Stories Give Service Data Meaning

Dan Heath, a New York Times best-selling author once said, “Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.” The MRAA collected a great deal of data in the survey process for the Service Management Special Report. In a sense, we collected thousands […]

Dealer Week 2023 Education Now Available on

Fifteen world-class educational courses from MRAA’s 2023 Dealer Week Conference and Expo are now available on MRAA Gold and Silver Members have immediate viewing access. The topics include best practices for selling value and experience; turning boat inventory faster; fixing poor communications; and more. Dealer Week 2023 includes tactics and expert-driven advice in three […]

Right Whale Vessel Speed Rule Update

• NOAA hosts technology workshop while advancing Right Whale Vessel Speed rule to final stages • Mike Sayre, Director of Government Relations, MRAA, joins recreational marine and fishing industry advocates; makes case for technology-based solutions The National Oceanographic and Atmospheric Administration (NOAA) recently held a Vessel Strike Risk Reduction Technology Workshop in an effort to […]

Wave Makers!

 “Just as ripples spread out when a single pebble is dropped into water, the action of individuals can have far-reaching effects.” – the Dalai Llama For me, the iconic and cultural image of Rosie the Riveter surfaces when thinking about strong, courageous women. While World War II was before my time, I remember first learning […]

Building a Legacy With Royal Effort!

• Great Dealership to Work For Spotlight: How a Certified Dealership in Regal & Nautique of Orlando is Making Quite a Wake in the Florida Boating Scene Winning is often viewed as the definition of success by many. From sports to business, where you find winners, you regularly find strong leadership, purpose-driven tactics and people […]

Revisiting Selling Basics

It’s evident through dealership conversation and feedback that many sales teams could use a refresher course on sales tactics. Many dealers have mentioned the need for training or revisiting selling basics and strategies to help their sales teams chip off the rust and add polish so they can become more effective and achieve better results. […]

Dealership Tactics to Improve Close Ratios

Aimie, MRAA’s AI for Marine Industry Education reports that the common benchmark for close ratio in the retail industry is roughly 20-25%. That compares with a recent report from HubSpot regarding the average close rate of 20% across numerous industries. Put simply, for 100 qualified leads or prospects your sales team would need to close […]