July Spotlight Topic:

Drive Boat Use, Drive Retention

To keep your dealership healthy, you need to sell more. But acquiring new customers is easier said than done, especially in today’s market. So the smart play is to focus on generating repeat business with current customers.

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MRAA Partner Contributions

Charting a Course Through Tariff Uncertainty

Matt Ginsburg, Managing Director, Huntington Distribution Finance†, an MRAA Education Champion The marine industry has long relied on a global supply chain to source key components and materials. That international reach brings efficiency, but it also means that shifts in trade policy, such as tariffs, can introduce cost variability and

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MRAA Blog

untapped potential of F&I
The Untapped Potential of F&I

• Why Structured Product Programs Are Essential for Modern Marine Dealerships By JD Baker, Vice President of Specialty Sales, Protective Asset Protection, an MRAA Platinum Partner For marine dealers navigating

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How to Encourage the Cautious Shoppers
How to Encourage the Cautious Shoppers

• Overcome Customer Objections and Empower Hesitant but Interested Buyers to Take Action By Tyler Kelly,  Recreational Dealer Field Sales Manager, Motility Software Solutions, an MRAA Platinum Partner After a

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