Partner Members

The companies below each provide solutions to help dealers become more successful. As an MRAA partner member, they are committed to finding solutions to your pain points. We encourage you to click on the links below to learn more about their products and services.

Strategic Partners

Barletta is the new pontoon boat leader in quality, innovation and performance. Supported by the BEST dealer network in the industry and an unmatched customer experience, Barletta is striving to be the BEST pontoon boat manufacturer in the industry. Barletta Pontoon Boats … like NO other!

Boats Group‘s main focus is to make it easy for people to buy and sell boats. By connecting potential buyers and sellers, marine dealers are able to convert more shoppers into boaters.

Celebrating 97 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Marine Engine Group, Watershed Innovation and Aktion Parks.

Malibu, Inc. is the market leader in the performance sport boat category through its Malibu and Axis brands. A pre-eminent innovator in the powerboat industry, Malibu Boats, Inc. designs products that appeal to an expanding range of recreational boaters and water sports enthusiasts whose passion for boating is a key component of their active lifestyles.

Volvo Penta understands the pivotal part marine dealers play in delivering a great boating experience to consumers in order to foster a successful marine industry.

Yamaha continues to be on the forefront of the marine industry by providing award winning products and legendary dependability to its consumers.

Bennington continues to build a high-quality, hand built product with the understanding that when you do the right thing, everything else falls into place.

Brunswick Dealer Advantage continues to create the most covet products and experiences for fun- seekers all over the world by focusing on helping people live life well.

Lightspeed is here to help your dealership thrive no matter the industry. We are constantly innovating and developing technology solutions to help you serve your customers and power your success in every aspect of your business – from sales to service to everything in between.

Smoker Craft has operated on the notion that investing in dealer success is the best investment the brand can make to ensure a solid foundation for future company success.

Wells Fargo has been serving dealers and manufacturers for more than 50 years by providing innovative financial solutions that provides a clear path to present and future success.

Education Champions

Rollick, Inc. 

Rollick is the leading customer engagement solution provider in the recreation industry. We partner with dealers, OEMs, and finance and insurance companies to deliver a seamless customer journey before, during, and after the sale. 

NMDA

The National Marine Distributors Association supports the industry through promotion of boating to consumers, ensuring a strong customer base; promotion of wholesale distributors, the best way for manufacturers to move products and promotions to independent marine outlets; promotion of independent marine outlets – the best places to sell products (distributors) and buy products (consumers).

Dealership Advantage

Dealership Advantage DMS was built specifically for Marine dealerships to be easy to implement and use. DA combines its modern and mobile software with its industry experienced implementation team to ensure dealers aren’t left behind after launch so they get the most out of their software investment.

TCF Inventory Finance 

TCF offers inventory financing solutions to manufacturers, distributors and dealers in all 50 states and Canada. With a renewed, company-wide focus on speed—faster applications, faster onboarding, faster financing—don’t expect us to hit the brakes any time soon.

Northpoint Commercial Finance 

Northpoint Commercial Finance, with offices in Alpharetta, GA, and Burlington, ON, is owned by LBC Capital, a subsidiary of Laurentian Bank of Canada. We are a diversified floorplan finance lender that partners with both manufacturers and dealers in numerous industries (i.e. Marine, Manufactured Housing, RV, Power Sports, Trailer, and more) to provide flexible financing programs. Northpoint’s inventory finance offerings drive sales, enhance cash flow, and improve profitability for both manufacturer and dealers.

Elite Recreational Finance 

Elite helps dealers, lenders and manufacturers maximize deliveries, increase profits, alleviate stress and reduce costs. Finance new, used, consignments, rentals, boat clubs, charters and dealership equipment. Dealer Portals, Soft-Pull Qualifying, Customized Credit App and Analytics available 24/7 through EMS. IT solutions; prequalified leads, automated underwriting, multi-program integration.

700 Credit, LLC.

700 Credit is the largest provider of credit reports, compliance and soft pull products to automotive, marine, powersports and RV dealers. Our offerings include credit reports, prescreen and pre-qualification platforms, OFAC compliance, Red Flag solutions, MLA, Synthetic Fraud Detection, Identity Verification, score disclosure notices, adverse action notices and more.

Boatline

Boatline is a next generation marketplace powered by Trader Interactive, an industry leader in premier online recreation and commercial vehicle marketplace sites. Marine Dealers have access to top-tier tools for advertising their locations and inventory, researching prices and scarcity and top-of-the-line lead generation and management tools. Plus, buyers can expect a high-quality shopping experience and the fastest loading marketplace in the marine industry.

Vantage Resource Group

Vantage, coupled with our proprietary Vantage Dealer Profit System ™ , offers marine dealers additional income opportunities through Innovative value-added consumer products, dealership education, hands-on certification training and marketing implementation. With over 268 years of combined marine management experience, we are qualified to assist dealers of all sizes. 

Regal Boats

Regal has a legacy of customer-centric engineering, they refuse to rest on their laurels. Their eye is firmly fixed on delivering the illustrious combination of innovative design, luxurious quality, and timeless value to their loyal customers. Regal is Pursuing the Ultimate Boating Experience. 

Global Marine Insurance

Global has been providing yacht insurance, boat insurance, and marine business insurance solutions since 1989. Your customers will benefit from MRAA Preferred Repair Deductible (50% off), Agreed Value, Extended Parts Replacement, Repair Guarantee, Hurricane Haul Out, Rental Reimbursement, Increased Limits for Medical Payments, Personal Effects & Towing available, and Wreck Removal and more.

Dealer Profit Services

Dealer Profit Services, part of the Brunswick family, is the premier provider of F&I Profit and Comprehensive Compliance Training. Our Financial Services team delivers 5% F&I Profit on unit sales. Our Compliance Program allows dealers to demonstrate “Good Faith” efforts. We also provide F&I training and consulting services.

Platinum Partners

Partner Members