A blog by Dealership Advantage and MRAA When you close your eyes and dream about the future of your dealership, what kind of operation do you imagine running? Is it […]
MRAA Blog
Bolster Your Finance Department to Withstand Disruption & Uncertainty
5 Key Areas to Tighten Up to Help Your F&I Department Find Future Success By Jared Zimlin, Director of Business Development, Elite Recreational Finance We are in a time of […]
MRAA Certification News – September 2022
The MRAA Marine Industry Certified Dealership (MICD) program continues to make new strides within the boating industry. Recently, the Dealership Certification process was enhanced to include a new seven-week Certification […]
New FTC Auto Rule: What Does It Mean for My Business?
In an effort to improve the customer experience and root out deceptive business practices, the Federal Trade Commission proposes sweeping changes to dealership operations across the country. If passed, the […]
Service Menus Update
Service Menus for boat dealers with an update from David Parker, Parker Business Planning.
7 Methods to Help Your Team Maximize Its Use of Time to Improve Profits
• Sharks and Minnows: A child’s game of pursuit reminds your dealership to just keep swimming to avoid time robbers in the name of boosting your profits Do you remember […]
Boating Business: Expectations vs. Reality
Halftime Review of 2022; Dealers’ Second-Half Outlook It’s easy to feel beat up and exhausted, especially when faced with long, hot summer work days with uncontrollable influences putting chinks in […]
Change in the Boating Customer
The Future Does Not fit Into the Containers of the Past To be successful in today’s competitive marketplace, businesses must understand how to market to each generation and what motivates […]
Prepare Your Dealership to Satisfy This New FTC Rule
As you and your team are evaluating what you’ll need to do to adapt to a changing market in the second half of 2022, it’s important to keep in mind […]
Doing More With Less
If you are like most companies in the boating industry, you are currently understaffed and busier than you have been in the last 15 years. Though there are longer term […]