Your repair event cycle time (RECT) rarely stretches because of one major delay. More commonly, it expands when smaller issues build across the service process. These often arise in the form of incomplete information, stalled approvals and unclear handoffs. They add time before anyone realizes where progress slowed. For your service leaders, that lack of […]
Author: MRAA
Sea-Legs Joins MRAA as New Platinum Partner
• Dealer Week 2025 Exhibitor to Help Fuel Dealer Success MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announced that Sea-Legs, the Minnesota-based manufacturer of the original “pontoon lift that goes where you go,” joined the association as a Platinum Partner and was a Dealer Week 2025 Exhibitor. Sea-Legs provides an innovative, self-contained […]
Alera Marine Commits to MRAA Platinum Partnership
• New Boat Builder Strengthens Commitment to Dealer Support and Industry Growth; Exhibited at Dealer Week 2025 MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces that Alera Marine, a new pontoon boat manufacturer, joined the association late last year and participated as a new exhibitor at Dealer Week 2025 in Tampa, Florida. The […]
Dealer Week 2026 Sets New Benchmarks with Record-Breaking Exhibitor Commitment
Dealer Week 2026 is gaining significant industry momentum, as a growing roster of exhibitors aligns to support boat dealers with education, technology and business solutions.
Tax Relief Delivered to South Carolina Recreational Boaters
Gov. McMaster signs H.3858 into law after a years-long effort amongst several organizations across the recreational boating industry.
MRAA Joins Congressional Boating Caucus Briefing on Federal Boating Access Policy
MRAA participated in a bipartisan Capitol Hill briefing focused on federal boating access policy and the infrastructure investments that support public access to U.S. waterways.
Outdoor Recreation Industry Remains an Economic Powerhouse
Recreational Boating Top Performing Sector WASHINGTON, D.C. — The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) today released new annual economic data highlighting the continued strength and significant economic impact of outdoor recreation in 2024. According to the new BEA Outdoor Recreation Economic Statistics, nominal gross output for outdoor recreation totaled $1.3 trillion […]
11 New Standard Partners Join MRAA
MINNEAPOLIS, March 10, 2026 — The Marine Retailers Association of the Americas (MRAA) announced that 11 companies made a commitment to the association as Standard Partners through the end of January. The addition of these companies expands the network of organizations that support the marine industry and the retailers who serve boaters. MRAA’s Partner Membership […]
Leaders Prepare for Inaugural MRAA Industry Summit, April 6–8, 2026
The Marine Retailers Association of the Americas (MRAA) will convene top marine industry leaders for the inaugural MRAA Industry Summit, taking place April 6–8, 2026, in Coeur d’Alene, Idaho.
Marine Connection Earns Inaugural Dealership Experiential Marketing Honor
• MRAA Certified Dealer Wins 2 Neptune Awards MINNEAPOLIS (Feb. 24, 2026) — MRAA Certified Dealer Marine Connection is the inaugural recipient of the Dealership Experiential Marketing Award for its launch of Aiata Boats into the North American market at the Fort Lauderdale International Boat Show. The dealership also earned the 2026 Neptune Award for […]