New resource can help riders improve awareness, speed control and respect for others.
You made the sale. You booked another rental. The customer is excited to get on the water.
But whether they’re a first-time rider or a longtime enthusiast, one thing remains true: a great personal watercraft (PWC) experience starts with understanding how to operate it safely and responsibly.
For boat dealers and marina rental operators, educating your customers is a vitally important part of helping create confident riders, safer waterways and better on-water experiences for everyone. Recognizing that need, Discover Boating, powered by NMMA and MRAA, created a new consumer-focused educational resource centered on personal watercraft safety. The educational materials, sponsored by Progressive, include a new video and companion landing page that dealers, including those with rental operations, can share with customers before and after they hit the water.
The resource covers important topics including pre-ride checks, life jacket and engine cut-off switch use, passenger considerations, situational awareness, no-wake zone compliance, safe riding practices and more.
How Can Your Dealership Put This Resource to Work?
The content was designed for consumers, including those new riders, making it an easy addition to your existing customer communications.
Consider sharing it with:
- New PWC buyers during the sales process
- Owners in post-sale follow-up communications
- Customers through social media channels throughout the riding season
- Prior to your team members conducting orientations and customer training
- Prospective renters before their reservation date
- Rental customers in confirmation emails
Use This Resource to Educate and Connect
Sending the resource ahead of a rental or delivery can help customers arrive better informed and prepared. Following up with your PWC leads shares key safety practices and also provides a trusted resource they can revisit throughout their ownership or riding journey.
As summer continues, now is an ideal time to remind customers that enjoying the excitement of a personal watercraft begins with understanding how to operate one properly. By sharing these educational resources, you can help customers build confidence before they leave the dock and long after they return.
To access more resources for your business, visit the Discover Boating Industry Resource Center.
