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36 Dealership Locations Become MRAA Certified

• Certified Dealers Represent 20 States and 1 Canadian Province

MINNEAPOLIS, February 14 – The Marine Retailers Association of the Americas (MRAA) announced today that 36 dealership locations across North America became Certified Dealers in 2022.

MRAA Certification logo

Each dealership earned their Certified Dealer status by meeting 70 requirements that ensure they’re strong in operations, employee engagement and customer experience. Many participated in MRAA’s new seven-week Certification program, which connects a group of dealers with an MRAA Certification Consultant, completing, expediting Certification in just seven weeks through a series of interactive webinars.

“These dealers worked hard to earn their Certified status,” said Liz Keener, MRAA Certification Manager. “Though each dealer was already running a successful business, they all dug deep and continued to improve their processes, practices and engagement. I’m impressed with the work they put into the Certification program, and we’re happy to welcome all of them into the Certification family.”

In 2022, the following dealers earned Certification:

  • AMC Marine Sales & Service – Hamilton, Indiana
  • Big Thunder Marine – Lake Ozark, Missouri
  • Charles Mill Marina – Mansfield, Ohio
  • Crate’s Lake Country Boats – Orillia, Ontario
  • Gage Marine – Delevan, Wisconsin
  • Hoffmaster’s Marina – Woodbridge, Virginia
  • J&K Marine – Detroit Lakes, Minnesota
  • Manteo Marine – Manteo, North Carolina
  • Marine Center of Indiana – Indianapolis, Indiana
  • Master Marine Boat Center – Mount Vernon, Washington
  • Park Boat Company – Washington, North Carolina
  • Petzold’s Marine Center – Portland, Connecticut
  • Pocket Yacht Co. – Grasonville, Maryland
  • Port Harbor Marine – Holden, Maine
  • Port Harbor Marine – Kittery, Maine
  • Port Harbor Marine – Raymond, Maine
  • Port Harbor Marine – Rockport, Maine
  • Riva Motorsports & Marine – Miami, Florida
  • Riva Motorsports & Marine of the Keys – Key Largo, Florida
  • Rockingham Marine – Johnson City, Tennessee
  • Russell Marine Boating & Outdoors – Alexander City, Alabama
  • Shady Creek Sales & Marina – El Dorado, Kansas
  • Sportsmans Marina – Hewitt, New Jersey
  • Strickland Marine and RV – Seneca, South Carolina
  • The Boat Shop Lake Lanier – Gainesville, Georgia
  • The Boathouse Hilton Head – Hilton Head Island, South Carolina
  • The Boathouse Palmetto Bay – Hilton Head Island, South Carolina
  • The Boathouse Okatie – Ridgeland, South Carolina
  • Tom-n-Jerry’s Boat Center – Mount Vernon, Washington
  • Tommy’s Castiac – Castaic, California
  • Tommy’s Chattanooga – Harrison, Tennessee
  • Tommy’s Fort Worth – Fort Worth, Texas
  • Tommy’s Knoxville – Knoxville, Tennessee
  • Tommy’s Lewisville – Lewisville, Texas
  • Tommy’s Ventura – Ventura, California
  • Union Marine – Issaquah, Washington

These dealers now join their Certified Dealer peers in the Continuous Certification program. There are currently about 300 Certified Dealers throughout North America.

“Certified Dealers are the best of the best. They put in a ton of effort through their initial Certification program and through Continuous Certification to best serve the industry, their employees and their customers,” Keener said. “We’re happy to have them in the Certification program and to continue to guide them to consistent improvement.”

Certified Dealers earn access to a Certification consultant, exclusive education, a special listing on the Discover Boating Dealer Finder, extra discounts on programs, exclusive marketing opportunities and more. Certification is open to all marine retailers across North America. 

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.

About MRAA Dealer Certification A premier marine industry initiative, the MRAA’s Certified Dealership program offers dealers the blueprint to success in dealership operations, employee engagement and customer experience. The program pairs dealers with Certification consultants, who guide and equip them with tools, resources, templates and best practices to develop more efficient and successful businesses. For more information, visit or contact us at 763-333-2417.