MRAA Scorecard Program Resources

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Dealer Scorecard Sample

You know what you want from your dealers. So does the MRAA. View the key Performance Categories that drive the customer experience for today’s boat dealerships.

Manufacturer Scorecard Sample

You know what you want from your manufacturer. So does the MRAA. Take a look at the manufacturers’ key Performance Categories that propel the customer experience.

Sample Scorecard Report

If you want to measure what truly matters, MRAA’s monthly report will deliver manufacturers insights on the performance of their dealer relationships. View a sample here.

Dealer Scorecard Guidance

Want to keep your approach to scoring your dealers consistent? Use MRAA’s handy Dealer Scorecard Guidance to help your team understand how to score consistently.

Manufacturer Scorecard Guidance

Want some help your approach to scoring your various manufacturers consistently? Use MRAA’s handy Manufacturer Scorecard Guidance to rate them based on similar criteria.

Manufacturer Scorecard Process

Want to know the step-by-step process to participate in MRAA’s Dealer-Manufacturer Scorecard Program? Take a look and prepare for each step along the way.

Dealer List Template

To prepare to participate in the MRAA Dealer-Manufacturer Scorecard Program, use MRAA’s helpful Dealer List Template to help you organize the needed information.

Sample MRAA Facility Checksheet

Use MRAA’s Facility Checksheet to help you understand the quality of the dealership’s overall facility. This form is used as part of the MRAA Dealership Certification Program.

Sample Scorecard Agreement

View the agreement manufacturers must sign in order to enroll in MRAA’s Dealer-Manufacturer Scorecard Program. It outlines expectations and protections for all participants.

Program Deliverables & Pricing

  • Managed Dealer Satisfaction Scorecard Program
  • Managed Manufacturer Feedback Scorecard Program
  • Easy Online Enrollment
  • Customized, Branded Dealer Communications
  • Up to 5 Email Invitations Sent to Dealers
  • Up to 3 Phone Calls to Non-Responsive Dealers
  • Automated Individual Dealer Reports
  • Collection of All Digital Dealer Surveys
  • Automated "Action Reports" for Timely Issues
  • Automated Monthly Aggregate Reporting
  • Comparison Reports of Internal Brands
  • Comparison Reports to Boat Type Segment Aggregates
  • Comparison Reports to Industry Aggregates
  • Comparison Reports of Manufacturers Reps
  • Customized Dashboard for Scorecard Program Management
  • Easy Management of Dealer Scorecard Completion
  • Unlimited Access for Your Team
  • Access to MRAA Resources, including:
  • Easily Accessed Frequently Asked Questions (and Answers)
  • Dealer List Template for Easy Completion
  • Dealer Scoring Guidance Document
  • Manufacturer Scoring Guidance Document
  • Facility Check Sheet
  • Model Dealer Agreement (coming soon)
  • Recommended Cure Periods (Coming soon)
  • Performance Improvement Plan (Coming soon)
  • How to Host a Dealer Performance Review (Coming soon)
  • Recommended Dealer Exit Interview Template (Coming soon)
  • Educational Programming for Manufacturers Reps (Coming soon)
  • Recognition of Leading Manufacturers
  • Scorecard Video Demos to Train Your Team (Coming soon)
  • Customer Service Hotline

Pricing per Partner Level

Partner Level

Standard

Platinum

Boat Builder

Education Champion

Strategic

2025 Pricing

$17,500

$13,500

$10,500

$10,500

$10,500

One-Time Start-Up Fee:

$2,000

$2,000

$1,000

$1,000

$0

Number of Dealers Included

Up to 150

Up to 150

Up to 150

Up to 150

Up to 150