• Content Creator Strategy —Go Beyond Traditional Sales to Engage Your Brand Fanatics
Discover Boating’s recent collaboration with influencers like TODAY, National Geographic, and lifestyle creators is a powerful reminder: people connect with people, not just products. But you don’t need a national media budget to make this work — your employees and customers are often your most authentic content creators.
3 Reasons To Explore Content Creator Strategy
- Team passion is an asset.
Discover Boating invited creators to experience life on the water and their content made boating feel accessible and energizing. You can do the same by sharing the boating tasks you’re always doing — flip the camera around and film! Record a walk-through video by your tech. Capture a salesperson’ first-ride recap. Go behind-the-scenes with your crew preparing for a boat show or event. Real, relatable content — without the sell — builds trust and invites customers in. - Customers are already telling your story? Help them share it!
Think of all boating adventures already being shared online by your customers. Use this to your advantage! Try: A branded hashtag; a seasonal photo contest; short testimonials. Real-world stories from your real customers help future buyers see what’s possible. This can help to soften the requirements to entry. Also, it lets others know that they don’t have to be “boating experts” to join the lifestyle. - Content partnerships equal long-term visibility.
Discover Boating leans into year-round storytelling, not one-off promos. For your dealership, this could be featuring a different team member or customer each month. Remember to share their stories on your social channels and website, especially if the timing is right for a seasonal shift or an upcoming event. You can build momentum. It allows you to showcase your values. And it keeps you top-of-mind even if customers aren’t — at that moment — actively shopping.
A Boost to Boating
Need inspiration? Learn how the Discover Boating, powered by NMMA and MRAA, national campaign is tapping into creator partnerships to drive interest and boost the boating audience: Strategic Storytelling: Why Content Creator Partnerships Matter to Boating’s Future.
