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The Unconventional Hire That Became a Dealership Leader
Kendra Naile Didn’t Get the Job She Applied for and That Changed Everything
June 16, 2026
Kendra Naile Didn’t Get the Job She Applied for and That Changed Everything
ANCHORING: The 9 Leadership Disciplines That Redefine Dealership Success provides a roadmap for navigating the changing realities of marine retail.
How Strong Customer Communication Helps Protect Margins By Ryan Kloppe, Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner As part of the MRAA’s partner‑contributed education series, this article explores how dealers can protect margins by using CRM and email marketing to maintain customer engagement and reinforce value
By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner As part of the MRAA’s partner contributed education series, this article guides boat dealers to use positioning, value messaging and customer experience to protect margins without resorting to discounting. Every marine dealer knows the feeling. A prospect walks onto the
New MRAA Partner Expands Dealer Education Efforts Within Digital Marketing MINNEAPOLIS (June 8, 2026) — The Marine Retailers Association of the Americas (MRAA) announced today that DealersChoice Solutions by Mannix Marketing has increased its commitment to the association, upgrading to MRAA’s Education Champion level of Partnership. As an MRAA Education
Boat Manufacturer to Exhibit at Dealer Week 2026
Stop Selling Payments, Start Protecting Margin By Shane Seys, Business Development Executive & Trainer, EasyCare, an MRAA Education Champion As part of the MRAA’s partner‑contributed education series, this article examines how leading with monthly payment discussions may impact dealership profitability. It outlines how a value-first sales approach can help dealers
MRAA Weighs in on Right Whale Vessel Strike Avoidance Rule WASHINGTON (May 22, 2026) – The Marine Retailers Association of the Americas (MRAA) advocacy team joined a roundtable hosted by the United States Small Business Administration Office of Advocacy to discuss the 2008 Vessel Strike Avoidance Rule. They provided input
Line\5 COO Brenda Cline-Kereakes: Insights on Elevating Profitability, Customer Experience and Retention Shrunken margins hit harder when placed alongside your other pain points. New boat buyers arrive with greater expectations. Affordability concerns and borrowing constraints only add to those headwinds. We get it. Managing your revenue streams is vital for
Why Early Ownership Guidance Shapes Loyalty, Confidence and Lifetime Engagement By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner As part of the MRAA’s partner‑contributed education series, this article addresses a common dealership challenge: how to stay meaningfully connected with new customers after delivery through guidance,