• An In-Depth Discussion About Heritage and Creating a Meaningful Event with Marine Industry Leader Krissy Wiborg This year, Bob Hewes Boats, a fourth-generation, family-owned dealership located in North Miami, marked a rare milestone: 100 years in business. That kind of longevity doesn’t happen by accident. Consistency, adaptability and building
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• An In-Depth Discussion About Heritage and Creating a Meaningful Event with Marine Industry Leader Krissy Wiborg This year, Bob Hewes Boats, a fourth-generation, family-owned dealership located in North Miami,
By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner For many marine dealers, used boats have traditionally been treated as opportunistic inventory – boats that
You don’t just call up a pizza joint and ask, “Can you help me order a pizza?” That might be fun to try one time to capture their response, but
By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner The marine industry has always required balance between optimism and discipline, growth and cash flow, new
• Use AIMIE Like an In-House MRAA Teammate, Not Just a Search Engine: Share Context, Goal(s) and Audience In all honestly, I’m writing this to help our MRAA Members find
The marine industry must rethink its outdated pricing system as transparency becomes a consumer expectation.
