• NOAA hosts technology workshop while advancing Right Whale Vessel Speed rule to final stages • Mike Sayre, Director of Government Relations, MRAA, joins recreational marine and fishing industry advocates; makes case for technology-based solutions The National Oceanographic and Atmospheric Administration (NOAA) recently held a Vessel Strike Risk Reduction Technology Workshop in an effort to […]
MRAA Blog
Wave Makers!
“Just as ripples spread out when a single pebble is dropped into water, the action of individuals can have far-reaching effects.” – the Dalai Llama For me, the iconic and cultural image of Rosie the Riveter surfaces when thinking about strong, courageous women. While World War II was before my time, I remember first learning […]
RECT – No. 1 KPI to Boost Your Service Customer Experience
Imagine for a moment one single, perfect summer day. Some people may picture themselves in a hammock on a gorgeous white sand-covered beach listening to the waves roll in. Others imagine a chair in the shade with a cool drink and a new book. Still others imagine their whole family at the baseball stadium watching […]
Building a Legacy With Royal Effort!
• Great Dealership to Work For Spotlight: How a Certified Dealership in Regal & Nautique of Orlando is Making Quite a Wake in the Florida Boating Scene Winning is often viewed as the definition of success by many. From sports to business, where you find winners, you regularly find strong leadership, purpose-driven tactics and people […]
Revisiting Selling Basics
It’s evident through dealership conversation and feedback that many sales teams could use a refresher course on sales tactics. Many dealers have mentioned the need for training or revisiting selling basics and strategies to help their sales teams chip off the rust and add polish so they can become more effective and achieve better results. […]
Dealership Tactics to Improve Close Ratios
Aimie, MRAA’s AI for Marine Industry Education reports that the common benchmark for close ratio in the retail industry is roughly 20-25%. That compares with a recent report from HubSpot regarding the average close rate of 20% across numerous industries. Put simply, for 100 qualified leads or prospects your sales team would need to close […]
Overcome Fear with Action
• Use the MRAA Guide to Navigating 2024 as a Tool to Find Success Fear can be demobilizing for some, almost as if you’re stuck in quicksand and panicking about your next move. The fear of failure can cause some to push for the status quo. For others, fear can act as a motivator to […]
Discover Boating Drives Introductions Across Digital Touchpoints
To successfully achieve its mission, Discover Boating uses digital touchpoints, or introductions, to connect potential and current boaters with manufacturers and dealers.
MRAA Members may be Eligible for Share of $5.5 Billion Payment Card Settlement
If your business accepted payment from Visa and Mastercard payment cards between 2004 and 2019, you can file a claim for your portion of the $5.5 billion Payment Card Interchange Fee settlement. MRAA was contacted by the court-approved outreach team in order to ensure MRAA members are aware of the settlement and how to file […]
Converting the Forever Shopper
As a boat dealer it is almost a guarantee that you have had repeat customers. Those customers provide such a great feeling. You sold them a boat and then they came back. You did a fantastic job with the first sale. Then service took over and made the customer feel loved. Loyalty blossomed and that […]