• Content Creator Strategy —Go Beyond Traditional Sales to Engage Your Brand Fanatics Discover Boating’s recent collaboration with influencers like TODAY, National Geographic, and lifestyle creators is a powerful reminder: people connect with people, not just products. But you don’t need a national media budget to make this work — your employees and customers are […]
Author: Discover Boating
Black Boaters Summit Comes to 3 Cities this Summer
• MRAA Dealers Welcome to Participate Now in its third year, Discover Boating’s partnership with the Black Boaters Summit is expanding to three vibrant markets. Each major city is home to a strong and growing Black boating community: The Black Boaters Summit is an exclusive, RSVP-only lifestyle event designed to celebrate culture, community and the […]
Engage Customers, Encourage Boating
• Discover Boating Safe Boating Video Series — Empower boaters with confidence, safety and inspiration Discover Boating, in collaboration with Progressive Insurance®, has launched a fresh wave of safety videos designed to build trust, encourage on-water confidence and support the long-term growth of recreational boating. These five new videos are part of an ongoing commitment […]
New Safe Boating Video Series from Discover Boating
• New video (E1S4) of the boating safety series offers tips for boaters on preparing their boat for new season ahead Discover Boating, powered by the NMMA and the MRAA, is helping you to engage your customers, offering a series of boating safety video that educate and connect with the next generation of boaters. These […]
Dealer Finder Tool Increases Introductions
Discover Boating’s Dealer Finder tool continues driving potential boat buyers to dealer sites in the U.S. and Canada. The number of introductions to dealers from the U.S. Dealer Finder is up 26% year over year, and Canadian Dealer Finder introductions have increased 48% since this time last year. As today’s consumer buying behaviors continue to shift, the Discover […]
Boat Show Season Rolls On
February has arrived and with it comes three additional Discover Boating boat shows, including the new Mid-Atlantic Boat Show, in partnership with Progressive Insurance. The newest show takes place this weekend, Feb. 6-9, in Charlotte, N.C. Over a five-day span from Feb. 12-16, including Valentine’s Day, runs the impressive Discover Boating Miami International Boat Show. The month […]
Boating Resources for Audience Engagement
Leading into winter boat show season, Discover Boating, powered by NMMA and MRAA, published a variety of helpful articles and show-specific guides like the “Top 6 Reasons to Attend the Discover Boating New York Boat Show” and “From Accessories to Adventure: What Else You’ll Find at Boat Shows” to inspire boaters and prepare attendees on what to expect when […]
2025 Boat Show Update
• First Winter Boat Shows of 2025 Attract Buyers, Bring Optimism for Early Signs of Return to Sales Growth The Discover Boating Atlanta, Chicago and New England boat shows, in partnership with Progressive Insurance®, drew in more than 65,000 buyers and boating enthusiasts last weekend, eager to shop deals on thousands of new boats, accessories […]
Discover Boating Boat Show Media Investment Increases
The 2025 winter boat show season begins this week, and the NMMA is working at full throttle with a board-approved 30% year-over-year increase in its media investment. The additional spend comes as NMMA aims to support the industry in navigating today’s evolving economic landscape and meet consumers where they are. While current economic conditions have […]
4 Turnkey Tips to Maximize ROI at Boat Shows
When the boating industry hits a down cycle and moving inventory is critical to keeping sales afloat, boat shows become an even more important sales driver and marketing channel. No other platform brings such a concentrated audience of potential boat buyers together, allowing our industry to sell boats and generate leads. Exhibitors can attract new […]
