ANCHORING: The 9 Leadership Disciplines That Redefine Dealership Success provides a roadmap for navigating the changing realities of marine retail.
How Strong Customer Communication Helps Protect Margins By Ryan Kloppe, Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner As part of the MRAA’s partner‑contributed education series, this article explores how dealers can protect margins by using CRM
Monthly Dashboard Helps Boating Industry Track Early Consumer Awareness, Interest and Engagement Boat dealerships need to understand how consumer interest in recreational boating is growing and how well Discover Boating is performing in its role. Discover Boating, powered by the
By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner As part of the MRAA’s partner contributed education series, this article guides boat dealers to use positioning, value messaging and customer experience to protect margins without resorting to discounting. Every
Stop Selling Payments, Start Protecting Margin By Shane Seys, Business Development Executive & Trainer, EasyCare, an MRAA Education Champion As part of the MRAA’s partner‑contributed education series, this article examines how leading with monthly payment discussions may impact dealership profitability.
A timely first-weekend follow-up helps dealers answer questions, coordinate next steps and support a more confident new boat owner.
By Chad Tokowicz, MRAA Government Relations Manager In early April, leaders from across the recreational fishing industry gathered in Washington, D.C. for the inaugural American Sportfishing Association (ASA) Keep America Fishing Fly-In. The event, a coordinated advocacy effort, was designed
Line\5 COO Brenda Cline-Kereakes: Insights on Elevating Profitability, Customer Experience and Retention Shrunken margins hit harder when placed alongside your other pain points. New boat buyers arrive with greater expectations. Affordability concerns and borrowing constraints only add to those headwinds.
A quick look at ABC 2026, where first-time leaders saw how MRAA stands up for Dealerships on Capitol Hill to shape national policy and strengthen the future of boating.
New boat owners who don’t feel supported in year one of their ownership journey may not stick around. Many dealers have experienced this very thing. A buyer who was excited at the purchase and delivery phase, but then never received
Why Early Ownership Guidance Shapes Loyalty, Confidence and Lifetime Engagement By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner As part of the MRAA’s partner‑contributed education series, this article addresses a common dealership challenge: how to
By Michele Howard, Pin-Up Marketing, an MRAA Platinum Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article discusses tactics that marine dealerships can use and implement to ensure they deliver an excellent first-season
