In partnership with Progressive®, Discover Boating launched a new PWC safety video and landing page that covers essential personal watercraft safety tips for riders of all experience levels.
Learn how website architecture, speed and user experience help marine dealers generate more qualified leads.
Gain five practical steps that will help your boat dealership manage aging inventory and streamline your model year shift.
As part of the MRAA’s partner contributed education series, this article offers a practical guide to financing aged inventory, protecting margins and turning older units into revenue.
Carly Poole has recently joined the the Marine Retailers Association of the Americas (MRAA) as an Education & Dealer Enablement Consultant.
Running a dealership means balancing operations, inventory, customer service and profitability. Discover Boating’s creator campaign helps fill the gap by sharing authentic boating experiences that inspire consumers, promote safe boating practices and reinforce the lifestyle dealers sell every day. The campaign also serves as a reminder that dealers can amplify their own customer stories to create deeper connections with current and future boaters.
June’s Health Score Index shows strong participation, awareness and consumer engagement trends despite a lower overall score, helping dealers better understand how future boating demand is developing.
Marine dealers can help prevent boating restrictions through education. See how Buckeye Sports Center protected access at Lake Mohawk by leading with on-water training and community engagement.
MRAA’s Dealer Week Conference and Expo will be held Dec. 6-9 in Tampa, Florida. It will feature industry-leading education centered on “The New Fundamentals.” Marine retailers who register can save with the Early Bird rate.
Peak boating season brings opportunity—and pressure. With limited staff and rising demand, marine service departments often face inefficiencies that lead to technician burnout. This article outlines practical, scalable ways dealerships can improve workflows, reduce friction, and protect team productivity during the busiest months of the year.
