MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces that it currently has booked an all-time record of 185 exhibitors for its annual Dealer Week Conference and Expo, Dec. 6-9, in Tampa, Fla. Attending boat dealers now have more companies and more ground to cover as they explore solutions for their businesses.
The exhibitor lineup will span three areas of the Tampa Convention Center: the main Expo Hall on Level 3, additional exhibitors and booth spaces on Level 1 and the TCC Marina docks outside along Tampa’s picturesque Riverwalk.
The Expo Hall will serve as the primary hub of the Dealer Week exhibitor experience, giving boat retailers opportunities to connect with companies offering products and services for their businesses. It also is home to the two pathways, allowing attendees to move from educational sessions into designated periods for exploring exhibitors and networking with industry peers.
Additional booth spaces and exhibitors will be showcased on the first floor of the TCC near the Ballrooms B and C, site of the opening keynote. Two educational pathways are also located on this level, bringing attendees there for training sessions prior to dedicated Expo Exploration and Networking periods give them time to visit exhibitors.
The Dealer Week exhibitor experience also moves outside to the TCC Marina, comprising part of the South Docks and all of the North Docks along the Riverwalk. Scheduled Dock Demos throughout Dealer Week will give attendees another opportunity to connect with exhibitors and boat and engine manufacturers outside the traditional exhibit hall setting.
Centered on The New Fundamentals, Dealer Week education is spread across four pathways. They include: Leadership, Sales & Marketing, Service & Parts and the sponsored Industry Pathway. The Leadership and Sales & Marketing pathways are located in the Expo Hall, while the Service & Parts Pathway is in Ballroom A on the first floor. The Industry Pathway is in Rooms 118-119, also on the first floor. View the education.
With numerous exhibitors across three areas, attendees will have several dedicated periods Monday through Wednesday to explore all that Dealer Week has to offer. This includes networking with exhibitors and participating in dock demonstrations.
Those exploration periods provide attendees with numerous opportunities to put their Dealer Week education into action. They can connect with manufacturers, suppliers and service providers that can help address pain points within their dealerships. Dealers can review the full Dealer Week 2026 exhibitor list and maps before arriving in Tampa. This helps marine retailers identify the companies they want to visit and plan their time across all three areas.
To help dealers plan their week, MRAA has trained AIMIE (AI for Marine Industry Education), its members’ AI sidekick, on Dealer Week and the schedule. Attendees can now build their own schedule for attending the conference.
With 25 days remaining before the event begins, boat retailers still have time to register their teams for the Dec. 6-9 event. The most expansive Dealer Week in history is an event you and your team don’t want to miss.
Dealer Week, hosted by the Marine Retailers Association of the Americas (MRAA), is the premier annual conference and expo created exclusively for marine dealership professionals. Bringing together top industry suppliers, manufacturers and thought leaders, Dealer Week delivers actionable education, strategic networking and an expansive exhibit hall designed to support dealer growth and long-term business success. Learn more at www.dealerweek.com.
The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive and help drive a stronger, more sustainable marine industry. Learn more at MRAA.com.
