New MRAA Partner Expands Dealer Education Efforts Within Digital Marketing
MINNEAPOLIS (June 8, 2026) — The Marine Retailers Association of the Americas (MRAA) announced today that DealersChoice Solutions by Mannix Marketing has increased its commitment to the association, upgrading to MRAA’s Education Champion level of Partnership.
As an MRAA Education Champion, DealersChoice Solutions will contribute educational resources and insights focused on digital marketing strategy, website performance, lead management and data-driven decision-making to help dealers adapt to changing market conditions.
MRAA Partner Overview
DealersChoice Solutions, based in New York State, delivers custom, SEO‑friendly websites and digital marketing services designed specifically for boat dealerships. The company focuses on helping dealers improve online visibility, automate inventory and lead management and streamline workflows that support sales and operations.
“With deep industry knowledge, our experienced team understands the modern challenges of marine and dealership marketing,” said Sara Mannix, Founder and CEO of Mannix Marketing. “Driven by a commitment to help dealers strengthen and simplify their online presence, DealersChoice Solutions focuses on practical digital strategies that support business growth. The role as an MRAA Education Champion allows us to continue our dedication to enabling dealer performance, which aligns with the MRAA’s mission to Fuel Dealer Success.”
DealersChoice Solutions brings nearly three decades of digital marketing experience and more than 20 years of marine and marina marketing expertise to the industry. Moreover, the company works with boat dealers as well as powersports, RV and auto dealers. It offers platforms that support single rooftops and multi‑location dealer groups with shared back-end systems and brand-specific customization.
DealersChoice Solutions’ services include custom website development designed around how boat buyers shop, targeted SEO and paid media strategies, workflow automation and actionable analytics that help dealers track performance and return on investment. With a U.S.-based team of 26 full-time employees, DealersChoice Solutions emphasizes long-term partnerships and practical solutions tailored to the marine retail environment.
“As dealers face increasing pressure to operate efficiently while reaching today’s online buyer, education around digital strategy and operational integration has become essential,” said Liz Keener, MRAA Senior Director of Partnerships. “Partners like DealersChoice Solutions bring real-world experience that helps dealers better understand how technology and marketing can support their business goals.”
MRAA Education Champions
DealersChoice joins a family of dedicated Education Champions, including:
- EasyCare
- Elite Recreational Finance
- Global Marine Insurance Agency
- Huntington Distribution Finance
- IDS Marine
- My Financing USA
- National Marine Distributors Association
- Vantage Resource Group
Learn more about partnering with the MRAA and the role MRAA Education Champions play in strengthen the MRAA and the dealer body.
About DealersChoice Solutions
DealersChoice Solutions, powered by Mannix Marketing, provides custom website development and digital marketing services that drive leads and sales for marinas, boat dealers, hospitality businesses, and powersports companies. Our company draws on nearly 30 years of digital marketing experience and more than two decades of marine industry expertise to help dealers increase visibility, simplify operations, and generate qualified leads. Contact 518-608-3078; www.dealerschoicesolutions.com.
About the Marine Retailers Association of the Americas (MRAA)
The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive, and help drive a stronger more sustainable marine industry. Learn more at MRAA.com.
