Canadian Boat Manufacturer Commits to Dealer Success and Industry Growth; Exhibits at Dealer Week 2026
MINNEAPOLIS (Nov. 5, 2026) — The Marine Retailers Association of the Americas (MRAA) announces that Armada Marine has joined the association as a Platinum Partner, underscoring the company’s commitment to supporting marine retailers and advancing the recreational boating industry.
MRAA’s Platinum Partner program recognizes organizations that make a substantial commitment to supporting the association’s mission and the long-term success of marine retailers. Through its Platinum Partnership, Armada will further engage with dealers through industry events, educational opportunities and collaborative efforts focused on strengthening dealerships and enhancing the boating experience.
Armada will also make its debut as an MRAA Platinum Partner at Dealer Week 2026, Dec. 6-9, in Tampa, Fla., where the company will exhibit with three pontoons in a 30-by-40-foot booth and connect directly with marine dealers from throughout North America and beyond.
“Strong dealer relationships have been essential to Armada’s growth and success,” said Mathieu Gardner, President of Armada. “Joining MRAA as a Platinum Partner reflects our commitment to supporting dealers and contributing to the long-term strength of the marine industry. We look forward to connecting with retailers at Dealer Week and sharing how our products and partnerships help create outstanding experiences on the water.”
Built on Quality, Craftsmanship and Customer Satisfaction
Located in Victoriaville, Quebec, Armada designs and manufactures premium pontoon boats for recreational boating enthusiasts across North America. The company says it has earned a reputation for delivering products that emphasize quality, durability and flexibility while meeting the evolving needs of today’s boating consumers.
Armada’s focus on craftsmanship and customization allows customers to tailor their boating experience to their individual needs, whether for family outings, cruising or time spent enjoying the water. Designed to meet rigorous industry standards, including Transport Canada certification, NMMA certification using ABYC standard, the growing fleet of pontoons reflects its commitment to quality and long-term customer satisfaction. As Armada continues to expand its presence throughout North America, the company remains focused on providing dealers and customers with products designed to deliver comfort, performance and lasting value.
MRAA Partners Commit to Supporting Dealers
“The Armada team has demonstrated a strong commitment to quality, innovation and customer experience,” said Liz Keener, MRAA Senior Director of Partnerships. “We’re excited to welcome Armada as a Platinum Partner and look forward to working together to support dealers through industry collaboration, education and meaningful engagement at Dealer Week and beyond.”
The MRAA Partner Membership Program brings together marine manufacturers, technology providers, service companies and industry leaders who share a commitment to supporting the dealer community. Platinum Partners make an elevated investment in MRAA’s mission and play a key role in expanding resources available to marine retailers. View the complete Platinum Partner lineup at MRAA.com/partners.
About Armada Marine
Armada Pontoons, based in Victoriaville, Quebec, specializes in designing and manufacturing premium-quality pontoon boats that combine durability, comfort, and performance. With a focus on customization and craftsmanship, Armada has built a reputation for delivering watercraft that cater to a wide range of recreational needs. From relaxing family outings to leisurely cruises, Armada Pontoons offers tailored solutions that enhance the boating experience for customers across North America. For more info, visit https://www.armadamarine.ca/en/.
About the Marine Retailers Association of the Americas (MRAA)
The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive, and help drive a stronger, more sustainable marine industry. Learn more at MRAA.com.
