At the Marine Retailers Association of the Americas, we believe that the success of the marine industry begins and ends with the success of our dealers – the retail organizations that deliver sales and ownership experiences to today’s boaters. These organizations and the individuals they employ must deliver on the promise of the boating lifestyle every single day with every single interaction. Their success drives the success of our entire industry.
As the leading training and education organization for the marine dealer body, MRAA fuels the success of the boating industry by delivering dealerships the tools, resources and educational programs they can use to strengthen their organizations and find the success they desire. Stronger dealers lead to stronger manufacturers and suppliers, which lead to a stronger industry. And in the midst of it all, MRAA promotes and protects that success by serving as the voice of those dealers, continuously working to ensure a business environment that is conducive to boat sales and retail operations.
A thriving marine industry, driven by dealer success.
We fuel dealer success.
AUTHENTICITY – First and foremost, we lead with genuine humility, kindness and integrity in building and nurturing relationships with MRAA team members, volunteers and all industry stakeholders.
ACCOUNTABILITY – We demonstrate transparency and accountability in operating a member-driven organization, using great care and responsibility in how we invest our industry’s time and financial resources in pursuit of the MRAA mission and vision.
LEADERSHIP – We exemplify authentic leadership in how we serve our industry, the dealership community and our team, and in how we represent the voice of marine retailers, collaborate on behalf of their best interests, and deliver them quality programs and services.
DRIVE – We strive for continuous improvement in everything we do on behalf of our organization, our team, our members and our industry, investing in growth and encouraging the development of those we work with and work for.
MRAA staff, board and strategic partners set updated priorities for the association’s work in serving North American dealerships. Click here for the Strategic Plan
FebruaryThe MRAA and MRAA Dealer Solutions successfully launched the MRAA Verified Program. Learn more about MRAA Verified Program.
MRAA hosts first Dealer Week in Texas, where the association was Founded
MRAA launches Certified Pre-Owned Boat Program. Learn more about CPO.
MRAA hosts first Dealer Week Online virtual event
MRAA launches Dealer Week. Learn more about Dealer Week.
MRAA launches MRAATraining.com online courses. View all MRAATraining Courses
MRAA acquires the Marine Industry Certified Dealership Program. Learn more about Certification.
MRAA Opens Minneapolis Office
MRAA President Phil Keeter retires
MRAA rebrands MRAA Annual Conference as Marine Dealer Conference & Expo, contracts Boating Industry magazine to help produce event
MRAA, NMMA partner in “Uniting the Industry for Growth”
MRAA buys the Charleston International Boat Show
MRAA forms MRAA Boat Shows, Inc., names Larry Russo Sr. President
MRAA forms MOAA, the Marina Operators Association of America
MRAA buys the Atlanta Marine Trades Expo
MRAA opens Chicago office
Phil Keeter Named MRAA Executive Director (title later changed to President)
MRAA produces first model Dealer/Manufacturer Agreement
MRAA signs agreement with CNA Insurance to provide boat dealer insurance
MRAA Executive Director Matt Kaufman retires
MRAA creates “Darlene Briggs Marine Woman of the Year” award
MRAA sponsors first national trade show, The Atlanta Marine Trade Expo
Matt Kaufman named Executive Director of MRAA
MRAA adds Duane Spader as first dealer trainer
MRAA launches Shirtsleeve Session as first educational program
MRAA names Bill Ferguson its first Executive Director, a part-time volunteer “donated” by the Boating Trades Association of Metro Houston