Updated: August 19, 2026
For many of you, the day-to-day focus is on serving customers, managing operations, moving inventory, leading teams and building a healthy business. We understand you know the boating lifestyle is one of the industry’s greatest strengths. However, it’s challenging to find the time to consistently create inspiring content that showcases life on the water.
What Does Discover Boating’s Creator Campaign Mean for Dealers?
That’s why Discover Boating’s content creator campaign was built. By putting authentic boating experiences in front of consumers, the campaign helps generate awareness, excitement and emotional connections to the boating lifestyle that can benefit dealers across the industry.
You’re not alone in telling boating’s story. Discover Boating, powered by NMMA and MRAA, continues investing in content that highlights the joy, freedom and connection people experience on the water. Opportunities exist beyond simply following the campaign. Creator-driven storytelling and authentic content can help your business amplify the same emotional connection that attracts people to boating. This includes content in the form of customer adventures, memorable deliveries and group outings on the water. Moreover, they can also help promote valuable safety messaging by modeling responsible boating behaviors. Additionally, the content serves to reinforce best practices through authentic, real-world experiences.
How Can Dealers Use Authentic Boating Content to Inspire Customers?
As you explore the campaign, consider how this content can inspire your own storytelling efforts. Whether you’re sharing customer experiences, celebrating boating families or highlighting moments that create lifelong memories, authentic stories help others envision themselves on the water. Put your social media team and knowledgeable staff to work creating content that connects with customers. You can share Discover Boating content or develop your own. The important thing is to focus on showcasing the ways boating enriches lives, encourages family time and creates lasting memories on the water.
To learn more, read the full story from Discover Boating: Discover Boating Activates Content Creators to Inspire Future Boaters.
Finally, see highlights and new boating content from Discover Boating’s recent influencer partnerships.
Find more tools and resources for your dealership at the Discover Boating B2B site.
