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Pricing Transparency
The marine industry must rethink its outdated pricing system as transparency becomes a consumer expectation.
February 17, 2026
The marine industry must rethink its outdated pricing system as transparency becomes a consumer expectation.
Why 2026 Must Be the Year We Reinvent the Dealership Business Model.
Trying to predict the future is futile, but these strategies can help you prepare for the ride
AI isn’t tomorrow’s technology — it’s already reshaping how consumers buy, negotiate, and expect businesses to respond. The question is, will your dealership evolve with it?
Today’s customer expects more — a smarter, more engaging dealership experience. The choice is clear: invest in your team, your tools, and your future to meet the moment, or wait for the market to change on its own.
Our industry is being fundamentally reshaped, but Dealer Week can help businesses regain perspective.
Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.
MRAA’s Board of Directors responds to member concerns related to the escalating costs of Boats Group’s online marketplaces.
Collaborative effort between the MRAA board and leading manufacturers and suppliers focuses on driving improvements in the customer experience. By Matt Gruhn, MRAA President In the world of major unit retail, stark differences exist between the auto and marine industries. Major unit sales volume, alone, drives the bulk of the
The relationship among dealers, manufacturers and customers is more critical than ever. By Matt Gruhn, MRAA President In 2018, an eye-opening report surfaced about the health of the marine industry. It revealed the attrition rates of first-time boat buyers. Close to 40% were selling their boats and leaving boating within