Stop Selling Payments, Start Protecting Margin By Shane Seys, Business Development Executive & Trainer, EasyCare, an MRAA Education Champion As part of the MRAA’s partner‑contributed education series, this article examines how leading with monthly payment discussions may impact dealership profitability. It outlines how a value-first sales approach can help dealers
MRAA Weighs in on Right Whale Vessel Strike Avoidance Rule WASHINGTON (May 22, 2026) – The Marine Retailers Association of the Americas (MRAA) advocacy team joined a roundtable hosted by the United States Small Business Administration Office of Advocacy to discuss the 2008 Vessel Strike Avoidance Rule. They provided input
Line\5 COO Brenda Cline-Kereakes: Insights on Elevating Profitability, Customer Experience and Retention Shrunken margins hit harder when placed alongside your other pain points. New boat buyers arrive with greater expectations. Affordability concerns and borrowing constraints only add to those headwinds. We get it. Managing your revenue streams is vital for
Why Early Ownership Guidance Shapes Loyalty, Confidence and Lifetime Engagement By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner As part of the MRAA’s partner‑contributed education series, this article addresses a common dealership challenge: how to stay meaningfully connected with new customers after delivery through guidance,
By Michele Howard, Pin-Up Marketing, an MRAA Platinum Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article discusses tactics that marine dealerships can use and implement to ensure they deliver an excellent first-season boat ownership experience for new customers. Buying a boat is
PONTE VEDRA BEACH, Fla. (May 14, 2026) — EasyCare, a leading provider of F&I protection products, is proud to announce an expansion of their Education Champion Partnership with the Marine Retailers Association of the Americas (MRAA) with the launch of an education-focused co-op program designed to invest in the growth
By Ryan Kloppe, Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article explores how operational confidence can help marine dealers improve visibility, communication and consistency during peak boating season. As the marine
Improving your customer’s long-term ownership journey By Erick Jauregui, Fixed Operations Training Manager at EasyCare, an MRAA Education Champion Published by MRAA as part of its partner-contributed education series for marine retailers. This partner-contributed article explores how boat dealers can create a more connected customer experience from sales through service.
Webinar takeaways from IDS Marine, an MRAA Education Champion Published by MRAA as part of its partner-contributed education series for marine retailers. This partner-contributed webinar recap explores why service visibility matters to marine dealership performance. It explains how repair event cycle time, warranty delays, parts availability and technician productivity can
A recent dealer‑focused webinar shared Ipsos research on tomorrow’s boat buyers and how evolving consumer expectations are shaping marine retail.
