By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner The lights have dimmed on the convention center floor; the carpets are rolled up and your team is finally catching their breath. For many marine dealers, the post-boat show period is a mix of exhaustion and excitement. You have
Discover Boating, powered by NMMA and MRAA, is driving strong earned media coverage for winter boat shows that reinforces retail boating’s value at the local market level. Recent coverage positions boat shows as the most practical way for consumers to explore boating. Moreover, boat shows are a hands‑on, in-person and
• How to Get the Most From a CRM By Tristian Penick, Account Executive at Lightspeed DMS, an MRAA Strategic Partner For marine dealerships across the U.S. and Canada, competition for customers is nothing new — but the way those customers shop has transformed. Today’s buyers research boat models online, compare
• Why Offseason Cash Flow Matters for Marine Retailers By Brenda Cline-Kereakes, Chief Operating Officer at Line\5, an MRAA Platinum Partner For many marine retailers, seasonality is a familiar rhythm. Spring and summer bring showroom traffic, strong unit sales and packed service schedules. Then the calendar turns, temperatures drop and consumer
• Using AI-Powered Lead Management Tools Proactively to Help You Own Your Digital Storefront & Generate Deliveries for Spring By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner If 100 people walked into your showroom and left, would you just let them leave?January in the marine industry is
• House Natural Resources, Subcommittee on Water, Wildlife, and Fisheries Hearing: Hunting and Fishing Access in the Great American Outdoors By MRAA and NMMA On January 13, the House Natural Resources Subcommittee on Water, Wildlife, and Fisheries held a hearing titled “Hunting and Fishing Access in the Great American Outdoors”
By Russell Baqir, SVP – Business Development, Northpoint Commercial Finance, an MRAA Strategic Partner In today’s dealership environment, dealership cash flow and profitability is more critical than ever. Your annual financial statements tell the story of your business’s health. In our floorplan or lending world, we obtain financials annually that
By Chad Tokowicz, Government Relations Manager, Marine Retailers Association of the Americas (MRAA) If there was one clear takeaway from state level advocacy battles in 2025, it’s this: recreational boats remain an attractive revenue target for lawmakers. Across the country, legislators introduced proposals to increase sales taxes, impose new “luxury”
• How a Dealer Management System Makes the Difference By Ryan Kloppe – Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner In the marine industry, cash flow is the financial lifeblood of your dealership. It’s what keeps the lights on, the service bays spinning and your team
• Implementable Goals for Your Dealership to Get Your Cash Flowing with Force By Bernie DeGraw, MRAA Senior Education Developer Isn’t it amazing how obstacles rarely stop water? Water finds a way, around, over, sometimes under and sometimes right straight through. Obstacles usually don’t stop water. Flatness — a plateau
