By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner The lights have dimmed on the convention center floor; the carpets are rolled up and your team is finally catching their breath. For many marine dealers, the post-boat show
Discover Boating, powered by NMMA and MRAA, is driving strong earned media coverage for winter boat shows that reinforces retail boating’s value at the local market level. Recent coverage positions boat shows as the most practical way for consumers to
• How to Get the Most From a CRM By Tristian Penick, Account Executive at Lightspeed DMS, an MRAA Strategic Partner For marine dealerships across the U.S. and Canada, competition for customers is nothing new — but the way those customers
• Why Offseason Cash Flow Matters for Marine Retailers By Brenda Cline-Kereakes, Chief Operating Officer at Line\5, an MRAA Platinum Partner For many marine retailers, seasonality is a familiar rhythm. Spring and summer bring showroom traffic, strong unit sales and packed
• Using AI-Powered Lead Management Tools Proactively to Help You Own Your Digital Storefront & Generate Deliveries for Spring By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner If 100 people walked into your showroom and left, would
• House Natural Resources, Subcommittee on Water, Wildlife, and Fisheries Hearing: Hunting and Fishing Access in the Great American Outdoors By MRAA and NMMA On January 13, the House Natural Resources Subcommittee on Water, Wildlife, and Fisheries held a hearing
By Russell Baqir, SVP – Business Development, Northpoint Commercial Finance, an MRAA Strategic Partner In today’s dealership environment, dealership cash flow and profitability is more critical than ever. Your annual financial statements tell the story of your business’s health. In
By Chad Tokowicz, Government Relations Manager, Marine Retailers Association of the Americas (MRAA) If there was one clear takeaway from state level advocacy battles in 2025, it’s this: recreational boats remain an attractive revenue target for lawmakers. Across the country,
• How a Dealer Management System Makes the Difference By Ryan Kloppe – Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner In the marine industry, cash flow is the financial lifeblood of your dealership. It’s what keeps
• Implementable Goals for Your Dealership to Get Your Cash Flowing with Force By Bernie DeGraw, MRAA Senior Education Developer Isn’t it amazing how obstacles rarely stop water? Water finds a way, around, over, sometimes under and sometimes right straight
Why 2026 Must Be the Year We Reinvent the Dealership Business Model.
Trying to predict the future is futile, but these strategies can help you prepare for the ride
