Excellence Isn’t a One-Time Achievement
By Stevie Cook, MRAA Director of Member Success
Chances are you’re still in the thick of the summer selling season, focused on serving your customers, supporting your team and keeping your operations running smoothly.
With so much happening day to day, Continuous Certification may not be top of mind for you. Consider this a friendly reminder that all 2026 Continuous Certification requirements are now live and available for your team to complete. While the deadline may appear far away, we know the November 30, 2026 deadline will come up quickly. Here’s the breakdown, again, to help guide you to the finish line.
2026 Continuous Certification Requirements
- Four Education Credits: All available on MRAATraining.com (be sure to log in)
- Q1 Course: Tune Up Your Leadership to Fuel Today’s Workforce
- Q2 Course: Drive Sales Through Your Service & Profit Centers
- Two elective credits: If you attended Dealer Week 2025 your team automatically earned the two elective credits. If not, simply choose two courses from the Dealer Week Online catalog within MRAA Training. Log in here.
- Employee Satisfaction Survey (ESS)* — Remember, the Employee Satisfaction Survey (ESS) is exclusive to Certified Dealers. The annual survey gives you real, anonymous team feedback and consists of 33 questions that assess the dealership’s culture. Your employees get to rate various aspects on a scale from strongly disagree to strongly agree. * If you need your link, email Stevie – stevie@mraa.com
- CSI Score Submission — Submit your average CSI score to maintain your benchmark of excellence. Located on MRAATraining – Log in here
Get Started Today
Here are the easy steps to help you stay on track. Log in to MRAATraining and begin your Q1 and Q2 courses.
- Gold Members: Access courses directly from your catalog.
- Custom Portal Users: Your admin can assign this course to anyone on your team.
- Non-Gold Members: Select the Continuous Certification portal using the stacked-plates icon in the upper-right corner.
Member Moments — Leading from the Front
When challenges arise, great dealers don’t wait for someone else to find the solution. Recently, Buckeye Sports Center helped address concerns surrounding boating access on Lake Mohawk by bringing education, community engagement and proactive leadership to the conversation. Their efforts helped promote responsible boating while protecting access for future generations, providing a powerful example of Certified Dealer leadership in action. Read the complete story here.
Looking for Answers? Other Dealers Are Finding Them Through Training
Navigating workforce challenges, shifting customer expectations and increasing pressure to improve performance daily can bog you and your team. That’s one reason why “Attitude: A Multiplying Factor in Your Sales Success” has become one of the most popular courses in MRAATraining. Share or assign this course to help strengthen communication, improve your interactions with customers and create better sales outcomes.
Dealer Week 2026: The New Fundamentals
AI is changing how business gets done. Customer expectations continue to evolve. And you are being asked to adapt faster than ever, even through extreme levels of uncertainty.
That’s exactly why Dealer Week 2026 is built around The New Fundamentals. MRAA has heard our members and dealer audience clearly. Join us for Dealer Week Dec. 6-9 in Tampa to gain solutions that will help you tackle your biggest challenges. You’ll leave with relatable insights and new methods you can immediately apply back af your dealership.
Member savings and Early Bird pricing are available now. Register today and save up to $750 on your All Access Pass.
Consider Position-Specific Certification to Enhance Lives and Your Business
You want skilled team members who get it and can perform with confidence. That’s why it’s important to go beyond Dealership Certification and invest in your employees, who want to grow in their roles and advance.
Position Specific Certification (PSC) helps you win on both fronts, offering your hand-selected team members real-world, industry-specific training. You give them a chance to gain more knowledge and the skills they need to face your dealership’s most pressing issues and you win their trust. When your people grow, your dealership grows alongside them.
Got Questions About Certification or CC?
Connect with Stevie Cook to learn more about the MRAA Certification program and Continuous Certification requirements.
