· Why Statement · Vision · Mission ·  Core Values · Strategic Plan · History ·

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Why Statement

At the Marine Retailers Association of the Americas, we believe that the success of the marine industry begins and ends with the success of our dealers – the retail organizations that deliver sales and ownership experiences to today’s boaters. These organizations and the individuals they employ must deliver on the promise of the boating lifestyle every single day with every single interaction. Their success drives the success of our entire industry.

As the leading training and education organization for the marine dealer body, MRAA fuels the success of the boating industry by delivering dealerships the tools, resources and educational programs they can use to strengthen their organizations and find the success they desire. Stronger dealers lead to stronger manufacturers and suppliers, which lead to a stronger industry. And in the midst of it all, MRAA promotes and protects that success by serving as the voice of those dealers, continuously working to ensure a business environment that is conducive to boat sales and retail operations.

Core Values

AUTHENTICITY – First and foremost, we lead with genuine humility, kindness and integrity in building and nurturing relationships with MRAA team members, volunteers and all industry stakeholders.

ACCOUNTABILITY – We demonstrate transparency and accountability in operating a member-driven organization, using great care and responsibility in how we invest our industry’s time and financial resources in pursuit of the MRAA mission and vision.

LEADERSHIP – We exemplify authentic leadership in how we serve our industry, the dealership community and our team, and in how we represent the voice of marine retailers, collaborate on behalf of their best interests, and deliver them quality programs and services.

DRIVE – We strive for continuous improvement in everything we do on behalf of our organization, our team, our members and our industry, investing in growth and encouraging the development of those we work with and work for.

Strategic Plan

MRAA staff, board and strategic partners set updated priorities for the association’s work in serving North American dealerships. Click here for the Strategic Plan

History