Category: Blog

Inventory Strategy and used boats
Blog

Inventory Strategy — The Pre-Owned Boat Advantage

• Practical Insights From Auction Networks, Brokerage & Consignment Partners & OEM Program Reps By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner Pre-owned boats are far more than a backup plan when new inventory is tight. They

Read More »
AIMIE
Blog

Why Better Questions Get Better Answers from AIMIE

• Use AIMIE Like an In-House MRAA Teammate, Not Just a Search Engine: Share Context, Goal(s) and Audience In all honestly, I’m writing this to help our MRAA Members find greater success when using AIMIE our AI-powered Chatbot. Currently, members

Read More »
PWC-Customer-Spring-Delivery
Blog

MRAA Job Descriptions for Your Dealership

A dealer reached out recently because they needed a job description for a marina manager at a waterfront location. They didn’t have the job description, and they also didn’t have the time to build one from scratch. Because AIMIE, our

Read More »
dealer prep at a Boat Show
Blog

Boat Show Follow-Up That Converts Interest into Sales

By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and

Read More »

What Kind of Membership Are You Interested In?