DMS Provider Enhances Partnership, Supporting Shared Educational Efforts Focused on Dealer Growth
MINNEAPOLIS (August 27, 2026) — The Marine Retailers Association of the Americas (MRAA) announces BiT DMS has elevated its partnership to the Platinum Partner level.
MRAA’s Platinum Partner program recognizes organizations that make a substantial commitment to supporting the association’s mission and the long-term success of marine retailers. Through the partnership, BiT DMS will have additional opportunities to contribute expertise and educational content that helps dealers strengthen their operations and make informed business decisions.
“We moved to the Platinum Partnership level because we believe supporting dealers requires more than providing software; it means investing in the continued strength of the marine industry,” said Edward MacFawn, President, BiT DMS. “As customer expectations, technology and business conditions continue to evolve, dealerships need software that can evolve with them. MRAA gives dealers the education, resources and community they need to keep improving. That closely aligns with BiT’s mission to help dealerships operate more efficiently, adapt with confidence and build stronger businesses for the future.”
A Shared Commitment to Dealer Success
BiT DMS, a dealer management software (DMS) provider based in Knoxville, Tenn., works with marine dealerships, marinas, boatyards and service centers to help them operate more efficiently and better understand business performance. Its fully web-based platform brings together sales, service, parts, slips and storage, and customer relationship management (CRM) functions, providing marine businesses with the information needed to manage costs, improve workflows and make informed decisions.
“The BiT DMS team is committed to helping marine dealers understand and address their daily challenges, making them a valuable resource for the industry,” said Nichole Wishart, MRAA Account Executive. “Their continued investment as a Platinum Partner, focused on dealer advancement through shared thought leadership, will provide retailers with valuable insights and resources, supporting MRAA’s mission to fuel dealer success.”
The MRAA Partner Membership Program brings together marine manufacturers, solution providers, service companies and industry leaders who share a commitment to supporting the dealer community. Platinum Partners make an elevated investment in MRAA’s mission and play a key role in expanding resources available to marine retailers. View the complete Platinum Partner lineup.
About BiT DMS
Since 1985, BiT DMS has helped marine dealerships, boatyards, marinas and service centers manage their day-to-day operations more efficiently. BiT understands the challenges of running a dealership and cares about helping each business get the best from its people, processes and opportunities. Its fully web-based dealer management system connects sales, service, parts, slips and storage, and customer relationships to help businesses control costs, understand profitability, prioritize work and make informed decisions. BiT serves hundreds of businesses and thousands of users across the United States, Canada and the Caribbean. Learn more at https://bitdms.com/marine.
About the Marine Retailers Association of the Americas (MRAA)
The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive, and help drive a stronger more sustainable marine industry. Learn more at MRAA.com.
