Category: Blog

winterization and storage
Advocacy

Understanding Minnesota’s Wrap Recycle Right Program

• Program Overview & Why it Exists • Q&A with Sarah Bonvallet of Wrap Recycle Right Program & Denise Diorio McVeigh, EPR Services and Stakeholder Engagement Manager at Reverse Logistics Group Editor’s note: This is Part 1 of a three-part Q&A with leaders of the Wrap Recycle Right program. We

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Inventory Strategy and used boats
Blog

Inventory Strategy — The Pre-Owned Boat Advantage

• Practical Insights From Auction Networks, Brokerage & Consignment Partners & OEM Program Reps By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner Pre-owned boats are far more than a backup plan when new inventory is tight. They represent a valuable margin opportunity, a source of showroom traffic

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AIMIE
Blog

Why Better Questions Get Better Answers from AIMIE

• Use AIMIE Like an In-House MRAA Teammate, Not Just a Search Engine: Share Context, Goal(s) and Audience In all honestly, I’m writing this to help our MRAA Members find greater success when using AIMIE our AI-powered Chatbot. Currently, members ask AIMIE basic questions that lack the proper depth. I’m

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