GLOW-Themed Gathering, Powered by KICKER Marine Audio, Celebrates Dealers and Recreational Boating Community
MINNEAPOLIS (Nov. 13, 2026) — The Marine Retailers Association of the Americas (MRAA) has announced GLOW as its theme for the Dealer Week 2026 Industry Celebration.
Held from 7 to 10 p.m. ET at Splitsville Tiki + Social in Tampa, GLOW will giveconference attendees an opportunity to step away from the educational and business programming and gather with their boating peers and partners. KICKER Marine Audio returns as an ongoing sponsor.
“Every year Dealer Week changes because there are new trends to discuss and new education topics to cover,” said Mike Davin, MRAA Vice President of Industry Relations. “Beyond that though, attendees tell us the overall experience feels unique because there is always a different vibe for our annual Industry Celebration. In 2026, I’m excited to experience the GLOW theme that Kicker Marine Audio and our team have created together, which I think will be visually amazing and a great chance for dealers and their partners to cap off the year in style.”
After You Learn & Grow, Let’s GLOW
This year’s GLOW theme will turn the host venue into a black-lit, modern adventureland, transforming Tampa’s favorite bowling/dining spot into an electric, neon playground. Dealer Week attendees are encouraged to dress for the event.
Outfit tips include:
- Bright white clothes or accessories
- Fluorescent or neon colors (neon green, highlighter yellow, etc.)
- Anything that glows or lights up (glow sticks/bracelets/necklaces)
- Black clothes equipped with glowing accessories (black shoes with white laces)
- Glowing makeup, glow paint or temporary hair chalk
Dealer Week attendees can RSVP for the Industry Celebration when registering their teams for the conference.
Dealer Week 2026 Industry Celebration Details
Date: 7-10 p.m. ET, Dec. 8, 2026
Location:
Splitsville Tiki + Social
Channelside Bay Plaza
615 Channelside Drive, Suite 120\
Tampa, FL 33602
There’s still time to register your team for Dealer Week, Dec. 6-9, in Tampa, Fla. For more information about the event or Industry Celebration, please email info@mraa.com.
About Dealer Week
For more than 50 years, the Marine Retailers Association of the Americas has delivered world-class education to marine dealers, retailers and service operations that power the boating industry. Dealer Week exists to engage, energize and empower the dealer community. MRAA envisions a brighter future for marine retail, and Dealer Week is a key part of bringing that vision to life. Learn more at dealerweek.com.
About the Marine Retailers Association of the Americas (MRAA)
The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive and help drive a stronger, more sustainable marine industry. Learn more at MRAA.com.
