If you are like most companies in the boating industry, you are currently understaffed and busier than you have been in the last 15 years. Though there are longer term […]
MRAA Blog
How to Increase Customer Engagement by Improving Your Website
Shopping online has become common practice for consumers. With 79 percent of smartphone users making a purchase online within the last 6 months, it’s important for dealers selling high-consideration products […]
Improving the Customer Experience through Employee Satisfaction
By Bob McCann, Lead Certification Consultant, MRAA Customer satisfaction in our industry is defined as a measure of how a boat builder’s product and a dealer’s service perform compared to […]
Improve Customer Experience with This Consumer Financing Strategy
When we can effectively answer a question in the mind of a prospective boat buyer, we build a layer of trust that boosts the customer’s experience — AND we take […]
Boaters Beware: E15 At Pumps Through Boating Season
This boating season it is going to be imperative to pay attention at the pump, as a new emergency rule will allow E15, a harmful fuel for boat engines, to […]
How to Support Remote Employees
4 Tips to help employers support their remote workforce An MRAA guest blog by Dealership Advantage, MRAA Education Champions Today, working remotely is more common than ever, which means supporting […]
Get Used to Pre-Owned Boats
In each monthly Pulse Report survey sent to dealers, one question we ask is, “What’s working?” We also ask the flip side, “What’s not working?” This month, with the MRAA’s […]
11 Best Practices to Guide You to More Success in the Pre-Owned Boat Market
The word on the street is that expert advice has taken a hit lately, as certain parts of society seek out advice online in the form of YouTube videos, online […]
5 Tips to Get More Pre-Owned Boats Approved
Insights to Help You Identify and Avoid Any Traps Along the Way By Jared Zimlin, Director of Business Development, Elite Recreational Finance In the new norm we are currently in, […]
2021 Compensation Data is Almost Here!
In November, 2021 MRAA launched the Marine Industry Compensation Study. It was conducted for the first time in 2017 and came as a response to an industry-driven desire to identify […]