The Service Shuffle

A look at service department pain points and potential solutions from MRAA’s recent Pulse Report. To be an elite dealership, you need your Service & Parts Departments to follow and maintain a tight, structured schedule, yet remain flexible to effectively upsell and schedule future work to add cash flow. However, it’s not easy to be […]

Cautiously Optimistic at ‘Cliffside’

• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q2 Marine Market Drew Mick, MRAA: April saw a small decline across all boat types in traffic views. Is there any reason for that dip? Lenny Sims: When we look at the data, there’s all […]

4 Tips to Help Your Dealership Manage Inventory

It’s been a wild ride for your business these past few years. For a while there, the boat market was incredibly favorable (when you could get boats in inventory), and you were enjoying some healthy profit margins. But today, it’s time to face the reality of a changing market. If you’re anything like your peers, […]

Response to the Beer vs. Boats Game

This guest MRAA Blog was authored by Parker Stair, Co-Founder of Radian IoT and represents his opinions on dealers and manufacturer inventory management, in response to MRAA President Matt Gruhn’s column on the same topic in the July issue of Soundings Trade Only. Hello Matt,  In the July issue of Trade Only you presented a fantastic article […]

Advocacy & Boating Safety

As a dealer, customers look to you as a leader within the recreational boating community, and for that reason it is important you champion safe boating practices and compliance with all state and local laws and regulations. Ultimately, we want you to feel confident as a business owner and your customers to feel the same […]

Victory for Boat Dealers: Florida Amends Livery Insurance Requirements 

Florida Governor Ron DeSantis, on June 12, 2023, signed SB 418 repealing insurance requirements for boat liveries and absolves them from purchasing insurance to cover rental customers. This is a victory for Florida boat dealers. During the 2022 legislative session, the 2022 Florida Boating Safety Act (HB 493) passed, requiring boat rental facilities to insure […]

Boost Customer Experience & Boater Retention by Throwing a Helpline

• How Providing a Summer Season Hotline Will Improve Your Customers’ Boat Ownership Experience As our team was building the June MRAA Spotlight page about keeping your customers boating, Barletta, an MRAA Strategic Partner, announced that it was improving its Holiday Hotline by transitioning it into a Summer Season Helpline. This initiative is an inspiring […]

Oversight Hearing on NOAA’s Right Whale Vessel Speed Rule

A significant Oversight Hearing was held today by the Water, Wildlife and Fisheries Subcommittee of the House Committee on Natural Resources regarding the National Oceanic and Atmospheric Administration’s (NOAA) proposed Right Whale Vessel Speed Rule. The hearing addressed the potential impact of the proposed rule on both marine wildlife and the recreational marine industry. The […]

Minnesota Passes Mandatory Boater Education Legislation

Program to equip boaters with the knowledge and skills to create safer waterways A bill, establishing a new Mandatory Boater Education Program, has been passed in Minnesota. The Marine Retailers Association of the Americas (MRAA) is delighted to celebrate the passage because a similar effort failed in the final hours in Minnesota’s 2022 legislative session. […]