Identify deferred work, align shop capacity and prepare customers for a stronger spring season By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner By the time the last boats arrive for fall service, many marine
Stored boats can become a profitable winter service pipeline with early planning, approvals and scheduling.
When boat sales slow, the service department continues generating valuable customer insights. Learn how dealerships can use service records, ownership history and storage data to identify sales opportunities, improve customer conversations
and prepare for a stronger spring selling season.
By Chad Tokowicz, MRAA Government Relations Manager On September 17, President Donald Trump signed the “Restoring American Saltwater Angling and Recreation” Executive Order, directing federal agencies to elevate recreational fishing and boating as important considerations in federal ocean, coastal and
Learn how boat dealers can use their DMS to streamline pre-owned boat inspections, reconditioning and listings to get the unit sale-ready faster and improve inventory performance.
You cannot reduce spring service time by simple filling your schedule with jobs. Instead you need to manage service efficiency so you can start and keep active jobs moving to completion.
Discover how your dealership can find hidden cash, improve cash flow and turn completed work into collected revenue by using a smart DMS setup.
Your dealership generated the leads. Now help them respond. Discover how two-way texting can keep boat show conversations moving toward a sale.
Protection products help preserve a boat’s appearance but can also support customer retention and future trade-in value.
Winterization season offers more than service revenue. Learn how marine dealers can strengthen customer retention, move inventory strategically and build a stronger sales pipeline for spring by aligning service, sales and marketing efforts.
As fall arrives, so does a new set of challenges for your dealership. From model-year transitions to increased service demand, these seven practical tips can help your team stay ahead of the winterization rush.
July’s Health Score Index rebounded as participation, awareness and consumer engagement remained strong, providing dealers with insight into how interest in boating develops before shoppers enter the market.
