Sales have slowed and are struggling to recover. Customers seem to be hiding from dealers. Banks appear scared of lending. Inventory is back to normal, or worse even higher. Almost everyone has a trade-in vessel where they owe a lot more than it is worth. As a dealer principal, sales manager, or other leader in […]
MRAA Blog
Boating Event Planning Basics
Holding a successful customer event benefits your business by generating sales leads, creating avenues for soft selling, building community, elevating trust in your brand and boosting customer experience. Boating events on the water are equally important because you get to share the boating lifestyle, share safety and operational tips with owners and create deeper connections […]
Yard Manager = Head Nurse
In an emergency room at the hospital, every second can count on making sure patient care is at the highest level possible. “The surgeon doesn’t roll in his own patient,” said Jordon Schoolmeester, an MRAA Dealer Week Conference and Expo educator. “He doesn’t administer the anesthetics. He doesn’t stage the scalpels forceps or gauze …” […]
Regulatory Alert – FTC Approves Noncompete Ban
• This Alert is a special update regarding the Federal Trade Commission’s rule banning noncompete clauses On Tuesday, April 23, the Federal Trade Commission (FTC) voted 3-2 along party lines to approve its new rule on noncompete agreements. The new rule, which will take effect in 120 days, essentially bans noncompetes for all workers, finding […]
Regulatory Alert – Changed Overtime Rule for Salaried Employees
• This MRAA Alert is a special update regarding the U.S. Department of Labor Final Rule on increased salary requirements for “White Collar Overtime Exemptions” The U.S. Department of Labor on Tuesday, April 23 announced the release of a final rule raising the minimum annual salary threshold for overtime pay eligibility. This primarily applies to […]
What is the MRAA? Let Me Show You
People get fed up repeatedly hearing the same common question: “What do you do?” We have all heard it and asked it ourselves as a conversational icebreaker. We ask it because we want to know what people do for a living (i.e.: What’s your day job?). However, after a Google search, I found dozens of […]
MRAA Sponsors, Attends 2024 International Boating and Water Safety Summit
The MRAA’s government relations team presented at the 2024 International Boating and Water Safety Summit April 8-11, in Albuquerque, N.M.
Onboarding With Purpose
For me, the coming of peak season is like when I have already seen a horror movie. I remember the moments when the bad guy starts the chainsaw or when the monster pounces out of the darkness. It is exhilarating, but I’m ready for what is coming. But my friend hasn’t seen it before, and […]
New Customer Acquisition Package
• MRAA adds a new education course on MRAATraining.com to help its Members improve at gaining customers in a softer market Chances are you or someone on your sales team has used the term “tire kickers” during your sales meetings conversations.The slang term, which carries with it a negative connotation, stems from the automotive market […]
Your Dealership and MRAA: We’re on This Journey Together!
• MRAA is your pathway to success and provides the support you need to get there While writing this blog to help you understand that the Marine Retailers Association of the Americas (MRAA) is passionate about advancing the business of boating, it triggered a mental memory of my cousin and me exploring a small creek. […]