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Change in the Boating Customer
The Future Does Not fit Into the Containers of the Past To be successful in today's competitive marketplace, businesses must understand how to market to each generation and what motivates them. There are four major generational shifts happening in society today: Generation Z (born 1997-2012), …
Prepare Your Dealership to Satisfy This New FTC Rule
As you and your team are evaluating what you'll need to do to adapt to a changing market in the second half of 2022, it's important to keep in mind the new and revised regulations that apply to your marine business. For example, if you …

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