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Dealer Pay Commits to Platinum Partner Membership, Dealer Week Educational Session Sponsorship
MINNEAPOLIS, Dec. 2 – The Marine Retailers Association of the Americas announces Dealer Pay has committed to the association as a Platinum Partner Member, and will sponsor a special Dealer Week 2024 educational session next week. Through Platinum Partner Membership, …
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Identifying Opportunities in the Dealer-Manufacturer Relationship
Collaborative effort between the MRAA board and leading manufacturers and suppliers focuses on driving improvements in the customer experience. By Matt Gruhn, MRAA President In the world of major unit retail, stark differences exist between the auto and marine industries. Major unit sales volume, alone, …
The Nexus of Success
The relationship among dealers, manufacturers and customers is more critical than ever. By Matt Gruhn, MRAA President In 2018, an eye-opening report surfaced about the health of the marine industry. It revealed the attrition rates of first-time boat buyers. Close to 40% were selling their …
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