• Program Overview & Why it Exists • Q&A with Sarah Bonvallet of Wrap Recycle Right Program & Denise Diorio McVeigh, EPR Services and Stakeholder Engagement Manager at Reverse Logistics Group Editor’s note: This is Part 1 of a three-part Q&A with leaders of the Wrap Recycle Right program. We
• Practical Insights From Auction Networks, Brokerage & Consignment Partners & OEM Program Reps By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner Pre-owned boats are far more than a backup plan when new inventory is tight. They represent a valuable margin opportunity, a source of showroom traffic
An In-Depth Discussion About Heritage and Creating a Meaningful Event with Marine Industry Leader Krissy Wiborg This year, Bob Hewes Boats, a fourth-generation, family-owned dealership located in North Miami, marked a rare milestone: 100 years in business. That kind of longevity doesn’t happen by accident. Consistency, adaptability and building lasting
By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner For many marine dealers, used boats have traditionally been treated as opportunistic inventory – boats that arrive through trade-ins or brokerage agreements and are sold alongside new inventory. But today’s market is changing that equation. Economic
You don’t just call up a pizza joint and ask, “Can you help me order a pizza?” That might be fun to try one time to capture their response, but it’s better to have some details ready about your favorite order. Having been trained on pizza ingredients, pizza making and
By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner The marine industry has always required balance between optimism and discipline, growth and cash flow, new and used inventory. But in today’s environment of margin pressure, fluctuating demand, and rising carrying costs, inventory strategy has become
• Use AIMIE Like an In-House MRAA Teammate, Not Just a Search Engine: Share Context, Goal(s) and Audience In all honestly, I’m writing this to help our MRAA Members find greater success when using AIMIE our AI-powered Chatbot. Currently, members ask AIMIE basic questions that lack the proper depth. I’m
The marine industry must rethink its outdated pricing system as transparency becomes a consumer expectation.
A dealer reached out recently because they needed a job description for a marina manager at a waterfront location. They didn’t have the job description, and they also didn’t have the time to build one from scratch. Because AIMIE, our AI for Marine Industry Education by Betty Bot, already knows
By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and picture themselves on the water. Yet while the excitement on
