Providing education and resource guidance for dealers who need to enhance their sales and retail operations I recently received a call from an MRAA Member dealership who needed resources for his sales team. His request was for educational videos from MRAATraining.com that pertain to off-season selling and helping his sales teams generate more leads. The […]
MRAA Blog
10 Ways to Reevaluate & Enhance Your Workforce
As a business leader, you probably have mile-long list of stories you could share regarding your hiring successes and failures, and other issues you’ve experienced within workforce management over the years. Dealers have shared stories with our team of being ghosted altogether by a new hire to dismissing someone from their employment due to improper […]
Wake Responsibly Educational Video Receives National ‘Seal of Safe Boating’ Award
The Water Sports Industry Association (WSIA) created a new Wake Responsibly educational video that has been awarded the “Seal of Safe Boating Practices” from the National Association of State Boating Law Administrators (NASBLA), making it the first industry association to earn the achievement. The 12-minute Wake Responsibly video covers best practices, rules, regulations and recommendations […]
New West Coast Vessel Speed Restrictions on the Way?
National Marine Fisheries Service Expands Right Whale Critical Habitat in Alaska On Sept. 26, the National Marine Fisheries Service (NMFS) announced a revision of the Endangered North Pacific right whale critical habitat in Alaska, expanding the protected area for the species. This update comes after a petition, initially filed March 10, 2022, was put forth […]
7 Courses to Help Your Service Department Reach the Next Level
“If you were to recommend three courses for a service department, what would you suggest?” This recent question popped up in one of the MRAA internal Slack conversations asking our entire team for their suggestions. We get regular questions about top courses from our our dealer members and MRAA staff for a couple of reasons. […]
Engage More Customers, Use Discover Boating Content to Your Advantage
• Boating content you can use to educate, inform and improve boat owners’ on-the-water experiences Despite having a staff of boating enthusiasts and experts at your disposal, it’s not easy for a dealership to find additional time in the day to devote to writing boating stories that help improve your customers’ individual boating experiences. Designating […]
Lake Havasu Gathering Promotes Boating Advocacy, Education
Recently, the Marine Retailers Association of the Americas (MRAA), National Marine Manufacturers Association (NMMA) and the Lake Havasu Marine Association (LHMA) met with elected officials from the Arizona State Legislature and the Lake Havasu City community to discuss various recreational boating priorities and highlight the impact recreational boating has on the local Lake Havasu City […]
Move More Inventory
• How simple changes to your inventory listings can garner more prospect attention, sell more boats and generate more cash flow. By Drew Mick, MRAA Research Specialist Excess inventory. For many, this is a painful reality. But what if a few strategic steps could turn that around? In the fast-paced world of boat sales, capturing […]
Lower Your Expenses with MRAA Member Benefits
By Jason Walz, MRAA Director of Programs Every year you work to grow your dealership. Chances are you’ve been successful at doing just that, coming off of a spectacular three-year run that featured fast-moving inventory and high demand. However, the market is shifting, so now it’s time to pause and take a closer look at […]
MRAA Advocacy Engages Avalon-Tahoe Dealers
As the Marine Retailers Association of the Americas (MRAA) continues to grow and work with all sectors of the industry, meshing directly with boat manufacturers is becoming an increasingly important method to engage new dealers. Presenting at dealer meetings is a great way for our team to meet potential members and highlight MRAA Membership benefits, […]