By Michele Howard, Pin-Up Marketing, an MRAA Platinum Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article discusses tactics that marine dealerships can use and implement to ensure they deliver an excellent first-season boat ownership experience for new customers. Buying a boat is
PONTE VEDRA BEACH, Fla. (May 14, 2026) — EasyCare, a leading provider of F&I protection products, is proud to announce an expansion of their Education Champion Partnership with the Marine Retailers Association of the Americas (MRAA) with the launch of an education-focused co-op program designed to invest in the growth
By Ryan Kloppe, Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article explores how operational confidence can help marine dealers improve visibility, communication and consistency during peak boating season. As the marine
Improving your customer’s long-term ownership journey By Erick Jauregui, Fixed Operations Training Manager at EasyCare, an MRAA Education Champion Published by MRAA as part of its partner-contributed education series for marine retailers. This partner-contributed article explores how boat dealers can create a more connected customer experience from sales through service.
Webinar takeaways from IDS Marine, an MRAA Education Champion Published by MRAA as part of its partner-contributed education series for marine retailers. This partner-contributed webinar recap explores why service visibility matters to marine dealership performance. It explains how repair event cycle time, warranty delays, parts availability and technician productivity can
A recent dealer‑focused webinar shared Ipsos research on tomorrow’s boat buyers and how evolving consumer expectations are shaping marine retail.
Your repair event cycle time (RECT) rarely stretches because of one major delay. More commonly, it expands when smaller issues build across the service process. These often arise in the form of incomplete information, stalled approvals and unclear handoffs. They add time before anyone realizes where progress slowed. For your
• Dealer Week 2025 Exhibitor to Help Fuel Dealer Success MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announced that Sea-Legs, the Minnesota-based manufacturer of the original “pontoon lift that goes where you go,” joined the association as a Platinum Partner and was a Dealer Week 2025 Exhibitor.
• New Boat Builder Strengthens Commitment to Dealer Support and Industry Growth; Exhibited at Dealer Week 2025 MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces that Alera Marine, a new pontoon boat manufacturer, joined the association late last year and participated as a new exhibitor at Dealer Week
Dealer Week 2026 is gaining significant industry momentum, as a growing roster of exhibitors aligns to support boat dealers with education, technology and business solutions.
