• MRAA Certified Dealer Wins 2 Neptune Awards MINNEAPOLIS (Feb. 24, 2026) — MRAA Certified Dealer Marine Connection is the inaugural recipient of the Dealership Experiential Marketing Award for its launch of Aiata Boats into the North American market at the Fort Lauderdale International Boat Show. The dealership also earned
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By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner The marine industry has always required balance between optimism and discipline, growth and cash flow, new
• Use AIMIE Like an In-House MRAA Teammate, Not Just a Search Engine: Share Context, Goal(s) and Audience In all honestly, I’m writing this to help our MRAA Members find
The marine industry must rethink its outdated pricing system as transparency becomes a consumer expectation.
A dealer reached out recently because they needed a job description for a marina manager at a waterfront location. They didn’t have the job description, and they also didn’t have
By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers.
By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner The lights have dimmed on the convention center floor; the carpets are rolled up and your team is finally
