto dealers continue to be the main target of enforcement actions, as there are so many more auto dealers and most Americans depend on a motor vehicle for their daily lives, making bad behavior of auto dealers a bigger threat to everyday Americans than boat dealers.
It’s important to remember that boat dealers are not free of scrutiny!
Protect yourself and review your advertising practices to ensure you won’t be on the receiving end of one of the FTC’s warning letters.
To receive quarterly updates about MRAA’s advocacy efforts in the marine industry, subscribe to our e-newsletter The Dealer Advocate.
• Proper Process: Part 2 of A Q&A with Sarah Bonvallet Operations Program Coordinator at Wrap Recycle Right Program and Denise Diorio McVeigh, EPR Services and Stakeholder Engagement Manager at Reverse Logistics Group
Editor’s note: This is Part 2 of a three-part Q&A with leaders of the Wrap Recycle Right program focused on retailer compliance requirements and what marine businesses need to know.
By Chad Tokowicz, MRAA Government Relations Manager
Minnesota marine retailers have clear responsibilities under the Boat Wrap Stewardship Law. Compliance begins with knowing what to check and when. This discussion focuses on retailer obligations, documentation, and key deadlines. We also gain some practical steps boat dealers can take to reduce risk and operate with confidence.
Chad: What obligations will marine retailers have under the program starting September 1, 2025 and how should they prepare now?
Denise: Retailers just need to check the Minnesota Pollution Control Agency’s (MPCA) list of compliant producers before they buy. If the producer, manufacturer or distributor was listed as compliant on the day the order was placed, the retailer is in the clear. Retailers can also choose to be a collection point for boat wrap if they want to support the program in an additional way.
Chad: How can retailers verify that the boat wrap they sell comes from compliant producers?
Denise: Want to make sure the boat wrap you sell is compliant? Just check the MPCA’s list of approved producers, manufacturers and distributors — and give it a quick look every time you buy. Keep a simple purchase log, stay organized, stay compliant and you’re all set.
Chad: What challenges do you anticipate retailers might face in meeting program requirements and how is the program supporting them?
Denise: A common challenge is when a retailer’s preferred producer, manufacturer, or distributor isn’t on the MPCA’s compliant list. It’s a hiccup, but there’s an easy fix — if that producer wants to be added, they can join CIFFRO.
Chad: How can marine retailers get involved as collection partners or host collection sites?
Sarah: Marine retailers for sure can get involved on the collection side of the Wrap Recycle Right program. If a retailer generates used boat wrap and the site agrees to prep the material so it is recycle-ready — then I can help them with the rest!
I will say though, we’re building this program step‑by‑step on purpose. It’s not just about popping up a bunch of collection sites — it’s about making sure each one actually works well. This approach helps keep things reliable for boat owners, efficient for moving material to the right facilities and accessible by putting sites where they’re most needed.
Chad: What guidance is available for properly preparing used boat wrap for recycling?
Sarah: Great question. Prep really matters. Before we talk about the steps, here’s the quick ‘why’ — plastic film recycling only works when the material is clean and consistent. Recycling facilities can’t run things like strapping, vents, wood supports or wet, dirty wrap through their machines, they’re just not built for it. So good prep helps make sure the wrap can actually be recycled instead of rejected.
To keep things simple, we’ve put together easy guidelines for both boat owners and collection sites. The basics are:
Take the wrap off on a dry day. Keeping it clean and moisture‑free makes a huge difference for recyclers.
Remove everything that isn’t boat wrap. That means straps, ropes, vents, wood, buckles — all of it. Cutting above the perimeter band usually makes this a lot easier. [revisor.mn.gov]
Roll it up tight. Secure it with a strip of boat wrap and drop it into a Wrap Recycle Right collection container.
Chad: Will retailers receive educational or point-of-sale materials to help explain the program to customers?
Denise: Yes! Retailers will get helpful materials. We’re putting the finishing touches on our Retailer Resource Guide which includes point‑of‑sale signs, a draft customer email and other easy‑to‑use assets. We’d love your input on what would be most useful. Thanks for helping spread the word about the program.
Chad: What key deadlines should marine retailers be aware of as the program rolls out?
Sarah: The key deadline for retailers was September 1, 2025 as that is when the law went into effect, requiring everyone to use boat wrap from compliant producers. Looking ahead, we’re onboarding new 2026 collection sites through April 1st, since Spring collection starts right after that. If a retailer is interested in being a collection site but isn’t quite ready this season, no problem, just reach out in the fall and we can get you lined up for 2027. Other deadlines to be aware of are the recycling goals laid out in the law. We need to recycle 50% of the boat wrap sold in the state by 2030 and 80% by 2035. To reach these goals we will need the boating communities’ help, including retailer support!
Chad: What happens if a retailer works with a non-compliant producer?
Denise: Compliant producers are carrying their weight. When you choose their products, you’re supporting the companies that actually fund the infrastructure that makes our recycling system work. Show your support by purchasing from them—your choices help sustain the entire program.
Chad: What will enforcement look like for the boat wrap stewardship program?
Denise: The MPCA is responsible for enforcing the boat wrap stewardship program. If you think a producer or retailer isn’t following the rules, you can submit a complaint through the MPCA’s “Report a violation of environmental regulations” form. Your identity is kept confidential under Minnesota law. You can also learn more about MPCA’s compliance and enforcement program on their website here.
By Chad Tokowicz, MRAA Government Relations Manager
The National Marine Fisheries Service (NMFS), part of the National Oceanic and Atmospheric Administration (NOAA), has taken an important first step toward reexamining Federal vessel regulations intended to protect the endangered North Atlantic Right Whale, and this development has meaningful implications for the recreational boating industry and marine retailers. On March 4, 2026, NOAA issued an Advance Notice of Proposed Rulemaking (ANPRM) announcing it is considering changes to the existing North Atlantic Right Whale Vessel Speed Rule.
What is an ANPRM & Why Should Marine Retailers Respond?
An ANPRM is used when a government agency seeks additional information and wants to gauge public reaction regarding a complex issue like this one. While NOAA is not proposing new regulations yet, this process opens the door for public input before the agency determines whether and how to revise the rule. To view the ANPRM, click here.
For marine retailers and the broader recreational boating industry, this is a critical opportunity to help shape smarter, more effective policy, while ensuring that we are protected from threats like the previously proposed right whale vessel speed rule.
Quick Refresher — Right Whale Vessel Speed Rule
Since 2008, NOAA has required most vessels 65 feet and larger to travel at 10 knots or less in designated Seasonal Management Areas (SMAs) along the U.S. East Coast during certain times of the year. The intent is to reduce vessel strikes, one of the leading threats to the North Atlantic right whale population, which is currently estimated by NOAA to contain approximately 380 whales.
Historical View
• A previously proposed update to the Right Whale Vessel Speed Rule received widespread industry attention and engagement until NOAA rescinded it on June 16, 2025. • The previously proposed rule was introduced on August 1, 2022, when NMFS proposed an updated rule which would have required most vessels greater than or equal to 35 feet in length and less than 65 feet in length to transit at 10 knots or less within active Seasonal Management Areas. Effectively putting a 10-knot speed limit on a large portion of the East Coast (see map below). • To learn more about the previously proposed rule, click here.
While protecting endangered species is essential, the Marine Retailers Association of the Americas (MRAA) and its members have long raised concerns that the current approach relies heavily on static, calendar-based restrictions that do not always reflect real-world boating conditions, vessel types, or advances in technology.
MRAA’s Leadership on This Issue
The MRAA and the recreational boating industry at large are familiar with engagement on this issue. Since the updated rule’s introduction in August 2022, MRAA has actively engaged in right whale policy discussions, advocating for solutions that protect whales while preserving access to boating.
Looking Back
To see some of our previous engagement and involvement on this issue, click the links below:
the importance of risk-based regulation rather than one-size-fits-all mandates
the need to recognize differences between recreational and commercial vessels
the potential for marine technology and innovation to deliver better outcomes than blanket restrictions
the economic reality faced by marine retailers, dealers, marinas and boating consumers.
Why This NOAA Action Matters
In this new ANPRM, NOAA explicitly acknowledges that the existing speed rule may impose unnecessary economic and operational burdens and questions whether modernized, technology-based approaches could provide equal or better conservation outcomes.
Among the ideas NOAA is exploring are:
real-time, technology-driven whale detection and alerts instead of fixed seasonal speed zones
greater reliance on Dynamic Management Areas (also known as Slow Zones), activated only when whales are detected
better differentiation between vessel types and sizes, including recreational boats versus large commercial ships
improved safety flexibility for vessel operators when slowing to 10 knots may pose risks in rough weather or open-ocean conditions
a closer look at the economic impacts of speed restrictions on small businesses, including marine retailers.
NOAA’s current request for input closely mirrors many of the principles MRAA has advocated for in prior comments, coalition letters, and agency engagement. This is a huge opportunity for the MRAA, our members, and the recreational boating industry at large to make lasting changes to this important law, protecting recreational boating access while advancing conservation measures and efficacy for the North Atlantic Right Whale.
What Happens Next and How You Can Engage
This ANPRM is the first step in what could eventually become a formal proposed rule. NOAA is currently gathering information and public input before deciding whether and how to exactly move forward. The below graphic provides a high-level overview of the Federal Rulemaking process and showcases the long road ahead until the ANPRM becomes a law.
While we have a long road ahead, MRAA’s Government Relations team is already preparing to engage, and member participation will be essential.
How MRAA Members Will Be Able to Meaningfully Engage
Currently, the ANPRM is open for public comment through June 2, 2026. In the coming weeks ahead the MRAA will begin our work on formal comments for submission. Member input and real-world retail experience shapes MRAA’s formal comments. Members should share examples of how speed restrictions affect operations, customer behavior, safety or local economies, information NOAA is specifically requesting.
When the MRAA and our coalition partners deem necessary, we will issue Action Alerts that allow MRAA Members to engage and directly add their voice and input to the conversation.
Throughout the regulatory process, the MRAA will continue to provide updates to keep you in the loop, aware and engaged on any additional opportunities to provide input.
This process represents a rare opportunity to help NOAA design a more effective, modern approach to North Atlantic Right Whale protection, one that leverages technology, improves safety and supports the long-term health of the recreational boating industry.
• Q&A with Sarah Bonvallet of Wrap Recycle Right Program & Denise Diorio McVeigh, EPR Services and Stakeholder Engagement Manager at Reverse Logistics Group
Editor’s note: This is Part 1 of a three-part Q&A with leaders of the Wrap Recycle Right program. We explore Minnesota’s Boat Wrap Stewardship Law, how the program works and why it was created.
By Chad Tokowicz, MRAA Government Relations Manager
Minnesota marine retailers are preparing for important new requirements tied to the state’s Boat Wrap Stewardship Law.
To help dealers better understand what’s coming, how it may impact their operations and why participation matters, we sat down with Sarah Bonvallet, Operations Program Coordinator at WRRP and Denise Diorio McVeigh, EPR Services and Stakeholder Engagement Manager for RLG, who both support the Wrap Recycle Right Program. In this Q&A, they explain how the program works, outline key deadlines for retailers and share practical guidance on how marine businesses can prepare and get involved.
Chad: Can you briefly explain what the Wrap Recycle Right Program is?And the role it plays in Minnesota’s boating community?
Sarah: The Wrap Recycle Right (WRR) program helps Minnesota boaters recycle their plastic boat wrap at no cost. It provides free collection and recycling services in the state and it also works with various members of the boating community, like the MRAA, to increase understanding, grow participation and build a state-wide recycling program that Minnesota can be proud of.
Chad: How does the WRR Program fit into Minnesota’s Boat Wrap Stewardship Law and why was this law created?
Sarah: Wrap Recycle Right is branded program name that carries out what Minnesota’s Boat Wrap Stewardship Law requires. The law was created to tackle the growing amount of plastic boat wrap ending up in landfills and to make recycling easier and more consistent across the state. WRR puts that mission into action by creating a simple, free way for the boating community to recycle their wrap and by helping educate, so the process feels easy and accessible for everyone.
Chad: What organizations are involved in implementing and managing the program?What roles do they play?
Sarah: Currently there are three organizations that are involved with implementation and management of the Wrap Recycle Right program. First off, is CIFFRO, which stands for Commercial & Industrial Flexible Film Recycling Organization. This is the stewardship organization that was created by boat wrap producers and is responsible for running and funding the program.
Second is RLG, which stands for Reverse Logistics Group. This is the company Denise and I work for. CIFFRO brought us in to help roll out the Boat Wrap Stewardship Plan and support the ongoing Wrap Recycle Right program. This kind of EPR program support is what our team does, so we’re here to lend some extra hands and know‑how. Our goal is to help CIFFRO, retailers and the boating community build a long‑term program that works smoothly for everyone.
And last is the Minnesota Pollution Control Agency (MPCA). This is the state agency that oversees the program from a compliance and enforcement perspective. MPCA reviews and approves the stewardship plan, sets performance goals, monitors producer and retailer compliance and maintains the public list of approved producers.
Chad: What exactly is considered “boat wrap” under the program?
Sarah: Well, I think it is best that I use the definition given in the law. Which is — boat wrap means plastic that is used, intended for use, designed or marketed for the purposes of wrapping a boat to protect it against moisture and damage from other potentially harmful elements during storage.
WASHINGTON, D.C. – The MRAA joined the Association of Marina Industries (AMI), the National Marine Manufacturers Association (NMMA), and BoatUS in a Congressional Boating Caucus–hosted Capitol Hill briefing focused on a top priority for the recreational boating industry: improving infrastructure and expanding access to public waters.
The bipartisan event was led by Caucus Co-Chairs Reps. Rudy Yakym (R-IN) and Don Davis (D-NC) and brought together congressional staff and industry leaders to discuss the critical role federal policy plays in supporting safe, reliable, and modern boating access across the country.
Industry Leaders Emphasize the Economic Impact of Boating Infrastructure
Speakers highlighted how investments in boating infrastructure — including boat ramps, marinas, dredging, and waterway maintenance — directly support economic growth, outdoor recreation, and public access.
The recreational boating industry remains a uniquely American industry, supporting 812,000 jobs and generating $230 billion in annual economic impact. Notably, 95 percent of boats sold in the U.S. are made domestically, and 93 percent of manufacturers are small businesses.
New data from the U.S. Department of Commerce show the outdoor recreation economy generated $1.3 trillion in economic impact in 2024, with boating and fishing serving as its leading driver. Ensuring access to public waters is essential to sustaining this growth and supporting the millions of Americans who boat each year.
Federal Programs Supporting Public Access to Waterways
Industry leaders also outlined key federal programs and policies that play a vital role in maintaining and expanding access to public waters, including:
The Sport Fish Restoration and Boating Trust Fund, a user-pay system that supports state-led investments in boating access, fisheries, and habitat restoration
The Water Resources Development Act (WRDA), which provides critical direction to the U.S. Army Corps of Engineers for dredging, marina development, and waterway maintenance necessary to keep navigation channels open and safe
Speakers underscored the need for Congress to continue advancing these programs to ensure infrastructure keeps pace with participation in outdoor recreation.
MRAA’s Ongoing Commitment to Federal Boating Access Policy
MRAA thanks NMMA for its leadership in spearheading the event, as well as partners including BoatUS and AMI, for their collaboration. MRAA also appreciates Yamaha Motor Corporation, U.S.A. for participating in the discussion, along with the American Sportfishing Association (ASA) and the National Association of State Boating Law Administrators (NASBLA) for contributing their expertise and perspective.
As Congress continues to consider infrastructure and conservation priorities, MRAA remains focused on advancing federal boating access policy that protects public waters, strengthens U.S. marine manufacturing, supports innovation, and improves recreation infrastructure for communities nationwide.
• AI-Powered Insights Engine Built for Powersports, Marine, RV, Trailer and Golf Car Dealerships
Built from 40+ years of dealership expertise and data from 4,500+ dealers, AI Command Center delivers real-time intelligence that helps dealerships move from reactive reporting to predictive decision-making.
SALT LAKE CITY, UT – March 17, 2026 – Lightspeed, the leading dealer management system (DMS) provider for powersports, marine, RV, trailer and golf car industries, today announced the launch ofLightspeed AI Command Center – the industry’s first AI-powered insights engine purpose-built for recreational dealerships. Powered by 40+ years of dealership, OEM and partner integration data – from more than 4,500 dealers across five industries, AI Command Center transforms how dealers understand and grow their businesses.
From Rearview to the Road Ahead
For decades, dealers have faced persistent challenges that erode profitability and consume time: manual data entry across fragmented systems, critical business intelligence buried in data silos and complex reports and decision-making that relies on looking in the rearview mirror rather than anticipating what’s ahead. Traditional reporting requires in-depth knowledge of business analytics and hours of spreadsheet work just to understand yesterday’s performance.
Lightspeed AI Command Center was designed to eliminate these barriers. The platform can scan for revenue dips, inventory aging and margin erosion in real-time, surfacing actionable recommendations that would take data analysts hours or days to discover manually.
Natural Language Intelligence
Rather than requiring specialized business analytics skills, AI Command Center enables users to simply ask natural language questions and receive instant, data-driven answers. Dealers can ask questions like “What are my slowest-moving units?” or “Which brands drive the most margin?” and immediately receive actionable intelligence drawn from Lightspeed’s comprehensive data ecosystem.
AI Command Center can instantly generate real-time visual graphs and charts on command, turning complex dealership data into insights that are easy to understand and share across the organization.
AI Business Coaching Based on Proven Success
Lightspeed AI Command Center goes beyond reporting to deliver AI Coaching based on proven dealer successes. Dealers can ask how to improve their performance numbers and receive personalized guidance trained on 40+ years of what actually works across thousands of dealerships.
The platform helps dealers see problems before they happen and coaches them on what actions they can take today to grow their business. These recommendations come from Lightspeed’s unique context of having served dealers and OEMs for more than four decades.
“Every company in our industry is talking about AI, but Lightspeed is the only one with 40 years of dealer data to power it,” said Taylor Allis, Chief Product Officer at Lightspeed. “AI Command Center is the first intelligent dealership coach built specifically for the recreational vehicle industry. Our goal is to help dealers move from rearview analytics to AI business radar — from reactive to predictive — from hunting for buried data to making intelligent real-time decisions.”
An Unmatched Data Foundation
AI Command Center is built on the collective experience of more than 4,500 dealerships and Lightspeed’s 40+ year history serving powersports, marine, RV, golf and trailer markets.
Insights are derived from aggregated operational patterns and hundreds of OEM and integration partnerships — while individual dealership data remains secure and private. This unparalleled data foundation, combined with modern AI and LLM-enabled technology, powers context-aware recommendations delivered in real time — simply by asking a natural language question. It is a level of industry-specific intelligence that generic AI tools cannot match.
Responsible Use of AI
Lightspeed AI Command Center is built on a foundation of responsible AI. All data used to train AI models is anonymized, protected by enterprise-grade security controls and accessed only for the specific purposes dealers have authorized. Individual dealership data remains private and is never shared with other dealers.
About Lightspeed
Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (OEMs), serving the Powersports, Marine, RV, Trailer and Golf Car industries. Uniquely designed by dealers — for dealers — Lightspeed streamlines operations through ease of use and provides critical information to better serve customers.
Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting and CRM. From large, multi-store dealer groups to small, independent dealerships — and everyone in between — Lightspeed offers scalable solutions to fit every business.
For over 40 years, Lightspeed has empowered 4,500+ dealers across North America with the tools and technology they need to grow their business and increase profitability by selling more units, service and parts — all while creating a more streamlined customer experience. For more information, visit www.lightspeeddms.com.
POWAY, Calif. (March 17, 2026) – National Powersport Auctions (NPA), a leading provider of powersports remarketing and auction services, is bringing the excitement of the spring boating season to dealers with its March Boat Madness event at NPA Lakeland on March 26, 2026.
As demand for pre-owned marine inventory increases ahead of peak boating season, the NPA March Boat Madness event will feature a strong selection of pre-owned deck boats, center consoles, bowriders and pontoons, giving dealers the opportunity to secure inventory just in time for spring and summer sales.
Champion-Worthy Promotions: To add even more value for participating buyers, NPA is offering special promotions during the event. First-time boat buyers will receive a $500 Buy Fee Credit, while select units will qualify for an additional $250 Buy Fee Credit. These promotions can be combined on eligible purchases, providing dealers with additional savings of up to $750 during the auction.
In addition to buyer incentives, all boat buyers participating in the March 26 auction are automatically entered into a raffle to win a large recreational cooler filled with NPA-branded swag.
Image provided by NPA
“March Boat Madness is designed to help dealers prepare for the upcoming boating season with quality pre-owned inventory and added incentives,” said Matt Amata, Vice President of RV and Marine. “With the marine segment continuing to grow at our Lakeland facility, this event gives buyers even more reasons to participate and stock their showrooms for the months ahead.”
The NPA March Boat Madness event will take place on Thursday, March 26, 2026, during the NPA Lakeland auction. Dealers interested in participating can preview available units online or attend preview day at the Lakeland facility on Wednesday, March 25, from 8 a.m. to 5 p.m., and look for the green sticker on eligible vessels. Inventory details, condition reports and auction notes are also available to NPA members at npauctions.com.
To encourage new marine dealers to become members, NPA is offering a complimentary annual membership for those who register by July 31, 2026. Become a member today!
About National Powersport Auctions
Established in 1990, National Powersport Auctions (NPA) is a leading provider of powersport vehicle remarketing services. NPA’s nationwide footprint serves the industry’s largest financial institutions, manufacturers, and dealers through their premier live and online selling platforms. NPA offers comprehensive data services, including the NPA Value Guide™, the industry’s most accurate wholesale valuation tool. NPA has company-owned and staffed facilities in California, Colorado, Florida, Georgia, Kansas, Ohio, Oregon, Pennsylvania, and Texas. NPA is a wholly-owned subsidiary of Copart, Inc (Nasdaq: CPRT). For more information about NPA, visit: www.npauctions.com.
Pre-owned boats are far more than a backup plan when new inventory is tight. They represent a valuable margin opportunity, a source of showroom traffic and a way to stabilize revenue through seasonal shifts. The challenge, however, is consistency. Sourcing, pricing, reconditioning timelines, merchandising and turn strategy all need to work together. This article explores three partner groups that often shape used inventory performance — auction networks, brokerage and consignment partners and OEM program reps — and shows how dealers can use each relationship to build a smarter, more predictable pre-owned pipeline.
Why Used Boats Can Be a Strategic Advantage
Used inventory can help a dealership:
Capture price-sensitive demand without heavily discounting new units
Generate more trade-in activity, which helps feed future inventory
Improve product mix across brands, price points, and sizes faster than factory lead times allow
Reduce the effects of seasonality by stocking what is moving now, rather than waiting on later arrivals
Support service absorption through reconditioning, rigging, and long-term maintenance opportunities
Strong used inventory performance depends on one key factor: discipline. The most successful dealerships treat used boats as a defined program, not a side project.
The Used Boat Flywheel
A healthy used inventory strategy typically follows this cycle:
Acquire through trade-ins, direct purchases, auction or consignment
Recondition quickly with a clear service, parts and rigging process
Merchandise consistently with strong photography, accurate specs and strategic pricing
Sell and finance with a payment-focused presentation
Continue the service relationship through maintenance, storage, winterization and accessories
Repeat the trade cycle as customers return for their next upgrade
Partners can strengthen (or weaken) every step of this flywheel, especially acquisition and reconditioning.
1. Auction Networks
Best for: fast acquisition, filling inventory gaps, and expanding selection Auction networks can be a dependable way to source inventory quickly, especially when trade-ins are inconsistent. But success at auction comes from having a process, not relying on luck.
How To Use Auction Networks Effectively
Define your buy box: preferred price ranges, hull types, customer use cases, brands, acceptable engine hours and condition thresholds
Monitor local demand signals to understand what is moving in your market by season, whether that is family pontoons, wake boats or fishing rigs
Set recon cost rules before bidding, with clear reconditioning caps by unit price tier
Plan transport and intake workflows in advance, since delivery and inspection delays can quickly hurt turn speed
Common Pitfalls to Avoid
Overbidding without a clear picture of reconditioning costs
Buying units that are interesting but not actually in demand locally
Underestimating time-to-front-line ready, especially when a 30- to 45-day recon window erodes the advantage of buying used
Operational tip: Create a standard Auction Intake Checklist with inspection points, documentation requirements and a recon estimate process. This builds consistency even when the units themselves vary.
2.Brokerage and Consignment Partners
Best for: expanding selection without heavy capital investment, representing premium units and strengthening local relationships Brokerage and consignment partnerships can expand a dealership’s used lineup, particularly in higher-end segments, without requiring the same upfront capital as outright purchases. They also provide a convenient and credible option for sellers who want professional support.
How To Structure Consignment For Dealership Success
Align expectations early, including minimum time commitment, price-adjustment schedules, showing availability and required seller documentation
Standardize merchandising so every listing includes professional photos, accurate specs and clear condition notes
Build a service and reconditioning path, since even consignment units often benefit from inspections, detailing or small repairs to sell faster
Where Dealers Win
Broader selection creates more leads and more showroom traffic
Higher price-point inventory can be represented without tying up as much capital
Trade opportunities often increase when sellers are also shopping for their next boat
Common Pitfalls
Unrealistic seller pricing expectations
Units sitting too long without a defined price-adjustment plan
Inconsistent presentation that reduces trust and hurts conversion
Operational tip: Use a structured 30-, 45-, and 60-day pricing review schedule. If the market is not responding, adjust early rather than letting a unit become stale.
3. OEM Program Reps
Best for: certified pre-owned programs, stronger trade-cycle support and increased brand trust OEM reps can help bring additional credibility to used inventory, especially when a certified pre-owned or dealer-supported used program exists. Even without a formal CPO structure, OEM reps may still offer valuable guidance around trade cycles, customer upgrade behavior and model positioning.
Ways OEM reps can support used inventory performance
Clarify program standards, including certification requirements, needed documentation, and warranty details
Help identify trade-in patterns, such as which models typically trade up and when, making it easier to forecast used inventory flow
Support brand positioning by helping your team explain trim and model-year differences clearly to shoppers
Where Dealers Win
Certification and OEM-backed messaging can reduce buyer hesitation
Program standards can strengthen pricing confidence and value perception
Aligning new and used inventory strategies can improve trade frequency over time
Common Pitfalls
Treating certification like a label instead of a true process
Inconsistent inspections or incomplete documentation
Failing to clearly explain the value of certified units to shoppers
Operational tip: If you offer certified used boats, create a visible What’s Included checklist for both online listings and in-store use. It should clearly show inspection points, completed service work, and customer benefits so shoppers understand the value behind the certification.
The Metrics That Matter for Used Inventory
No matter which sourcing partners you rely on, the following metrics should be reviewed weekly or monthly:
Turn rate or days on lot by unit type and price tier
Time to front-line ready, from intake to inspection, reconditioning, photography, and live listing
Gross profit, including front-end, back-end, and service attachment opportunities
Lead-to-sale conversion from used inventory listings
Price-reduction cadence and how early adjustments are being made
Recon cost variance between estimated and actual costs
If your used pipeline feels unpredictable, the root cause is often one of three things: slow time-to-ready, weak pricing discipline, or inconsistent merchandising.
A Simple Framework Dealers Can Implement Now
For dealerships looking for a practical starting point, this framework can help:
Define a used-boat buy box and update it seasonally
Focus on two reliable sourcing lanes, such as trade-ins and auction, or trade-ins and consignment
Standardize the reconditioning process with a target turnaround time
Create a consistent listing template with quality photos, accurate specs, condition notes, and a strong call to action
Establish a regular price-review schedule instead of waiting 60 days or more to respond
Review partner performance quarterly to identify which sources deliver the strongest turn and margin
Pre-Owned Boat Strategy
Used boats are not just inventory — they are a long-term strategy that can drive sales, service revenue and stronger customer relationships. With the right partner mix and a disciplined internal process, dealerships can turn pre-owned inventory into a dependable, repeatable advantage rather than a reactive scramble.
About Pin-Up Marketing
Pin-up Marketing helps marine retailers navigate complex inventory cycles with data-driven strategies that connect the right boat to the right buyer at the right time. By aligning your inventory ecosystem with your digital presence, we help make your used boat advantage more visible, more profitable, and more consistent.
About the Author
Michele Howard is the Co-Owner of Pin-Up Marketing with over 20 years of hands-on marketing experience across the marine, automotive, truck & trailer and RV industries. Her deep understanding of each market allows her to develop data-driven, performance-focused strategies that help dealerships streamline operations, increase visibility and drive sustained revenue growth.
• An In-Depth Discussion About Heritage and Creating a Meaningful Event with Marine Industry Leader Krissy Wiborg
This year, Bob Hewes Boats, a fourth-generation, family-owned dealership located in North Miami, marked a rare milestone: 100 years in business. That kind of longevity doesn’t happen by accident. Consistency, adaptability and building lasting relationships make a difference.
Yes even today, with an evolving market and changing customers, when you hit the century mark in business, you should celebrate your brand. You must willing to share your story with friends, family, the media and the boating industry. And tell your MRAA Member Moment!
Of course, you’re celebrating to acknowledge a major milestone, but you’re also doing it to say that your industry expertise is truly authentic and runs deep. You’re telling that your story is also their story (from customers to co-workers to industry partners).
That’s just what Bob Hewes Boats, an MRAA Silver Member, did at the Discover Boating Miami International Boat Show (DBMIBS). Before the event, Krissy Wiborg, Chief Marketing and Business Development Officer, shared that she and her brother were proud to represent the fourth generation of their family business. She said she felt honored to be celebrating the 100-year milestone. Some MRAA team members attended the joyous occasion and captured the moment firsthand.
Why this Matters
It’s about legacy. Even customers understand the value and trust that can be found in a 100-year dealership. For you, a 100 years of leadership is a wonderful achievement. For any dealer who has persisted through existing challenges of multi-generational ownership transitions, the century mark always matters. Finally, it’s about helping others experience your dealership’s ongoing mission, vision and values.
How to Capitalize on Your Win
When you have a win, don’t wait for one of your “slow times” to share it. Instead, consider strategically pairing your story and successful moment when boating attention is already high or highly concentrated at a venue. Bob Hewes Boats did that at DBMIBS, which the show itself describes as “the greatest boat and yacht show in the world.” It has significant scale and visibility built in.
Wiborg also reached out to us to help her connect with and invite the boat trade media and writers to attend their DBMIBS event. This extended coverage strategy helps share your dealership, brands and message with more boating enthusiasts and industry stakeholders who want to know about the long-standing businesses making strides in marine.
She also gave us additional time for a short Q&A, sharing her history, passion and why it matters to be intentional. Read on to see why it’s vital to celebrate dealership milestones!
MRAA: How long have you been at Bob Hewes Boats, personally? Why did you feel like this was a can’t miss moment for your team to celebrate and do so WITH the larger industry at DBMIBS?
KW: I’ve grown up in this business — it’s truly part of my DNA. As a fourth-generation family member, I was raised around the dealership, the boat shows, and the water, so in many ways I’ve been part of Bob Hewes Boats my entire life. Officially, I’ve been an employee for over 30 years, but the connection runs much deeper than that — this business is simply part of who I am.
Celebrating 100 years wasn’t optional for us — it was a responsibility. Very few family businesses, in any industry, reach a century. Even fewer do so in marine. We felt strongly that this milestone wasn’t just ours — it belonged to our team, our customers, our manufacturing partners, our vendors, and the larger boating community.
Hosting the celebration during the Miami International Boat Show, an event our founder Lew Hewes helped launch in 1941, made it even more meaningful. It allowed us to celebrate alongside the very industry that shaped us — and that we helped shape.
At its 100-year celebratory event at DBMIBS in Florida, Bob Hewes Boats, an MRAA Silver Member, showcased its heritage, team and the boating community.
MRAA: How would you rate the ROI on the event? I’m sure this was a decent investment to make.
KW: If we measure ROI strictly in dollars, it was certainly a meaningful investment.
But if we measure ROI in brand equity, team pride, strengthened partnerships, media exposure, and long-term goodwill — it was invaluable.
The event created momentum that extends well beyond a single evening. It reinforced who we are, reminded our partners of the strength of our history, and gave our team a sense of ownership in something bigger than day-to-day operations. That kind of return compounds over time.
MRAA: Also, what were your top three takeaways as a dealership?
KW: First, heritage matters — but only if you share it. We’ve carried this history for decades, but intentionally telling the story amplified its value in ways we didn’t fully anticipate. The outpouring of love and respect was truly overwhelming. We expected a celebration, but what we experienced was something much deeper. The number of people who showed up, reached out, and shared their appreciation reminded us just how meaningful long-term relationships really are.
Second, your team wants to be part of something meaningful. Watching our employees interact with four generations of family history was powerful. Hearing firsthand stories from customers, industry partners, and former team members added layers to our legacy that you can’t capture in a timeline. Those stories build the heart of a brand — and they strengthened our team’s pride and connection to the business.
And third, community is everything. The industry respects longevity, but it celebrates leadership. By inviting the broader marine community into the moment, we didn’t just honor our past — we deepened relationships, expanded our reach, and reinforced that our story is shared with everyone who has been part of it along the way.
Be intentional — and don’t underestimate the power of your story.
— Krissy Wiborg, CMO/BDO, Bob Hewes Boats
MRAA: How did you focus on making it impactful for your team and your guests?
KW: We were very intentional about every detail.
We didn’t just host a party — we told a story. We displayed historic models like the Wildcat, Bonefisher, and BonefisherII to visually connect past and present. Archival photos, memorabilia, and meaningful touchpoints honored the people who built this company and helped shape the industry.
Some of the most meaningful elements were deeply personal.
Years ago, Bob Hewes’ wife, Ida, used to bake large batches of her famous Ranger cookies and send them with Bob to the boat shows. They became legendary — people would seek Bob out just to get one. It was such a simple gesture, but it represented hospitality, family, and the spirit of our brand.
In honor of that tradition, members of our team — including staff who have been with us for more than 35 years and who remember those cookies fondly — baked over 1,000 Ranger cookies. We carefully wrapped them in decorative boxes and gifted them to guests as takeaways from the evening. It was a personal and meaningful touch that connected generations in a way no formal program ever could.
We also created commemorative custom glasses for every attendee to take home — something lasting. The idea was simple: long after the event is over, when someone pours a drink into that glass, they’ll remember the evening and raise it in a quiet toast to 100 years.
To make the celebration interactive and enduring, we commissioned a custom 6’ x 4’ signature panel featuring our centennial logo. Guests signed it with their well wishes throughout the evening. That piece will hang in our dealership for years to come — a permanent reminder of how far we’ve come and a daily motivation as we push toward the next 100 years.
Giving back was also central to the celebration. We announced a future raffle; a Yamaha outboard motor graciously donated by Yamaha Rightwaters, with all proceeds benefiting Bonefish & Tarpon Trust (BTT) and Coastal Conservation Association (CCA). Protecting fisheries and waterways has always been important to our family, so it felt right that our milestone would also support conservation.
Finally, we debuted our centennial video, which chronicles the full history of Bob Hewes Boats — from Lew and Pearlie’s beginnings to the present day. Sharing that story visually allowed guests to experience the journey in a powerful way. The film is now available on YouTube so the story can continue reaching beyond that evening.
For our team, it was important that they weren’t just attending the event — they were celebrated as part of the legacy. And for our guests, we focused on authenticity. No overproduction, no flash — just a genuine reflection of who we are: family, innovation, community, and integrity on the water.
MRAA: What advice would you give others celebrating milestones — whether it’s 25-, 50- or 100-year anniversaries?
KW: Be intentional — and don’t underestimate the power of your story.
A milestone isn’t just a date on the calendar. It’s an opportunity to reflect on where you’ve been, recognize the people who helped you get there, and share that journey with others. Too often, businesses carry incredible history quietly. When you tell that story — authentically and openly — it builds community and strengthens trust.
Longevity signals stability, but storytelling creates connection.
Involve your team. Honor past employees and partners. Invite your customers and industry peers into the moment. Document your history before it’s lost. Even a 25-year anniversary represents resilience, leadership, and commitment — and that deserves to be celebrated.
When you share your legacy, you’re not just looking back. You’re reinforcing your values, deepening relationships, and reminding people why they believe in your brand. That kind of trust carries forward long after the celebration ends.
Most of the classic models shown are still in the family, and one is a longtime customer’s boat.
MRAA: You had unique/memorable models on hand — why was that heritage important for you to include?
KW: The heritage models were essential because they tell the story of more than just our company — they represent the foundation of an entire segment of the boating industry.
When Bob Hewes designed the Wildcat in the late 1950s, it was built for performance and precision. That design evolved into the Bonefisher in the 1960s, which helped define what a true flats skiff could be. Later, the Redfisher continued pushing innovation forward. These weren’t just new boat models — they helped shape what is now known as the modern flats industry.
Working alongside anglers, refining hulls, introducing features like the poling platform and advanced livewell systems, Bob wasn’t following a trend — he was helping create one. The technical evolution of those boats influenced how generations of anglers fish shallow water today.
Having the Wildcat and Bonefisher models on display allowed guests to physically see that progression — from early handcrafted innovation to the broader impact those designs had on the marine market. It was a powerful visual reminder of how far both our company and the industry have come.
At the same time, it honored the craftsmanship, risk-taking, and forward thinking that built the foundation. Celebrating 100 years isn’t just about longevity — it’s about recognizing the role you’ve played in shaping the path forward.
Those boats represent where the flats segment began. Seeing them alongside today’s models underscores how innovation, when rooted in purpose, can ripple across an entire industry.
Note: Historic images provided by Krissy Wiborg.
Who’s Next?
Hey MRAA Members, do you have a winning moment to share with us? Here’s how to let us know:
Write a few sentences that explain why the moment is special or how it contributed to your success.
Areas of focus:
Legacy: Credibility, milestones, valuesLeadership: Industry guidance, boater education, expertise
WASHINGTON, D.C. — The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) today released new annual economic data highlighting the continued strength and significant economic impact of outdoor recreation in 2024. According to the new BEA Outdoor Recreation Economic Statistics, nominal gross output for outdoor recreation totaled $1.3 trillion in 2024, marking slower but still increasing growth and demand. Of note is that Recreational Boating led all outdoor recreation sectors, generating $38.4 billion in current-dollar value added.
Key 2024 Data Highlights
$1.3 Trillion in Economic Output
5.2 Million Jobs (3.2% of U.S. Employment)
2.4% of GDP
2.7% Growth Over 2023 Data
State-level impact
The top five states in growth from 2023-2024 were Massachusetts (6.9%), Arizona (6.8%), Iowa (6.6%), Alaska (6.3%), and Nevada (6.1%), underscoring the diverse footprint of outdoor recreation across rural, suburban, and urban economies. State Offices of Outdoor Recreation continue to coordinate investments and initiatives that convert participation into local jobs and small-business revenue.
“Recreational boating continues to be a key part of America’s Outdoor Recreation Economy, and the new 2024 BEA data highlights Americans’ desire to be outside, get on the water, and enjoy their favorite pastimes,” said Matt Gruhn, president of the Marine Retailers Association of the Americas. “The success of the recreational boating industry is ultimately fueled by marine retailers who keep boaters on the water and are key for ensuring that we continue to grow participation in America’s Outdoor Recreation Economy. This economic impact underscores the importance of prioritizing policies that support marine retailers, fuel continued investments in conservation and ensure domestic marine manufacturers can remain strong to ensure the recreational boating industry stays a uniquely American sector.”
What do the numbers mean for the industry?
This year’s data reflects macro headwinds: inflation, interest rates, business uncertainty, and shifting consumer behavior in post-COVID recovery.
Demand is still strong — participation remains high — but affordability may be a barrier.
The industry has absorbed inflation as long as it can; margins are tight.
Still, since 2012 outdoor recreation has grown 43.3% in real terms and 84.2% in nominal terms.
Segment variability matters: manufacturing-heavy segments (e.g., RVing, boating) were slightly lower, while hunting, snowmobiling and tent camping showed resilience and some growth—a nuanced picture that matches what businesses are feeling across the country.
Looking Ahead: Policy Priorities
While the industry remains strong and a major contributor to national and local economies, ORR and its members urge policymakers to:
Reauthorize and strengthen the Legacy Restoration Fund to modernize recreation infrastructure and accelerate high-value projects nationwide
Fully implement the bipartisan EXPLORE Act to expand access, innovation, and public-private partnerships
Recognize outdoor recreation as essential infrastructure for public health and community wellbeing
Preserve access to public lands and waters in perpetuity as a high-return national investment and a sustainable, appreciating asset on America’s balance sheet
Fully fund the Recreational Trails Program to support diverse trail users and rural economies
Reduce regulatory headwinds and increase certainty for outdoor recreation businesses
Strengthen federal-state coordination, including State Offices of Outdoor Recreation
Industry Voices
Statement from Jess Turner, President of the Outdoor Recreation Roundtable (ORR): “The new data tells a clear story: outdoor recreation is a $1.3 trillion economic powerhouse touching communities in every corner of the country—but growth has slowed. Americans continue to get outside in record numbers, yet purchasing has slowed. To keep this economic sector strong in 2026, we need action: invest in access, reduce friction in supply chains and permitting with stable business environments, and pass commonsense policies that support outdoor recreation infrastructure and public lands and waters. Outdoor recreation is a proven, sustainable asset on America’s balance sheet—one that contributes $350 million on federal lands and waters alone and smart investments now will compound returns for decades to come.”
“Fishing is one of the oldest gateways to the outdoors, said Glenn Hughes, President and CEO of American Sportfishing Association. Every year, over 57.7 million anglers traverse our waterways to make memories with friends and family while supporting the $230 billion recreational fishing industry. This BEA data confirms that outdoor recreation is deeply intertwined with America’s heritage, and its popularity continues to grow. We must continue working with lawmakers to protect public access, expand recreational opportunities, and safeguard our aquatic ecosystems to further strengthen our outdoor economy.”
Background
The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) releases statistics measuring the outdoor recreation economy for the nation, all 50 states, and the District of Columbia. This is the eighth consecutive year that the BEA has released government data on the outdoor recreation economy. Prior to 2017, the federal government did not measure the economic impact of outdoor recreation.
Additionally, the bipartisan Outdoor Recreation Jobs and Economic Impact Act (Public Law No: 114-249) was signed into law in 2016, which required the federal government to measure the sector’s impact on the economy to help inform policy makers and business leaders about the number of jobs created and consumer spending driven by outdoor recreation industries. The law also requires that the Commerce Department submit a comprehensive analysis to Congress capturing the outdoor recreation sector’s contribution to the economy. This annual data is vital to showing how the outdoor recreation industry has a significant impact on the national economy and job creation and contributes to the health and vitality of the nation.
About the Marine Retailers Association of the Americas (MRAA)
The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive, and help drive a stronger more sustainable marine industry.
