
The Great Marine Dealer Reset
Why 2026 Must Be the Year We Reinvent the Dealership Business Model.

Why 2026 Must Be the Year We Reinvent the Dealership Business Model.
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By Chad Tokowicz, Government Relations Manager, Marine Retailers Association of the Americas (MRAA) If there was one clear takeaway from state level advocacy battles in 2025, it’s this: recreational boats

• How a Dealer Management System Makes the Difference By Ryan Kloppe – Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner In the marine industry, cash flow

• Implementable Goals for Your Dealership to Get Your Cash Flowing with Force By Bernie DeGraw, MRAA Senior Education Developer Isn’t it amazing how obstacles rarely stop water? Water finds

Why 2026 Must Be the Year We Reinvent the Dealership Business Model.

Trying to predict the future is futile, but these strategies can help you prepare for the ride

• Plan Your Experience at the MRAA Conference in Tampa It’s not easy leaving your dealership behind and planning to fully immerse yourself — and perhaps many of your teammates
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