About MRAA
· Why Statement · Vision · Mission · Core Values · Strategic Plan · History ·
Why Statement
At the Marine Retailers Association of the Americas, we believe that the success of the marine industry begins and ends with the success of our dealers – the retail organizations that deliver sales and ownership experiences to today’s boaters. These organizations and the individuals they employ must deliver on the promise of the boating lifestyle every single day with every single interaction. Their success drives the success of our entire industry.
As the leading training and education organization for the marine dealer body, MRAA fuels the success of the boating industry by delivering dealerships the tools, resources and educational programs they can use to strengthen their organizations and find the success they desire. Stronger dealers lead to stronger manufacturers and suppliers, which lead to a stronger industry. And in the midst of it all, MRAA promotes and protects that success by serving as the voice of those dealers, continuously working to ensure a business environment that is conducive to boat sales and retail operations.
Vision
A thriving marine industry, driven by dealer success.
Mission
We fuel dealer success.
Core Values
AUTHENTICITY – First and foremost, we lead with genuine humility, kindness and integrity in building and nurturing relationships with MRAA team members, volunteers and all industry stakeholders.
ACCOUNTABILITY – We demonstrate transparency and accountability in operating a member-driven organization, using great care and responsibility in how we invest our industry’s time and financial resources in pursuit of the MRAA mission and vision.
LEADERSHIP – We exemplify authentic leadership in how we serve our industry, the dealership community and our team, and in how we represent the voice of marine retailers, collaborate on behalf of their best interests, and deliver them quality programs and services.
DRIVE – We strive for continuous improvement in everything we do on behalf of our organization, our team, our members and our industry, investing in growth and encouraging the development of those we work with and work for.
Strategic Plan
MRAA staff, board and strategic partners set updated priorities for the association’s work in serving North American dealerships. Click here for the Strategic Plan
2023 MRAA Impact Report
This report covers the accomplishments MRAA made in 2023, the first year of MRAA’s 3-year strategic plan, and I believe when you read through them, you will agree that the MRAA team and its partners were successful in kicking off a consequential new era for the MRAA, for boat dealers, and for our great industry.
The MRAA’s mission to fuel the success of our dealers and our industry has never been more impactful, and this report underscores the wins, the milestones, and the opportunities we’re still chasing.
History
Timeline
The MRAA and MRAA Dealer Solutions successfully launched the MRAA Verified Program. Learn more about MRAA Verified Program.
