MRAATraining Course Catalog
Page down to view full list of courses available in the MRAATraining Library.
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Education For Your Entire Team
MRAATraining offers on-demand, self-paced courses to Silver and Gold members. Featuring 240+ marine-retailer focused courses on sales, marketing, leadership, management, customer service, the service department and more!
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Are you a Bronze member and want to upgrade to Silver? Email Membership Manager Sherri Cuvala.
Page down to view full list of courses available in the MRAA Training Library.
Courses Packages included in MRAATraining:
JUMP TO:
· Service Writer Course Package · Upselling in Service Course Package · Dealer Week 2022 Education ·
· Sales Basics Course Package · Leadership Course Package · Customer Experience Course Package ·
Service Writer Course Package
Take your service writing skills to the next level:
A 7-part series for dealership service advisors
- Increase the Profit of What’s Already on Your Lift
- Service CSI & Upselling: Not an Either/Or Proposition
- 3 Ways to Earn Your Service Customer’s Trust
- Turn Upset Customers into Loyal Ones
- Master the Write-Up
- 3 Tactics to Turn Your Shop into a Customer Loyalty Machine
- Fix it Right: Then and Now
Upselling in Service Course Package
A series of tactics to help you maximize profits and enhance customer satisfaction through the services you offer
- Increase the Profit of What’s Already on Your Lift Package
- Guerilla Marketing for Service
- Master the Write-Up
- Guide to Building a Service Menu
Dealer Week 2022 Education
The MRAA Conference and Expo
Courses that offer your dealership vital tools for 2023 through 3 separate pathways
Sales & Marketing Pathway
- 7 Selling Strategies Your Dealership Will Need in 2023
- 5 Marketing Mistakes Your Dealership Can No Longer Afford
- Get Real About Follow-Up or Get Gone
- Start Closing More Phone & Internet Shoppers
- Why Aren’t We Doing That? The Low Hanging Fruit of Digital Advertising
Leadership Pathway
- Get a Grip on Your Business: Don’t Let your Business Run You (Pt. 1)
- Apply These Tools to Overcome the Obstacles in Your Way (Pt. 2)
- Prepare Your Dealership for the Disruption Ahead
- Rethink How you Engage & Hold Onto Your Employees
- Manage Promises, Not People: How to Create a Self-Managing Team
Service & Parts Pathway
- Solve Service Writer Suffering
- The Service Clock: Rethink Your Department’s Approach to Time
- Time to Settle the P&A Inventory Debate: Lean & Mean or Fat & Happy
- Service & Parts Warranty: Control the Tsunami
- Reduce Service Dept. Pain with these Workforce Tools & Strategies
To find Dealer Week 2022 Courses, search for them by their course name (listed above), or filter by “MRAA Programs” and type in “Dealer Week 2022”
Sales Basics Course Package
Master the Sales Basics:
A 5-part series for every dealership
- Hitting & Blocking: The Fundamentals of Sales
- Buyer Motivation: Key to Building Value
- Get Real about Follow-Up or Get Gone
- Questioning and Listening for Stellar Sales Results
- Getting More People to the Desk
Leadership Course Package
How to Excel as a Dealership Leader & Manager:
A 7-part series for current and aspiring dealership leaders and managers
- ESI Fuels CSI Package
- Master Your Time & Stress
- Planning for Peak Performance
- Take Control of Your Day
- Normalization of Deviance: A Silent Profit Killer
- Strengthen Your Dealership’s Workforce
- How to Excel as a Delaership Manager Performance Plan
Customer Experience Course Package
5 Ways to Elevate Your Customer Experience
- Marketing the Boating Lifestyle
- How to Navigate Difficult Customer Conversations
- Use Digital to Personalize the Customer Experience
- Make Customer Service Your Competitive Advantage
- Web of Value
All Courses included in MRAATraining:
JUMP TO:
Course Packages · TNT · Dealer Case Study
Service Courses · Sales Courses · Management Courses · Marketing Courses · Other Courses · Continuous Certification
Service Courses
- 3 Tactics to Turn Your Shop into a Customer Loyalty Machine
- 3 Ways to Earn Your Service Customer’s Trust
- Attract and Keep Techs
- Build a Service Dream Team
- Coach Your Service Team to Success
- Combat the Assault on Your Shop’s Repair Time
- Create a Parts & Accessories Superstar
- Dealer to Dealer: Increase Your Service Profits
- Design Your Way to More Parts and Accessories Revenue
- Develop Marketing & Growth Plans for Your Parts Department
- Fix It Right: Then and Now
- Forecasting Service Net Profit
- How to Catch Up in Service
- Improve Revenue, Efficiency and CSI with an Active Delivery Process
- Keep Your Surgeons in Surgery
- Master the Write-Up
- Reducing Repair Cycle Time
- Rethink How You Find Great Techs and Advisors
- Service CSI & Upselling: Not an Either/Or Proposition
- Service Scheduling & Parts: How to Create Harmony
- Shop Talk: Mastering Communication Inside Service
- Super Service to the Rescue!
- The Future of Service Efficiency
- The Internet is Killing Your Parts & Accessories Biz? Think Again.
- The Technician Shortage
- Too Much _ + Not Enough _ = Service Stress
- Update Your Service & Parts Playbook
- Solve Service Writer Suffering
- The Service Clock: Rethink Your Department’s Approach to Time
- Time to Settle the P&A Inventory Debate: Lean & Mean or Fat & Happy
- Service & Parts Warranty: Control the Tsunami
- Reduce Service Department Pain with These Workforce Tools & Strategies
Sales Courses
- Assess, Develop & Coach Your Sales Team
- Buyer Motivation: The Key to Building Value
- CSI: Outside the Box
- Dealer to Dealer: Compete on Value
- Defining the Customer Experience: An In-Depth Look at the Ingredients for Pre- and Post-Sale Success
- Develop Your Sales Staff’s Mental Toughness
- Discover Boating First-Time Boat Buyer Research
- F&I: Does That Stand for Fairies and Imps? No, the Money is Real
- Fill the Gaps in Your Sales Process
- Fire Your Sales Team
- Gain a Trust Edge Over the Competition
- Get Ahead of the Pre-Owned Opportunity
- Getting More People to the Desk
- Go for No
- Grow Your Business with First-Time Boat Buyers
- Hitting & Blocking: The Fundamentals of Sales
- How to Fix Your Phone Performance
- How to Navigate Difficult Customer Conversations
- How to Seek and Sell More Pre-Owned Units Profitably
- How to Sell to First Time Boat Buyers
- Sales Attribution: The Secret Sauce Behind Smart Marketing and Bigger Profits
- Implement Digital Into Your Sales Process
- Improve Sales Productivity by Focusing on the Customer Interview
- Learn to Love Role-Playing
- Let’s Play Detective and Solve a Mystery: The Customer
- Make Customer Service Your Competitive Advantage
- Maximize Boat Show Sales
- Moving Inventory Through Positioning and Promotion
- Optimize Sales Lead Performance for Maximum Return
- Plan Your Post Pandemic F&I Process
- Questioning and Listening for Stellar Sales Results
- Sales Strategies for the Hyper-Informed Customer
- Sell More Boats With CRM Coaching
- Selling Boats on eBay and Craigslist
- Stop Leaking Customers! Master Omnichannel
- The Key to a Killer Sales Process
- The Rules of Engagement
- Three Strikes, and You’re NOT Out in F&I
- Unify Sales and Service for the Ultimate CX
- Why Your Dealership Needs a Business Development Center
- 7 Selling Strategies Your Dealership Will Need in 2023
- Get Real about Follow-Up or Get Gone
- Start Closing More Phone & Internet Shoppers
Management Courses
- Avoid 5 Mistakes that Impact What’s Next for Your Business
- Become Bulletproof for the Next Recession
- Boost Efficiency by Navigating Dealership Change
- Case Study: The Lean Profit Machine
- Create a Culture That Delivers
- Dealer to Dealer: Best Ideas Package
- Dealer to Dealer: Best Ideas Panel
- Dealership of the Future
- Design Your Dealership for a Changing Market
- Develop Compensation Plans that Produce Results
- Developing Your Dealership’s Bench Strength
- Dominate the Delegation Demon
- Ease the Pain of Seasonality Through Better Processes
- ESI Fuels CSI
- Future-Proofing Your Business
- Hiring: Stop Doing it Wrong
- How to Classify Your Exempt and Non-Exempt Employees
- How to Excel as a Dealership Leader and Manager
- How to Implement Effective Onboarding
- How to Recruit, Work With, and Lead People Not Like You
- How to Thrive on the Other Side of 2020
- HR Strategies to Fill the Gaps in Your Dealership’s Workforce
- Improve Your Dealership Through Process Mapping
- Intrapreneurship: Developing Early Adopters & Harnessing Innovation in Your Company
- Job Descriptions That Amp Up Productivity
- Marine Industry Guide to Growing the Workforce
- Master Your Time & Stress
- Move Beyond Burnout
- MRAA Guide To Dealership Improvement
- Normalization of Deviance: A Silent Profit Killer
- OSHA Rules’ Effect on Required Reporting
- Planning for Peak Performance
- Prepare a Transition Plan That Works
- Shine a Bright Light in Your Dealership’s Dark Spaces
- Strengthen Your Dealership’s Workforce
- Supercharge Your Customer Experience Workshop
- Take Control of Your Day
- Take Control with a Positive AttitudeTake Control of Your Day
- Telling Ain’t Training Workshop
- The Agile Dealership: Confidently Responding to Change & the Unknown
- The Conversations that Drive Succession
- The Managing Me Workshop
- Three Tools to Lead Your Managers
- What You Need to Know About Credit Bureaus
- Work with Different & Sometimes Conflicting Personalities
- Prepare Your Dealership for the Disruption Ahead
- Rethink How to Engage & Hold onto Your Employees
- Manage Promises, Not People: How to Create a Self-Managing Team
- Get a Grip on your Business: Don’t Let your Business Run You (Part 1)
- Apply These Tools to Overcome the Obstacles in Your Way (Part 2)
Marketing Courses
- Amp Up Your Email Marketing
- Bring in Business with Local Digital Marketing
- Create the Ultimate User Experience
- Customer Loyalty in the Digital Age
- Dealer to Dealer: Grow Your Customer Base
- Developing Your Personal Brand
- Evaluate Your Website’s Domain, Design and Digital Content
- Grow Your Customer Base with Facebook Ads in 2021
- Guerilla Marketing for Service
- How Digital Can Supercharge Your Dealership
- How to Become a Video-First Dealership Workshop
- How to Build a Brand Everyone Wants to Connect to
- How to Build Your 2021 Marketing Plan with or without a Boat Show
- How to Create a Marketing Plan When You don’t Have Any Inventory
- How to Hold Your Digital Accountable
- How to Identify & Attract Your Ideal Customers
- How to Win at Google Mobile Search, Local Search and Maps
- In-Store Technology Marketing Makeover
- Local Search: How to Win at Google’s Game
- Marketing the Boating Lifestyle
- Marketing to #Millennials
- Millennials: How They Work and Why They Buy
- Online vs Offline Customers – Give Them the Same Great Experience
- RBLC: New Markets Case Studies
- Redesign Your Showroom to Sell More
- Stop Letting Data Get Between You and the Customer
- Take Your Dealership Mobile
- Text Me! Improve Customer Communication and Staff Efficiency in Parts & Service
- Texting Customers: Do’s, Don’ts and How to Make It a Win-Win
- The Magic and Myth of Digital Media
- Think Outside the Inbox: Email Marketing Pro Tips
- Two Marketing Metrics That Can Increase Sales and Lower Costs
- Using Digital to Personalize the Customer Experience
- Using Technology to Sell More
- Web of Value
- What’s New in Digital and Why Should I Care?
- Why Branding Matters and What to Do About It
- 5 Marketing Mistakes Your Dealership Can No Longer Afford
- Why Aren’t We Doing That? The Low Hanging Fruit of Digital Advertising
Other Courses
Dealer Case Studies:
- An Alternative to the Performance Review
- Be Efficient & Adaptable thru Technology
- Buy & Sell Pre-Owned Boats
- Digital Checklists
- Engage More Customers, Sell More Boats
- Onboarding
- Pre-Owned Boat Photography and Video
- Support & Retain Your Techs
- The Advantage of Apprenticeship
- The Power of Customer Profiling
MRAA Ask the Expert Webinars:
- How to Adjust Your Sales Process for COVID-19
- How to Adjust Your Service Business
- How to Conserve Cash and Stabilize Your Business
- How to Get More Boat Deals Financed in Today’s Economy
- How to Keep Your Customers Boating (and Buying)
- How to Keep Your Dealership Safe
- How to Lead Dealership Employees Working from Home
- How to Lead from the Front During Uncertainty
- How to Make the Best of the Mad Rush in Service
- How to Make This Season’s Boat Shows Work For You
- How to Make Your Website ADA Compliant
- How to Manage Cash Flow in a Crisis
- How to Manage Your Inventory
- How to Market During the Coronavirus Pandemic
- How to Maximize Client Communication & Revenue with Texting
- How to Sell in Today’s Environment
- How’s it Going on “Developing Your Dealership’s Bench Strength?”
- Immediate Steps to Operate Safely Today
- Legal Insights to COVID-19 Solutions
- Marketing Service Year Round
- Marketing When You Have No Inventory
- Nurturing Leads with No Inventory
- PPC Got You Perplexed?
- Refresh-Are You Earning Your Customer’s Trust?
- Virtual Town Hall–MRAA and the COVID-19 Response
- What Dealers Need to Know About the Latest U.S. COVID-19 Mandates
- Your Dealership’s Digital Storefront…The Future is Now
Continuous Certification (Gold Members Only)
- Good to Great with CRM
- Improve Loyalty with a Customer Experience Mindset
- How to Create a High-Accountability Dealership
- Strategy: A Path to Improved Performance
- Develop Your Dealership’s Workforce Outside In
- Boost the Productivity of Your Leadership Team
- Align Your Dealership with Today’s Customer
- Supercharge Your Customer Experience
- How to Plan and Optimize Your Digital Marketing Strategy
- Maximize Your Boat Show Sales
- Take Your Employee Satisfaction to the Next Level
- Fill the Gaps in Your Dealership’s Sales Process
- Turn Your Shop Inside Out
- How to Raise Your Game as a Leader and a Follower
- Become a Trusted Dealership in the Eyes of Today’s Customer
- The Key Performance Indicators of a Profitable Dealership
- The Five Red Flags that Derail Your Recruiting and Retention Effort
- Managing Multiple Priorities
Dealer Case Study
Education, Team Learning & Career Growth
A Roadmap on Using MRAATraining to Help Educate and Engage Your Team with Martin Motor Sports
One of the reasons for employee dissatisfaction is low engagement beyond the normal job description and expected roles and responsibilities. But what if you could ensure that you’re connecting with your employees each month, while at the same time helping them grow in their role and career within your dealership?
It is possible to educate and engage your workforce using MRAATraining.com. Martin Motor Sports, an MRAA Silver Member Dealership from Kelowna, B.C., Canada, has implemented a training program to help connect as a team, create accountability and prosper as a business. Customer Service Specialist Tom Suitor shares a roadmap that has helped his team learn and grow together.
TNT, Training & Tactics
If you want to train your team but don’t know where to start, Training ‘N’ Tactics (TNT) was created for you. TNT is a monthly series that dives into MRAA’s courses that have current relevance to marine dealerships.
Host Jerrod Kelley, MRAA Content Manager, provides context for each session and tips on how to implement the ideas found in each episode.
Not a member or want to upgrade to Silver and gain access to all MRAATraining Courses?