• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the Current Marine Market By Drew Mick, MRAA Data Specialist Drew Mick: […]
MRAA Blog
Competing on Price: Stop Playing a Losing Game
• Customer Experience – A Winning Strategy in a Softening Market By Liz Walz “Competing on price is a loser’s game … Competing on product has also become really difficult.” […]
Find Your Salesperson Superpower
• Best Practice for Overcoming Price Objections: Listen to Your Customers More Than You Talk By Bob McCann Many salespeople are conversationalists. That’s a great asset since you’re dealing with […]
2023 Boat Show Season Underway
• Week One of the New Year Brings With it Boats Shows, Dealers & Shoppers The 2023 boat show season kicks off this week. There’s the Discover Boating Nashville Boat […]
Your Voice Moves the Needle – Help Stop Imposter Schemes!
Fraud and impersonation scams are a growing problem with increasing frequency and greater levels of sophistication. Unfortunately, due to the pervasive nature of these scams some of our very own […]
Understanding Your Dealership’s Insurance-to-Value Ratio
• Verify that Your Property is Properly Valued By Jeff Heydlauff of Global Marine Insurance and John Logothetis of Clear Marine Risk Solutions … Global Marine Insurance is an MRAA Education Champion In today’s economic […]
FTC Safeguards Rule Deadline Extended Six Months
• Dealers & Financial Institutions Must Comply by June 9, 2023 November 15, the Federal Trade Commission (FTC) announced that the deadline to comply with updates to the Safeguards Rule […]
Marketing to Current Marine Customers
• 5 Tips to Help Your Dealership Succeed in Marketing to Existing Customers from Boatline By Lori Stacy, CEO of Trader Interactive Today’s consumer buying environment is more competitive than […]
Why Can’t I Find and Keep Good People?
• 6 Ideas to Help Your Dealership Improve at Employee Retention By Dixie Morrow Hiring people has been on everyone’s mind the past couple of years. Hiring people for a […]
Motivated to Work and Grow
• Using Apprenticeship as a Retention Strategy & Build Your Workforce An MRAA blog by Wendy Mackie, Director of Workforce and Foundation Development You are in competition for a […]