The Unconventional Hire That Became a Dealership Leader
Kendra Naile Didn’t Get the Job She Applied for and That Changed Everything
Kendra Naile Didn’t Get the Job She Applied for and That Changed Everything

ANCHORING: The 9 Leadership Disciplines That Redefine Dealership Success provides a roadmap for navigating the changing realities of marine retail.
Comment Letter Calls for Balanced Conservation Measures, Greater Use of Technology and Stronger Economic Analysis

New MRAA Partner Expands Dealer Education Efforts Within Digital Marketing MINNEAPOLIS (June 8, 2026) — The Marine Retailers Association of the Americas (MRAA) announced today that DealersChoice Solutions by Mannix Marketing has increased its commitment to the association, upgrading to MRAA’s Education Champion level of Partnership. As an MRAA Education
Boat Manufacturer to Exhibit at Dealer Week 2026
MRAA Weighs in on Right Whale Vessel Strike Avoidance Rule WASHINGTON (May 22, 2026) – The Marine Retailers Association of the Americas (MRAA) advocacy team joined a roundtable hosted by the United States Small Business Administration Office of Advocacy to discuss the 2008 Vessel Strike Avoidance Rule. They provided input

PONTE VEDRA BEACH, Fla. (May 14, 2026) — EasyCare, a leading provider of F&I protection products, is proud to announce an expansion of their Education Champion Partnership with the Marine Retailers Association of the Americas (MRAA) with the launch of an education-focused co-op program designed to invest in the growth

A recent dealer‑focused webinar shared Ipsos research on tomorrow’s boat buyers and how evolving consumer expectations are shaping marine retail.
Survey to Provide Only Comprehensive, State-By-State Data on Recreational Boating Participation & Safety Across All 50 States WASHINGTON (2026) — The United States Coast Guard (USCG) has launched the 2026 National Recreational Boating Safety Survey (NRBSS), the only comprehensive source of recreational boating participation data covering all 50 states and

• Dealer Week 2025 Exhibitor to Help Fuel Dealer Success MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announced that Sea-Legs, the Minnesota-based manufacturer of the original “pontoon lift that goes where you go,” joined the association as a Platinum Partner and was a Dealer Week 2025 Exhibitor.