By Erick Jauregui, Fixed Operations Training Specialist, EasyCare, an MRAA Education Champion The moment a customer brings their boat into your service bay could make or break their relationship with your dealership. After the excitement of buying a new boat fades, the service department becomes the main connection between your business and your customers. This […]
MRAA Blog
Tech at the Helm: Steering Marine Sales Forward
• 7 Ways Tech Can Redefine Your Marine Sales and Customer Connections By Chris Dominis, Manager of Customer Success and Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner Technology is reshaping the consumer shopping experience through personalization and 24/7 access to online offers. In the marine industry, this digital shift is evident in the […]
Service Messaging Success
Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you too can to find service messaging success.
Navigating Change: MRAA, State Marine Trades Associations Voice Concerns Over Removal of Aids to Navigation in the Northeast
By Chad Tokowicz, MRAA Government Relations Manager In May the United States Coast Guard announced plans to remove a number of Aids to Navigation (ATONs) across the Northeast. These ATONs — buoys, markers and beacons — are essential tools that guide boaters safely through our nation’s waterways. The Coast Guard cites modernization and shifting resources […]
From Browsers to Buyers: The Power of Urgency Stories
By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than delay their purchase decision. When […]
MRAA Educational Foundation Opens Scholarship Applications for 2025
Series of new scholarship programs seek to strengthen leadership and performance in the marine industry.
Automaker Trade Group Pushes Department of Justice to Target State Auto-dealer Franchise Laws
• Implications for marine retailers — how the MRAA is fighting for you By Chad Tokowicz, MRAA Government Relations Manager In late May, the Alliance for Automotive Innovation, a powerful trade group representing automakers and suppliers, responded to a public comment request from the Department of Justice’s newly created Anticompetitive Regulations Task Force . This […]
Devoted to Boating
MRAA Members Play a Vital Role In Supporting Dealers and the Marine Industry by Helping Shape Authentic Sales Leadership Certification As a dealership owner and manager, you know firsthand the boating business doesn’t always love you back. Even though you give it your blood, sweat, tears and years, it can be, at times, unsympathetic. Regardless, […]
Recreational Marine Industry Wins in the Big Beautiful Bill
Among the wide range of provisions tucked into the One Big Beautiful Bill Act (OBBA), some will have a positive impact on the recreational marine industry — from tax policy to workforce development. Here are four important provisions the MRAA supported. 1. Qualified Business Income Deduction The 199A Qualified Business Income deduction — set to […]
How Manufacturers Can Keep a Better Pulse on Retail Realities
Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.