Shopping online has become common practice for consumers. With 79 percent of smartphone users making a purchase online within the last 6 months, it’s important for dealers selling high-consideration products […]

By Bob McCann, Lead Certification Consultant, MRAA Customer satisfaction in our industry is defined as a measure of how a boat builder’s product and a dealer’s service perform compared to […]

When we can effectively answer a question in the mind of a prospective boat buyer, we build a layer of trust that boosts the customer’s experience — AND we take […]

This boating season it is going to be imperative to pay attention at the pump, as a new emergency rule will allow E15, a harmful fuel for boat engines, to […]

4 Tips to help employers support their remote workforce An MRAA guest blog by Dealership Advantage, MRAA Education Champions Today, working remotely is more common than ever, which means supporting […]

In each monthly Pulse Report survey sent to dealers, one question we ask is, “What’s working?” We also ask the flip side, “What’s not working?” This month, with the MRAA’s […]

The word on the street is that expert advice has taken a hit lately, as certain parts of society seek out advice online in the form of YouTube videos, online […]

Insights to Help You Identify and Avoid Any Traps Along the Way By Jared Zimlin, Director of Business Development, Elite Recreational Finance In the new norm we are currently in, […]

In November, 2021 MRAA launched the Marine Industry Compensation Study. It was conducted for the first time in 2017 and came as a response to an industry-driven desire to identify […]

For some marine retailers, the struggle to fill holes in their dealership is presenting difficult challenges and new approaches to recruiting and hiring Like many other people in the world, […]