Nearly All Are Set to Exhibit at Dealer Week 2026, Sharing Unique Expertise and Solutions With Attending Boat Retailers

MINNEAPOLIS, Oct. 23, 2026 — The Marine Retailers Association of the Americas (MRAA) announces the addition of 40 Standard Partners over the last 9 months. The addition of more than three dozen companies expands the network of companies committed to supporting marine retailers and strengthening the boating industry.

The new Standard Partners bring expertise, products and services that support nearly every area of marine retail, including artificial intelligence, dealership technology, marketing, finance, insurance, consulting, manufacturing and accessories. Many will also exhibit at Dealer Week 2026 in Tampa, where their experience and solutions complement the event’s educational focus on The New Fundamentals. At the conference, dealers will make new connections and explore resources for their businesses.

MRAA’s Partner Membership Program provides companies across the boating ecosystem with opportunities to connect with marine retailers, support dealership success and contribute to the long-term strength of the industry. Standard Partners participate in MRAA initiatives, benefit from industry insights and contribute to dealer-focused solutions throughout the year.

New Standard MRAA Partners

• Off The Hook Yachts: A vertically integrated marine marketplace using technology and a national acquisition network across boat brokerage, wholesale, auctions and financing.
• Pro-Guide Batteries: Provides batteries and chargers for marine applications, backed by 46 years of experience in battery and charger distribution.
• Launch Protection: Offers monthly mechanical and electrical coverage for new and used boats while providing dealerships with an additional F&I opportunity.
• Yacht Logic Apps: Develops technology solutions for the marine market with a customer-first approach to product and service design.
• U.S. Home and Auto: A national insurance provider offering coverage for boats, yachts, sailboats and other watercraft.
• Ilmor Marine: Provides marine propulsion systems for the recreational boating market.
• SeaLift: Offers SeaStep, an electrically or manually actuated system designed to make entering and exiting the water easier from a variety of boats.
• Airhead Sports Group: Provides watersports products designed to help families enjoy more time on the water and outdoors.
• Baker Tilly: An advisory, tax and assurance firm providing customized business solutions designed to generate and sustain growth.
• Seakeeper: Develops marine motion-control technology, including gyrostabilizers and Seakeeper Ride Vessel Attitude Control System.
• Moto Marine Digital: Builds marine dealership websites that integrate with DMS inventory while focusing on search visibility, speed, lead generation and performance measurement.
• Boat Fix: Combines GPS tracking and monitoring with 24/7 alarm monitoring, mechanical assistance and towing dispatch for boat owners and dealerships.
• InventoryFlow: Helps marine dealerships establish e-commerce operations by connecting inventory with online marketplaces, dealer websites, DMS platforms, OEMs and distributors.
• Floating Flame: Produces a fire pit specifically designed for use on boats.
• Boatsonly: Operates an online marketplace where shoppers can browse boats for sale, connect directly with dealers and participate in a boating community.
• DLRdmv: Provides electronic software designed to simplify vehicle title and registration transactions across all 50 states and Washington, D.C.
• Storable Marine: Provides an integrated platform for marinas and on-water businesses encompassing management software, listings, websites, CRM tools, insurance and payments.
• Whitestone Partners: Helps marine dealerships implement prepaid maintenance programs designed to generate F&I and service opportunities while strengthening customer retention.
• Dealer Activation: Helps dealerships implement technology through structured training and accountability, including its 60-Day AI Ignition program.
• Drivian Consulting Group: Provides C-suite-level expertise across dealership financial oversight, operational systems and team execution.
• WakeWorks: Provides dealership software designed to surface real-time information about dealership operations.
• EZ Loader Boat Trailers: Manufactures recreational boat trailers for a range of boats, budgets and boating environments.
• Rec Intelligence: Provides AI agents, websites, marketing tools, inventory analysis and custom AI software solutions for dealerships.
• Shepherd Insurance: Provides insurance and risk-management solutions, including coverage tailored to marinas and lake businesses.
• SideShift: Develops bow and stern thruster systems designed to make docking easier across a range of boat types.
• Quarken Boats: Creates Finnish-built boats combining Nordic design, modular solutions and functionality for life on the water.
• Urable: Provides business-management software combining CRM, bookings, quotes and invoices, inventory and employee management.
• West Marine Pro: Serves marinas, boatyards, dealers, charter operators and other marine businesses with marine parts and supplies, product knowledge and account support.
• Phoenix Rising AI: Provides AI-powered tools supporting functions such as lead generation, communications, customer and dealer support, warranties and CRM.
• Tag My Toy: Supplies boat registration numbers to dealers and offers custom logos designed to complement OEM boat branding.
• SaGo Dealer Services: A nationwide finance brokerage providing consumer and commercial marine loans through a network of lending programs.
• MOTOTV: Provides customizable digital signage for marine, action and powersports dealerships featuring product content, dealership branding, events and products.
• QMI Group: Supplies recreational marine components, including steering wheels, dash panels, glove boxes, grab handles, cup holders, hull logos and custom plastic components.
• ForeStar: Supplies seating and table pedestals for marine and RV OEM manufacturers.
• Tecnografic: Manufactures OEM and custom recreational marine components including dashboards, helm and switch panels, trim components and logos.
• Vision Marine Technologies: Combines electric propulsion technology, integrated marine platforms and the retail and service footprint of Nautical Ventures.
• NauticStar: Builds recreational boats designed for family outings, fishing and cruising with an emphasis on performance, comfort and versatility.
• X Shore: Develops electric boats that combine electric propulsion, contemporary design and an emphasis on reducing environmental impact.
• Desner Boats: Builds RIBS for applications ranging from recreational use and yacht tenders to commercial and professional operations.

“Today’s dealers are challenged to run their businesses with a different approach, while adapting to new technology, changing customer expectations and operational demands,” said Nichole Wishart, MRAA Account Executive. “This large group of partners bring experience and solutions across many of those areas, strengthening the conversations that will happen at Dealer Week. As exhibitors, they will help deliver actionable insights and innovative solutions our dealer attendees can apply within their operations.”

MRAA dealer members are encouraged to connect with participating Standard Partners at Dealer Week 2026 and explore the complete list of companies that support MRAA across its five partnership levels.

About Dealer Week

For more than 50 years, the Marine Retailers Association of the Americas has delivered world-class education to marine dealers, retailers and service operations that power the boating industry. Dealer Week exists to engage, energize and empower the dealer community. MRAA envisions a brighter future for marine retail, and Dealer Week is a key part of bringing that vision to life. Learn more at dealerweek.com.

About the Marine Retailers Association of the Americas (MRAA)

The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive and help drive a stronger, more sustainable marine industry. Learn more at MRAA.com.