By Liz Keener, MRAA Certification Manager Time after time we’ve all heard it from great business leaders, inside and outside the marine industry: Relationships are key to success. Just this past week, at a dealer meeting, Robert Oswell of Roswell Marine shared stories about his Employee No. 1 Richard, his mentor Ralph Meloon and others […]
Author: Liz Keener
MRAA Introduces 2023 Continuous Certification
The MRAA announced the 2023 Continuous Certification program and the curriculum that MRAA Certified Dealers will need to participate in to maintain their Certification status.
36 Dealership Locations Become MRAA Certified
Thirty-six marine dealer locations from across North America earned their Certified Dealer status by meeting 70 requirements in 2022.
MRAA Certification News – September 2022
The MRAA Marine Industry Certified Dealership (MICD) program continues to make new strides within the boating industry. Recently, the Dealership Certification process was enhanced to include a new seven-week Certification Webinar Series with MRAA Consultants. The MICD Program and Certification Manager Liz Keener were also highlighted recently by “Marina Dock Age,” addressing how dealers can […]
Develop a Culture Prime for Recruiting & Hiring
Imagine your dealership is fully staffed. Not only do you have enough people to do all of the work, but whenever you do have an opening, high-quality applications come flooding in, with the right candidates ready to start right away. Okay, that might be wishful thinking. Especially in 2022. But it shouldn’t be too far […]
Process Maps Increase Efficiency in Your Service Department
If your service department ran as smoothly as a well-oiled machine, there’s a great chance that you could improve upon your Repair Event Cycle Times and get more boats in and out of your shop while also reducing the stress on your staff and driving greater levels of revenue. The path to getting to that […]
Level Up Your Customer Experience Efforts by Getting Certified
As your dealership begins turning up the dial on customer experience efforts, you’re likely looking at several options to better serve your customers and prospects. You may be considering steps, such as adding a customer experience representative, outsourcing some of your follow-up efforts, integrating more digital retail into your processes, and more to improve the […]
9 Ways to Keep in Touch with Your Customers Year-round
With the way lakes, oceans, rivers, bays and other waterways are busy right now, it’s hard to imagine a time when the boats will be put away. But for many of us, there is a boating season, and then there’s winter. And when winter comes, as a a consumer, it becomes frustrating to make […]
Choose the Platinum Rule Over the Golden Rule
We’ve all heard the Golden Rule and probably had it engrained into us at a young age. The Golden Rule is to treat others like you would want to be treated. While the Golden Rule is a great start, we should be living by the Platinum Rule, which is to treat others as they […]
If Something Has Gone Wrong for Your Customer, Fix it ASAP
When discussing following up with recent buyers, we’ve heard some dealer express reluctance. What if the customer is truly unhappy? What if the issue is something with the boat that you can’t fix yourself quickly? What if the customer’s boat needs to come back to service, and you’re already overbooked? First, that’s no reason to […]