More than merely an inventory and point-of-sale tool, a Dealer Management System (DMS) can assist you with marketing in various strategic and practical ways. Your DMS is the foundation for targeted, efficient, data-driven marketing campaigns. But what steps should you take to make the most use of your DMS? Here are two effective examples of […]
MRAA Blog
The Art of the Phone Call
6 Strategies to Convert Leads Over the Phone
Creating Engaging Digital Media Content for Your Boat Dealership
By Anna Tozzi-Barbay, Boatmart.com, an MRAA Education Champion In the age of digital media, creating engaging digital media content for your dealership across various platforms can greatly increase your reach to potential customers. By ensuring that you are optimizing the benefits of each platform and utilizing the unique features that each offer for business accounts […]
Include Soft Pulls in Digital Retailing
• Why aren’t more dealers and lenders leveraging credit-first soft pulls? By Ken Hill, Managing Director for 700Credit, an MRAA Platinum Partner Shopping for a vehicle comes with all kinds of stressors for a consumer — some of which can affect their relationship with the dealer and lender. The decision to require a shopper to […]
What is Influencer Marketing?
5 Collaborative Campaigns for Boat Dealers By Keona Frasier, Boatmart.com, an MRAA Education Champion Standing out in the competitive boat sales market can be challenging, especially when trying to reach a wide and diverse audience. To break through the noise, many dealerships are turning to influencer marketing—a strategy that uses social media personalities to drive […]
How Boat Dealers Can Optimize Marketing Spend with Evergreen Content
By Keona Frasier, Boatmart, an MRAA Education Champion Marketing requires time and resources, so boat dealers need to maximize their efforts. While some promotions are seasonal or event-driven, others can deliver value year-round with minimal updates. That’s where evergreen marketing comes in. Content that stays relevant over time can continuously attract buyers, keep existing customers […]
MRAA Responds to Boating Industry Tariff Challenges
MRAA partners with marine industry organizations to respond to ongoing boating tariffs. Learn how you can support advocacy efforts ahead of the 2025 American Boating Congress.
From Lead to Loyalty – Designing a Stronger Customer Journey in Marine Retail
By Kim Whitaker, Marine Division Account Manager, Searchshop, an MRAA Platinum Partner Lead generation has gotten more complex and so have today’s buyers. They’re not just looking for a boat, they’re looking for confidence, clarity and a smooth experience from start to finish. In a market that saw a 9% dip in new boat sales […]
Modernizing Marine F&I: How Digital Marketing and Technology Are Driving Profit and Customer Loyalty
By Brenda Cline-Kereakes, CEO of Line\5, an MRAA Platinum Partner The marine retail industry is evolving. Buyers are more informed, more connected and expect seamless experiences at every stage of their journey — from researching a boat online to finalizing their purchase and financing options. As marine dealers work to keep up with these expectations, […]
A Boat Dealer’s Guide to Winning with SEO
Learn the fundamentals of SEO for small businesses and marine dealers. Simple steps to boost your website’s visibility and get found online.
