Certification That Drives Your Dealership's Success

Gain credibility, drive success, and stand out in the dealership industry. Certification sets you apart from the competition.

Certification That Drives Your Dealership's Success

Gain credibility, drive success, and stand out in the dealership industry. Certification sets you apart from the competition.

Stand Out in Your Market

Standardize Your Processes

Through meeting the requirements of the program, you will establish effective and efficient systems and processes.

Gain Team Buy-in

If the team isn’t on board, new processes fail. In Certification, you’ll learn how to create a culture of continuous improvement.

Bring in New Customers

Certification is a commitment to your customers that will help you generate new business and loyal fans.

The next Dealership Certification program starts February 12, 2025!

Learn how you could benefit from Dealership Certification by scheduling a quick chat with Certification Manager Stevie Cook to learn more! 

Explore the Curriculum

Many manufacturers support MRAA Dealership Certification

Your manufacturers may offer incentives like Membership or Certification Cost Reimbursement

"We Thought We Had It All Figured Out—Until We Took the Next Step"

How Dealership Certification Transforms Teams

Even high-performing dealerships can uncover new opportunities for growth. Through MRAA’s Dealership Certification, this dealership strengthened communication, transparency, and employee engagement. With expert guidance and a structured process, they gained valuable insights, challenged their leadership approach, and built a more connected, high-performing team.