How Longshore Boats uncovered $330,000 in hidden revenue by improving service department efficiency, tightening processes, and eliminating small workflow gaps.
Improving your customer’s long-term ownership journey By Erick Jauregui, Fixed Operations Training Manager at EasyCare, an MRAA Education Champion Published by MRAA as part of its partner-contributed education series for marine retailers. This partner-contributed article explores how boat dealers can create a more connected customer experience from sales through service.
Webinar takeaways from IDS Marine, an MRAA Education Champion Published by MRAA as part of its partner-contributed education series for marine retailers. This partner-contributed webinar recap explores why service visibility matters to marine dealership performance. It explains how repair event cycle time, warranty delays, parts availability and technician productivity can
A recent dealer‑focused webinar shared Ipsos research on tomorrow’s boat buyers and how evolving consumer expectations are shaping marine retail.
Your repair event cycle time (RECT) rarely stretches because of one major delay. More commonly, it expands when smaller issues build across the service process. These often arise in the form of incomplete information, stalled approvals and unclear handoffs. They add time before anyone realizes where progress slowed. For your
Dealer Week 2026 is gaining significant industry momentum, as a growing roster of exhibitors aligns to support boat dealers with education, technology and business solutions.
By Chris Dominis, Manager of Customer Success & Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner This time of year, your service department can quickly become one of the busiest areas of your dealership. If your team is working overtime managing maintenance, dewinterization and repair appointments, it can be hard
By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner For marine dealerships spring brings one of the most intense operational periods of the year. As temperatures rise, boat owners rush to prepare for the season, scheduling maintenance, addressing winter damage and resolving any lingering mechanical
By Michele Howard, Pin-Up Marketing, an MRAA Platinum Partner Every service manager knows the feeling of the first 70-degree day. The phones start ringing simultaneously, the lot fills up overnight and suddenly, your Repair Event Cycle Time (RECT) begins to climb. The “Spring Rush” is a tradition in the marine
By Erick Jauregui, Fixed Operations Training Manager at EasyCare, an MRAA Education Champion Efficiency and cycle time play a major role in handling spring service load. When your dealership’s technicians have the right information, confirmed parts and fewer interruptions, repairs move faster and your shop(s) stay on schedule. A streamlined
