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Pricing Transparency
The marine industry must rethink its outdated pricing system as transparency becomes a consumer expectation.
February 17, 2026
8:31 am
The marine industry must rethink its outdated pricing system as transparency becomes a consumer expectation.
Why 2026 Must Be the Year We Reinvent the Dealership Business Model.
Trying to predict the future is futile, but these strategies can help you prepare for the ride
AI isn’t tomorrow’s technology — it’s already reshaping how consumers buy, negotiate, and expect businesses to respond. The question is, will your dealership evolve with it?
Today’s customer expects more — a smarter, more engaging dealership experience. The choice is clear: invest in your team, your tools, and your future to meet the moment, or wait for the market to change on its own.
Our industry is being fundamentally reshaped, but Dealer Week can help businesses regain perspective.
Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.
MRAA’s Board of Directors responds to member concerns related to the escalating costs of Boats Group’s online marketplaces.
Collaborative effort between the MRAA board and leading manufacturers and suppliers focuses on driving improvements in the customer experience. By Matt Gruhn, MRAA President In the world of major unit retail, stark differences exist between the auto and marine industries.
The relationship among dealers, manufacturers and customers is more critical than ever. By Matt Gruhn, MRAA President In 2018, an eye-opening report surfaced about the health of the marine industry. It revealed the attrition rates of first-time boat buyers. Close
How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their conversations and turned to Fliakos, who is Senior Manager of
In the game of trying to stabilize inventory, there really is no difference. By Matt Gruhn, MRAA President Have you ever played The Beer Game? No, I’m not talking about a frat-house game. I’m talking about The Beer Game as