The model-year transition can strain margins and lot space. Explore five boat clearance strategies for moving carryover inventory, reducing floorplan costs and preparing for incoming inventory.
Learn practical model-year transition strategies that help marine dealers manage inventory, preserve margins and prepare for the next season.
Pulse Report results reveal dealer concerns around aging inventory, floorplan costs and MY27 planning. See resources to help you navigate the transition.
Stevie Cook, MRAA Director of Member Success, shares with Certified Dealerships the steps they must take to complete their 2026 Continuous Certification requirements. Also shares: Member Moments articles, Dealer Week 2026 savings for members and an opportunity for position-specific Certification.
In partnership with Progressive®, Discover Boating launched a new PWC safety video and landing page that covers essential personal watercraft safety tips for riders of all experience levels.
Learn how website architecture, speed and user experience help marine dealers generate more qualified leads.
Gain five practical steps that will help your boat dealership manage aging inventory and streamline your model year shift.
As part of the MRAA’s partner contributed education series, this article offers a practical guide to financing aged inventory, protecting margins and turning older units into revenue.
Running a dealership means balancing operations, inventory, customer service and profitability. Discover Boating’s creator campaign helps fill the gap by sharing authentic boating experiences that inspire consumers, promote safe boating practices and reinforce the lifestyle dealers sell every day. The campaign also serves as a reminder that dealers can amplify their own customer stories to create deeper connections with current and future boaters.
June’s Health Score Index shows strong participation, awareness and consumer engagement trends despite a lower overall score, helping dealers better understand how future boating demand is developing.
