Discover Boating Marketing Leadership Summit Held the Day Prior to IBEX
Marketing experts from dealerships, manufacturers and industry partners convened in Tampa, Florida, for the third annual Discover Boating Marketing Leadership Summit. The future-focused group of decision-makers exchanged ideas and learned from leaders in automotive, professional sports, tourism and artificial intelligence (AI).
Featured Event Speakers
- Pete Blackshaw, Co-Founder and CEO of BrandRank.AI and former global digital strategy leader at Nestlé. Shared a unique perspective on AI, trust and how brands can navigate a rapidly changing marketing landscape.
- Tom Salkowsky, Former BMW Group Marketing and Retail Executive with more than 30 years of automotive marketing and leadership experience. Spoke on lessons from automotive in brand building, customer experience and driving growth.
- Martin Nance, Executive Vice President and Chief Marketing Officer of the Minnesota Vikings and Super Bowl champion with the Pittsburgh Steelers. Shared expertise on building fandom and cultivating lasting loyalty.
- RoseAnne DeFreitas, Deputy Commissioner, U.S. Virgin Islands Dept. of Tourism. Shared evolving marketing strategies to connect with today’s and tomorrow’s consumers.
Summit Recap & Focus
The one-day event was designed to explore customer behavior, loyalty, brand trust and consumer engagement, while also providing updates on Discover Boating’s Market Expansion initiative. Additionally, the latest consumer insights research aimed at helping the recreational boating industry better understand and connect with current and next-generation boaters.
You can watch the event highlight reel below.
Read the full recap story from the NMMA team here. Please contact the NMMA Public Relations Team with questions.
Sources: National Marine Manufacturers Association (NMMA) and Discover Boating, powered by NMMA and MRAA.
