Over the weekend, I stumbled over something that might help both of us in the heat of the season – the boating season for you, and the product development season for the team at the Marine Retailers Association.

While you’re busy selling and servicing boats, we’re busy working with industry experts to create new workshops, sessions, online training, certification courses, and white papers to serve you now and throughout the coming year.

Neither of us have any extra time to spare, and it’s critical that we do everything we can to get ahead. That’s why I wanted to share something I read in the book, “Take the Stairs: 7 Steps to Achieving True Success” by Rory Vaden.

If you’re like me, you feel compelled to do your research so you have all the facts before you make a decision. And yet this time of year, who has time for that? So what often happens is the key decision that could give us the edge is put off indefinitely, translating into lost opportunity. Not good.

Instead, Rory recommends that: “We need to stop spending so much of our time trying to make the right decision and … start spending our time making decisions and then making them right.”

Rather than wasting our time asking the question, “Should I?” we can then focus on answering the question, “How will I?”

A simple shift in mindset, but one that could really make a difference, especially this time of year. And that’s our goal: To really make a difference in your success, your team’s success and your dealership’s success.

That’s why we’re hiring Rory Vaden as the Closing Keynote speaker at the 2017 Marine Dealer Conference & Expo, coming up this December 10-13 in Orlando. A record number of dealers have already signed up to join us there. I hope you will too.