MINNEAPOLIS (April 24, 2026) — The Marine Retailers Association of the Americas (MRAA) announces that Varatti has advanced to the MRAA Boat Brand Partner level, reflecting the manufacturer’s continued investment in strengthening its dealer network and supporting the long term success of marine retailers.
Varatti, part of FLOE International, operates out of a large manufacturing facility in Cambridge, Minn., where the company designs and builds performance boats with a focus on innovation, quality and dealer support. As a growing manufacturer in the watersports segment, Varatti’s advancement to the Boat Brand Partner level marks an expanded commitment to engaging with MRAA programs and resources designed to support dealer development.
Supporting Dealer Development and Long‑Term Growth
“MRAA gives our dealers the training, certification programs, and benchmarking data they need to run sharper businesses,” said Todd Gaughan, President of FLOE International. “Stepping up to the Boat Brand Partner level is our way of investing in the people who put our boats in customers’ hands and making sure they have every advantage at the dealership level.”
Varatti’s relationship with MRAA has evolved steadily over the past several years. The company joined the association as a Partner Member in 2023 and later advanced to the Platinum Partner level, participating in MRAA initiatives aimed at dealer engagement and professional development. The move to Boat Brand Partner represents the next step in that ongoing relationship.
“As a relatively newer brand in this market, Varatti has already shown deep commitment to its dealer network through support of the MRAA,” said Liz Keener, Senior Director of Partnerships. “Now, with the upgrade to the MRAA Boat Brand Partnership, Varatti has a greater opportunity to fuel the success of their dealer network.”
Continued Involvement in Dealer Week and MRAA Programs
As part of its continued involvement, Varatti will again support MRAA’s Dealer Week Conference and Expo as a 2026 exhibitor, reinforcing its engagement with marine retailers and industry partners.
The MRAA Boat Brand Partner Program provides boat manufacturers with turnkey access to Dealer Week and MRAA’s dealer development tools, education and resources. Launched to help manufacturers build stronger dealer networks, the program is designed to create alignment between manufacturers and retailers around professional development, operational improvement and long term industry health.
About Varatti
Varatti operates out of a 150,000 square foot facility employing passionate boat builders proud of its Minnesota roots with boating in its DNA. The company’s focus on innovation and craftsmanship is driven by a commitment to delivering a more enjoyable and rewarding on water experience. For more information, visit Varatti’s website here.
About the Marine Retailers Association of the Americas (MRAA)
The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive, and help drive a stronger more sustainable marine industry.
