Author: Liz Keener

Relationship Building: The Key to Success

By Liz Keener, MRAA Certification Manager Time after time we’ve all heard it from great business leaders, inside and outside the marine industry: Relationships are key to success. Just this past week, at a dealer meeting, Robert Oswell of Roswell Marine shared stories about his Employee No. 1 Richard, his mentor Ralph Meloon and others […]

MRAA Certification News – September 2022

The MRAA Marine Industry Certified Dealership (MICD) program continues to make new strides within the boating industry. Recently, the Dealership Certification process was enhanced to include a new seven-week Certification Webinar Series with MRAA Consultants. The MICD Program and Certification Manager Liz Keener were also highlighted recently by “Marina Dock Age,” addressing how dealers can […]

Develop a Culture Prime for Recruiting & Hiring

Imagine your dealership is fully staffed. Not only do you have enough people to do all of the work, but whenever you do have an opening, high-quality applications come flooding in, with the right candidates ready to start right away. Okay, that might be wishful thinking. Especially in 2022. But it shouldn’t be too far […]

Level Up Your Customer Experience Efforts by Getting Certified

As your dealership begins turning up the dial on customer experience efforts, you’re likely looking at several options to better serve your customers and prospects. You may be considering steps, such as adding a customer experience representative, outsourcing some of your follow-up efforts, integrating more digital retail into your processes, and more to improve the […]