How Dealers Can Turn First‑Season Owners into Long‑Term Boaters
Why Early Ownership Guidance Shapes Loyalty, Confidence and Lifetime Engagement By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner As part of the MRAA’s partner‑contributed education series, this article addresses a common dealership challenge: how to stay meaningfully connected with new customers after delivery through guidance,




