By Liz Keener, MRAA Senior Director of Dealer Development During the opening night dinner at the American Boating Congress, organizers invited first-time attendees to stand up. There were dealers, manufacturer representatives and industry suppliers who rose from their chairs — and, of course, me. For 14 years, I had heard
Boat demos help customers gain confidence in their new vessel. Learn why skipping the demo could mean missing out on improved customer satisfaction.
By Liz Keener, MRAA Certification Manager Time after time we’ve all heard it from great business leaders, inside and outside the marine industry: Relationships are key to success. Just this past week, at a dealer meeting, Robert Oswell of Roswell Marine shared stories about his Employee No. 1 Richard, his
The MRAA announced the 2023 Continuous Certification program and the curriculum that MRAA Certified Dealers will need to participate in to maintain their Certification status.
Thirty-six marine dealer locations from across North America earned their Certified Dealer status by meeting 70 requirements in 2022.
The MRAA Marine Industry Certified Dealership (MICD) program continues to make new strides within the boating industry. Recently, the Dealership Certification process was enhanced to include a new seven-week Certification Webinar Series with MRAA Consultants. The MICD Program and Certification Manager Liz Keener were also highlighted recently by “Marina Dock
Imagine your dealership is fully staffed. Not only do you have enough people to do all of the work, but whenever you do have an opening, high-quality applications come flooding in, with the right candidates ready to start right away. Okay, that might be wishful thinking. Especially in 2022. But
If your service department ran as smoothly as a well-oiled machine, there’s a great chance that you could improve upon your Repair Event Cycle Times and get more boats in and out of your shop while also reducing the stress on your staff and driving greater levels of revenue. The
As your dealership begins turning up the dial on customer experience efforts, you’re likely looking at several options to better serve your customers and prospects. You may be considering steps, such as adding a customer experience representative, outsourcing some of your follow-up efforts, integrating more digital retail into your processes,
With the way lakes, oceans, rivers, bays and other waterways are busy right now, it’s hard to imagine a time when the boats will be put away. But for many of us, there is a boating season, and then there’s winter. And when winter comes, as a a consumer,
