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Appearance Protection
Protection products help preserve a boat’s appearance but can also support customer retention and future trade-in value.
September 10, 2026
3:13 pm
Protection products help preserve a boat’s appearance but can also support customer retention and future trade-in value.
Winterization season offers more than service revenue. Learn how marine dealers can strengthen customer retention, move inventory strategically and build a stronger sales pipeline for spring by aligning service, sales and marketing efforts.
As fall arrives, so does a new set of challenges for your dealership. From model-year transitions to increased service demand, these seven practical tips can help your team stay ahead of the winterization rush.
July’s Health Score Index rebounded as participation, awareness and consumer engagement remained strong, providing dealers with insight into how interest in boating develops before shoppers enter the market.
The model-year transition can strain margins and lot space. Explore five boat clearance strategies for moving carryover inventory, reducing floorplan costs and preparing for incoming inventory.
Learn practical model-year transition strategies that help marine dealers manage inventory, preserve margins and prepare for the next season.
Pulse Report results reveal dealer concerns around aging inventory, floorplan costs and MY27 planning. See resources to help you navigate the transition.
Stevie Cook, MRAA Director of Member Success, shares with Certified Dealerships the steps they must take to complete their 2026 Continuous Certification requirements. Also shares: Member Moments articles, Dealer Week 2026 savings for members and an opportunity for position-specific Certification.
In partnership with Progressive®, Discover Boating launched a new PWC safety video and landing page that covers essential personal watercraft safety tips for riders of all experience levels.
As a boat dealer who is planning next year’s inventory, remember to explore your unsold quotes. They reveal customer demand, configuration preferences and lost-sale patterns.
Learn how website architecture, speed and user experience help marine dealers generate more qualified leads.
Gain five practical steps that will help your boat dealership manage aging inventory and streamline your model year shift.