MRAA Partner Membership

Becoming an MRAA Partner means that you fuel our mission to strengthen dealers and showcases your business as a contributor to dealer success.

Connect with strong dealers // Strengthen the dealers you have // Achieve your organizational goals

Do you aspire to work with dealers who …

  • treat your relationship like a partnership?
  • adequately market your product?
  • capture the market you share?
  • provide an outstanding customer experience?
  • train and develop their teams?
  • have the strength to help you succeed?

If these are the qualities you want in your dealers, then MRAA is the partner you need.

At MRAA, our industry-leading programs create industry-leading dealers.

Three easy steps to support the only association focused on dealer success:


Showcase your support of MRAA and boat dealers everywhere through your MRAA membership, the most direct path to fueling the success of your industry’s only dealer association.

Amplify Your Visibility

Exhibit at Dealer Week, MRAA’s annual conference, to gain exposure among industry-leading companies and align your brand with MRAA’s most popular, most powerful educational programming.

Strengthen Your Dealers

Engage MRAA’s team of experts to deliver training and educational courses and dealer development programs, in person, online or through our one-of-a-kind template for a world-class dealership.

What do YOUR dealers need help with?

When your dealers are successful, YOU are successful. Please use MRAA’s education and resources to help provide your dealers with a path to success. Check out the content below to get started.

And as a bonus, MRAA Platinum Partner Members, Education Champions and Strategic Partners are invited to contribute thought leadership and expert insights as part of MRAA’s overall content and educational material delivery.

See what MRAA Partners have to say

“It was natural for us to partner with the MRAA as we share similar values and are committed to representing the dealers’ best interests. We are thrilled to be attending Dealer Week as it will be a great opportunity for us to connect with the nation’s top marine dealers and learn how we can best support them.”

Chris Owen, President of Montara Boats

“I thought the Dealer Week conference was exceptional – there was a lot of great data. It’s an excellent place for manufacturers to be at and it is good to see how it has grown over the years. I think it is important to support the industry and the dealers. There was education for the Yamaha team plus it was great to meet and discuss the objectives with our dealers.”

Bryan Seti, General Manager at Yamaha Marine Group

MRAA Partners maximize their exposure at Dealer Week

In addition to your year-round MRAA membership, Dealer Week, which is MRAA’s annual conference and expo, offers you the opportunity to maximize your visibility through an exhibit and/or sponsorship.

Dealer Week is where the industry unites to foster dealer success, and more than 90% of Dealer Week dealer attendees are MRAA members. By exhibiting and participating in Dealer Week, the boating industry’s ONLY event focused on dealer growth, you can meet prospects and current customers face-to-face to nurture and strengthen relationships.

Connect with MRAA’s Partner Member Team:

Allison Gruhn

Vice President of Business Development


Nichole Wishart

Business Development Specialist


Gabrielle Ronnenberg

Sales & Marketing Specialist


Learn More About the Benefits of Partnering With MRAA

Thank you for your interest in partnering with the MRAA. Please fill out the form to learn more about how to best partner with the MRAA.