Day: May 6, 2026

Customer Experience
Blog

From Sales to Service: Building One Continuous Customer Experience

Improving your customer’s long-term ownership journey By Erick Jauregui, Fixed Operations Training Manager at EasyCare, an MRAA Education Champion In the marine industry, the customer journey has traditionally been divided into two separate experiences: sales and service. Sales teams focus on helping customers select and purchase the right boat, while

Read More »
Marine Service Department
Blog

The Visibility Problem Costing Marine Dealers Real Money

IDS Marine Repair Event Cycle Time and Service Performance Webinar Takeaways Marine service departments aren’t short on work. They’re short on visibility into service performance. This lack of visibility is limiting marine service department efficiency and costing dealers more than most realize. That was the core message of a recent

Read More »

What Kind of Membership Are You Interested In?