• Plan Your Experience at the MRAA Conference in Tampa It’s not easy leaving your dealership behind and planning to fully immerse yourself — and perhaps many of your teammates — into the Dealer Week 2025 event. It can be challenging to corral and stay on top of all the
Find the Relaxation Station inside the Tampa Convention Center Expo Hall During Dealer Week
Plan Your 2026 Boat Show Strategy Now; Discover Boating Insights You used to be able to jam a bunch of boats into a booth space and count on people rolling in to check out the new inventory and deals. More often than not, this strategy worked out OK. At the
• A marine dealer celebrates employee tenure, turns retention into a competitive advantage Alpin Haus was founded as a ski shop back in 1964 by Bud Heck and John Daly. By 1987, boats were added to the outdoor recreational dealer’s inventory. From that point on, whether it’s RVs, pools, snowboards
Going deeper — impactful marine-specific education By Liz Walz, MRAA Director of Learning Vision & Impact As a marine dealer, your time is precious, and your challenges are complex. You’re not looking for theory — you’re looking for training that delivers real results, tailored to your team and your business.
The Marine Retailers Association of the Americas (MRAA) recently attended the digitalNow 2025 conference by Sidecar — a premier gathering of association leaders focused on harnessing artificial intelligence to drive innovation and improve member engagement. Through immersive sessions and collaborative networking, MRAA gained actionable insights to strengthen AIMIE, our intelligent
By Chris Dominis, Manager of Customer Success & Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner No matter what happens across the marine industry, one thing holds true — your team is your dealership’s foundation. Without a dedicated, well-equipped workforce, it can be difficult to meet rising customer expectations.
• Why boat dealers should downshift as storage & winterization ramp up By Mitch Belter, Trucordia Marine, an MRAA Platinum Partner As the sales season winds down and storage and winterization pick up, the tempo inside boat dealerships often does the opposite — it speeds up. Yard moves stack up,
• KICKER style! Proven workforce tactics and 6 leadership tips to help you build culture and create community By Marilyn DeMartini, Marine Industry Marketer & Journalist Attrition is not a problem at KICKER. The average tenure at the company is 14 years, compared to the quoted industry average of two
• Why proactive marine industry hiring strategies will set up your dealership for success By Amanda Funk, Founder, Compass Maritime Group, an MRAA Partner Building strong sales and service teams in the marine industry has become one of the biggest challenges facing dealerships today. Candidates are scarce, competition is fierce
