• Dealer Week 2025 Exhibitor to Help Fuel Dealer Success
MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announced that Sea-Legs, the Minnesota-based manufacturer of the original “pontoon lift that goes where you go,” joined the association as a Platinum Partner and was a Dealer Week 2025 Exhibitor.
Sea-Legs provides an innovative, self-contained pontoon lift system that eliminates the need for installing or removing a traditional shore-based lift each season. Designed to offer convenience, flexibility and unmatched ease of use, Sea-Legs allows pontoon owners to quickly raise their boat wherever they go — at home, at the cabin or at any waterfront destination.
“We welcome Sea-Legs to the MRAA family of partners. Sea-Legs’ creative approach to simplifying the boating experience reflects a deep focus on customer needs, and their commitment as a Platinum Partner demonstrates strong support for dealers,” said Liz Keener, MRAA Senior Director of Dealer Development. “We enjoyed working alongside Sea-Legs and to have them exhibit to dealers at Dealer Week, MRAA’s annual conference, where they engaged dealers seeking new solutions for efficiency, customer satisfaction and on-water convenience. This partnership will help fuel dealer success across the pontoon and lift marketplace.”
As a Platinum Partner, Sea-Legs will have expanded opportunities to participate in MRAA’s education, events and dealer development initiatives. This partnership level supports deeper alignment with retailers and increased visibility among marine businesses committed to elevating customer experience and operational excellence.
The MRAA Partner Membership Program brings together marine manufacturers, solution providers, service companies and industry leaders who share a commitment to supporting the dealer community. Platinum Partners make an elevated investment in MRAA’s mission and play a key role in expanding resources available to marine retailers. View the complete Platinum Partner lineup.
About Sea-Legs
Sea-Legs™, the pontoon lift that goes where you go. No more putting in or taking out your conventional lift at the start and end of the season. Raise your portable, hydraulic Sea-Legs and go. Lower your Sea-Legs and park. Use your smart phone Sea-Legs App or optional wireless controller for added convenience at your dock, sandbars, restaurants, visiting neighbors, shore fishing, getting gas and more. For additional info please contact us at sales@sea-legs.com or call 952-934-7000.
About the Marine Retailers Association of the Americas (MRAA)
The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive, and help drive a stronger more sustainable marine industry. Learn more at MRAA.com.
