The end of a busy boat season should transition to a busy service season, if done correctly. These seven practical strategies can help boat dealers plan maintenance work, use service capacity and prepare customers for spring.
Mike Sayre, MRAA Director of Government Relations, shares with you how the 2026 midterm elections could affect boating infrastructure, consumer financing and other priorities important to marine dealers.
Your dealership already invests in boat shows to share the boating lifestyle with customers. What if that investment could also help build your future workforce?
Helmut’s Marine Service, Inc. did both at the Sausalito Boat Show. Through Chart Your Course, local trade students met eight marine employers and discovered career opportunities throughout the industry.
Everyone talks about the technician shortage. Fewer dealers talk about how much of a technician’s day goes to waiting on parts. The offseason is a good time to look at that and it costs a lot less to fix than hiring.
Identify deferred work, align shop capacity and prepare customers for a stronger spring season By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner By the time the last boats arrive for fall service, many marine
Stored boats can become a profitable winter service pipeline with early planning, approvals and scheduling.
When boat sales slow, the service department continues generating valuable customer insights. Learn how dealerships can use service records, ownership history and storage data to identify sales opportunities, improve customer conversations
and prepare for a stronger spring selling season.
By Chad Tokowicz, MRAA Government Relations Manager On September 17, President Donald Trump signed the “Restoring American Saltwater Angling and Recreation” Executive Order, directing federal agencies to elevate recreational fishing and boating as important considerations in federal ocean, coastal and
Learn how boat dealers can use their DMS to streamline pre-owned boat inspections, reconditioning and listings to get the unit sale-ready faster and improve inventory performance.
You cannot reduce spring service time by simple filling your schedule with jobs. Instead you need to manage service efficiency so you can start and keep active jobs moving to completion.
Discover how your dealership can find hidden cash, improve cash flow and turn completed work into collected revenue by using a smart DMS setup.
Your dealership generated the leads. Now help them respond. Discover how two-way texting can keep boat show conversations moving toward a sale.
