Discover Boating Marketing Leadership Summit Held the Day Prior to IBEX Editor’s Note: Updated with new links on Oct. 15, 2026. Marketing experts from dealerships, manufacturers and industry partners convened in Tampa, Florida, for the third annual Discover Boating Marketing
July’s Health Score Index rebounded as participation, awareness and consumer engagement remained strong, providing dealers with insight into how interest in boating develops before shoppers enter the market.
• Advisory Group commissions study to help manufacturers, dealers and Discover Boating target growth audiences and convert interest into ownership The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), today released new consumer research conducted to inform the Market
Discover Boating, powered by NMMA and MRAA, is driving strong earned media coverage for winter boat shows that reinforces retail boating’s value at the local market level. Recent coverage positions boat shows as the most practical way for consumers to
• Industry webinar clarifies roles for Discover Boating, manufacturers and dealers, and shares how to measure success The Market Expansion Advisory Group, comprised of marketing leaders from member companies of the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA),
• Boston and Atlanta Shows Launch 2026 Discover Boating Event Calendar The 2026 boat show season is officially underway, with two major Discover Boating boat shows opening this week in Boston and Atlanta — setting the stage for new boat
• Promotional Resources to Boost Your Dealership’s Show Success With the flip of the calendar to December 2025, the 2026 Discover Boating boat show season is coming fast! Your customers need a reason to get excited and a voice they
• How to Stand Out at 2026 Shows With winter boat shows on the horizon, it’s time to align your team around the full consumer experience and build your 2026 playbook — pre-show outreach, on-site experience and post-show follow-up —
The 2025 Discover Boating Marketing Leadership Summit, held Monday, Oct. 6 at The Tampa EDITION, just ahead of IBEX’s opening, in Florida, gathered more than 80 senior-level marketers and decision-makers from NMMA manufacturer members and MRAA dealer members. With a robust
The National Marine Manufacturers Association (NMMA) recently shared a story about the Discover Boating Public Service Announcement (PSA) campaign and how it continues to build momentum and public interest for recreational boating. Here are three key takeaways marine dealers like
• Special marketing event created for senior-level leaders at NMMA member manufacturers and MRAA members dealerships NMMA is hosting a one‑day 2025 Discover Boating Marketing Leadership Summit exclusively for senior-level marketing leads at NMMA manufacturer companies and MRAA member organizations.
Labor Day weekend has arrived. You can help promote safe boating practices with customers and communities by sharing these trusted resources and safety tips. You can serve as a guide, strengthen customer relationships and help ensure your boating customers enjoy
