Developing strong processes isn’t just about efficiency – it’s about profitability. During the program, you won’t just learn why process mapping is important, you will create and refine customized process maps for your sales, service, and parts departments. With expert guidance, these maps will be critiqued and perfected to fit your dealership’s unique needs.
Even the best processes fail without team support. That’s why Dealership Certification helps you build a culture of continuous improvement – ensuring that every employee’s voice is heard. One powerful tool? The Employee Satisfaction Survey, which allows you to track team engagement, identify concerns, and make improvements that drive retention and performance.
Dealership Certification is more just a badge, it’s a commitment to a superior experience that turns customers into life-long fans. As a result of this program, you’ll implement customer satisfaction tracking, service department best practices, and the Marine Industry Consumer Commitment. Certified Dealers set themselves apart, earning customer loyalty that drives repeat business.
Discover how you could benefit from Dealership Certification. Schedule a quick chat with MRAA’s Certification Manager, Stevie Cook, to learn more and enroll in the next webinar series.
Exclusive to Certified Dealers, the Employee Satisfaction Survey (ESS) gives you real, anonymous insights from your team. The ESS is an annual survey that consists of 33 questions that assess the dealership’s culture and asks employees to rate various aspects on a scale from strongly disagree to strongly agree.
Additionally, the ESS results are used to identify “Great Dealerships to Work For,” which are recognized annually at Dealer Week, the MRAA’s conference and expo. This recognition is based on achieving high scores on the ESS, reflecting a dealership’s commitment to creating a desirable work environment.
Key Activities:
Key Activities:
Employee Satisfaction Survey (ESS): Understanding the survey process and its importance. Your team will also begin the survey process, distributing the survey to all your employees
Other Requirements: Covering uniforms, team education tracking, and customer satisfaction data.
Key Activities:
Sales Philosophy: Defining your sales approach.
Customer Experience: Ensuring good lead management, deliveries, and follow-up. We will review your dealership’s website and help clarify lead delivery.
Mystery shopping and process improvements. We will be conducting a mystery shop – come prepared to review findings.
Key Activities:
Reviewing the facility from a fresh perspective.
Customer Service: Focusing on work orders, tracking issues, and customer follow-up.
Parts department readiness.
Sharing review feedback.
Key Activities:
Sharing sales best practices.
Employee Satisfaction Survey: Getting survey results and learning how to interpret them.
Accounting requirement coaching.
Key Activities:
Service and Parts Review: Getting feedback on service and parts department submissions.
Final Submissions: Submitting any remaining documents.
Key Activities:
Final Findings: Reviewing feedback on process maps and HR work.
Celebrating completion of the program.
Each week you’ll meet with our consultant for approximately 90 minutes – same time, same day via Zoom. Outside of that, estimated homework time can be between 1-3 hours weekly.
We encourage this to be a team effort – each week highlights a different part of your business – look ahead to see who may be the best fit to attend.
Yes! Part of the success and overall benefit of Dealership Certification is peer sharing! You will be in a cohort of 3-4 other dealer groups during your initial Certification.
Even better! We love that you already have those best practices in your dealership! Our consultant will review materials or processes and help refine for greater success.
You can view other Certified Dealerships in your area through the Discover Boating Dealer Finder. Certified Dealerships receive preferential listing on the finder.
We send out an anonymous survey to all your staff. Upon completion, you will receive a report showing all the insights and results. Also, we will provide a plan to take immediate action on all your challenges and opportunities. After receiving report, you will need to conduct a meeting with your team to review results.
Certified Dealers gain access to exclusive advertising opportunities, such as banner ads on Boat Trader, and are recognized at Discover Boating boat shows. They receive a premier listing on Discover Boating’s Dealer Finder and are eligible for the Great Dealerships to Work For awards. Certification also includes access to a Certification Consultant, exclusive educational resources, and discounts on programs like GoRollick Marketplace.
Additionally, Dealership Certification can significantly enhance your business operations by improving customer experience and employee satisfaction. It helps establish clear processes, leading to a more consistent and positive customer experience. This consistency can reduce stress and improve satisfaction across all departments, fostering a happier work environment. Certification also aids in onboarding new team members and promotes a culture of accountability, coaching, and mentoring. These improvements can lead to increased sales and customer loyalty, ultimately benefiting your dealership’s overall performance.
Upon completion of the initial Certification, your team will automatically be enrolled into Continuous Certification and your MRAA Membership will be upgraded to Gold – which comes with its own host of exclusive benefits.
Even better! We can set up an exclusive session for just your team!
Complete the form below, and our MRAA Certification team will guide you through the next steps to becoming an MRAA Certified Dealership.
I can help you navigate the site, find resources, and answer dealership questions. Feel free to type your question below or select one of the options to get started!
