We’ve heard anecdotally over the past few months that many of those customers who have purchased boats this year are first-time buyers. And new data is showing that is, in fact, the case. More than one-third of those who have

The F&I office is a second thought at many dealerships. If it exists at all, it primarily functions as a lending arm or paperwork administrator for the sales department. This approach not only loses your dealership significant amounts of money,

It’s late July, and while boats may still be selling for you in what appears to be a record-setting season for the industry, we can all see the traditional slowdown coming. And, as we’ve heard, some of you are completely

To those of us who have been boating for decades, operation of a boat may come easy, and knowledge of boating etiquette and laws are common knowledge. But the same is not the case for the first-time boat buyers you’ve

Use of videos for promoting products and services has become extremely common. As the world goes digital, it’s clear: Videos sell boats. So, it’s obvious that a boat dealer would also jump on the bandwagon. As a boat dealer your

Boat dealers are feeling the digital pressure from all sides as the marine industry rapidly evolves under the pressure of the COVID-19 pandemic and most recently the significant influx of new boat buyers that have entered the market. As an

We all have what feels like one million things going on at all times, at work, at home. It’s hard to remember everything we need to do. Heck, sometimes I can’t even remember why I opened the refrigerator. That’s why

I’ve been telling dealers for years to move their sales conversations to the phone because tone of voice is a big, damn deal. It has a major effect on how prospects perceive you. So, how do sales call scripts fit

You know follow-up is that last, important step in your sales process, but the July holidays have just passed, and you’re still busy and wondering how you could possibly find the time to follow-up yourself or hire someone else to

Now is the time to invest in your dealership’s customer experience. You can do this either by hiring a short-term, contract employee, or thinking long-term about a customer experience representative or manager to have on staff. You need someone who

Here we are on the cusp of summer. With Memorial Day weekend in the U.S. and Victoria Day in Canada unofficially kicking off the season, this is typically a busy time of year for dealers.   We hope this is

Innovation is the creation of something new. And I have been extremely impressed with the innovation I’ve seen from dealers lately.   A few weeks ago, early in North America’s COVID-19 crisis, I read a blog. I wish I could