How to dial in the people and processes in every department to help transform your customers’ experience.
MRAA Blog
MRAA Advocates for Marine Retailers in Minnesota Boat Wrap Stewardship Program
The Marine Retailers Association of the Americas (MRAA) has provided feedback on the proposed Minnesota Boat Wrap Stewardship Plan, aiming to ensure that the program minimizes the financial and operational impact on marine retailers across the state. In a comment letter submitted to the Minnesota Pollution Control Agency (MPCA) and the Commercial and Industrial Flexible […]
Dealer Week 2025 Surpasses 100 Exhibitors Milestone, Signaling Strong Industry Momentum
Dealer Week 2025 Hits Early Milestone with 100+ Exhibitors, Featuring Top Boat Manufacturers and Industry Innovators.
Introducing MRAA’s Online Boat Marketplace Comparison Tool: More Listings. Less Guesswork.
Explore MRAA’s new Online Boat Marketplace Comparison Tool – your dealer-first guide to choosing the right listing platform for your business.
How to Use a DMS to Market Your Services & Inventory
More than merely an inventory and point-of-sale tool, a Dealer Management System (DMS) can assist you with marketing in various strategic and practical ways. Your DMS is the foundation for targeted, efficient, data-driven marketing campaigns. But what steps should you take to make the most use of your DMS? Here are two effective examples of […]
The Art of the Phone Call
6 Strategies to Convert Leads Over the Phone
Creating Engaging Digital Media Content for Your Boat Dealership
By Anna Tozzi-Barbay, Boatmart.com, an MRAA Education Champion In the age of digital media, creating engaging digital media content for your dealership across various platforms can greatly increase your reach to potential customers. By ensuring that you are optimizing the benefits of each platform and utilizing the unique features that each offer for business accounts […]
Include Soft Pulls in Digital Retailing
• Why aren’t more dealers and lenders leveraging credit-first soft pulls? By Ken Hill, Managing Director for 700Credit, an MRAA Platinum Partner Shopping for a vehicle comes with all kinds of stressors for a consumer — some of which can affect their relationship with the dealer and lender. The decision to require a shopper to […]
What is Influencer Marketing?
5 Collaborative Campaigns for Boat Dealers By Keona Frasier, Boatmart.com, an MRAA Education Champion Standing out in the competitive boat sales market can be challenging, especially when trying to reach a wide and diverse audience. To break through the noise, many dealerships are turning to influencer marketing—a strategy that uses social media personalities to drive […]
How Boat Dealers Can Optimize Marketing Spend with Evergreen Content
By Keona Frasier, Boatmart, an MRAA Education Champion Marketing requires time and resources, so boat dealers need to maximize their efforts. While some promotions are seasonal or event-driven, others can deliver value year-round with minimal updates. That’s where evergreen marketing comes in. Content that stays relevant over time can continuously attract buyers, keep existing customers […]
