People get fed up repeatedly hearing the same common question: “What do you do?” We have all heard it and asked it ourselves as a conversational icebreaker. We ask it because we want to know what people do for a living (i.e.: What’s your day job?). However, after a Google search, I found dozens of […]
MRAA Blog
MRAA Sponsors, Attends 2024 International Boating and Water Safety Summit
The MRAA’s government relations team presented at the 2024 International Boating and Water Safety Summit April 8-11, in Albuquerque, N.M.
Onboarding With Purpose
For me, the coming of peak season is like when I have already seen a horror movie. I remember the moments when the bad guy starts the chainsaw or when the monster pounces out of the darkness. It is exhilarating, but I’m ready for what is coming. But my friend hasn’t seen it before, and […]
New Customer Acquisition Package
• MRAA adds a new education course on MRAATraining.com to help its Members improve at gaining customers in a softer market Chances are you or someone on your sales team has used the term “tire kickers” during your sales meetings conversations.The slang term, which carries with it a negative connotation, stems from the automotive market […]
Your Dealership and MRAA: We’re on This Journey Together!
• MRAA is your pathway to success and provides the support you need to get there While writing this blog to help you understand that the Marine Retailers Association of the Americas (MRAA) is passionate about advancing the business of boating, it triggered a mental memory of my cousin and me exploring a small creek. […]
Examining the Future of Buying
• Exploring the Future of Buying Study in Outdoor Recreation: A strategic roadmap for navigating the evolving landscape of consumer behaviors in the outdoor recreation industries By Chris Yeloushan, VP of Dealer Development, and Industry Relations In late summer/early fall of 2023, Rollick, a national leader in marketing, technology, and market research in the outdoor […]
MRAA Joins Water Sports Industry Association Annual Summit
• The Summit allows MRAA, WSIA to continue to build collaboration on overlapping government relations priorities By Chad Tokowicz, MRAA Government Relations Manager I recently joined the Water Sports Industry Association (WSIA) for their annual summit in the snow, which took place at the Everline Resort in Olympic Valley, Calif. The summit, which is hosted […]
Lessons Learned at Inaugural SheMoves Conference
MRAA staff recently attended the inaugural SheMoves Conference hosted by Associations North, a regional association for association professionals. Here are a few of the takeaways I encourage everyone to consider as we wrap up Women’s History Month.
Let Data Be Your Pathway to Insights & Predictive Solutions
We have all been there, sitting in a meeting when someone says the word. Everyone around the room instantly thinks: is it DAY-ta or DA-tuh? It doesn’t matter how you say it! Both forms are considered acceptable English pronunciations of the word data. Don’t believe me? Watch this! What DOES matter about data is that […]
Stories Give Service Data Meaning
Dan Heath, a New York Times best-selling author once said, “Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.” The MRAA collected a great deal of data in the survey process for the Service Management Special Report. In a sense, we collected thousands […]