MINNEAPOLIS, Oct. 6 – DealerRock has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. It will also showcase at Dealer Week 2025 in Tampa, Fla. This partnership underscores DealerRock’s commitment to supporting marine retailers and advancing the marine industry.
As a Platinum Partner, DealerRock demonstrates a deep investment in the future of marine retail by collaborating with MRAA to enhance dealer resources, streamline operations and provide tools that help retailers deliver exceptional customer experiences. Furthermore, this elevated partnership highlights DealerRock’s leadership in empowering dealers to succeed and strengthening the boating lifestyle.
“We couldn’t be more excited to partner with MRAA as a Platinum Member,” said Jason Haines, Managing Director at DealerRock. “As a modern, cloud-based marine dealer management system (DMS) built exclusively for the marine industry, we’ve spent nearly seven years perfecting a platform that allows dealerships to operate smarter and onboard with ease.
“Our mission is to simplify dealership management and make it accessible from anywhere — helping dealers increase efficiency, boost profitability and provide a next-level experience to their customers,” added Haines. “MRAA shares that same mission of helping dealers thrive, and this partnership gives us an even greater opportunity to move the industry forward together.”
DealerRock is one of the fastest-growing providers of dealer management software for marine retailers, experiencing record expansion over the past three years. Purpose-built for marine dealerships, DealerRock’s platform unifies sales, service, inventory, accounting, customer management and more into one intuitive platform. Moreover, by focusing relentlessly on usability, DealerRock enables dealership teams to get more done in less time. With less headaches and time constraints, they are to focus on growth and customer relationships. With innovative technology and a customer-first approach, it continues to deliver massive value to dealers across North America.
“We’re grateful for DealerRock’s continued commitment as both a member and exhibitor at Dealer Week,” said Liz Keener, MRAA Senior Director of Partnerships. “Their dedication to providing innovative dealer management solutions demonstrates their strong support of our dealer community. We’re excited to see them return this year.”
About DealerRock
DealerRock is a dealer management software company built specifically for marine dealers. With a platform that integrates critical business functions into one easy-to-use system, DealerRock helps retailers operate more efficiently, improve customer satisfaction, and grow profitability. Your team will do more, with less effort – allowing them to focus more on the customer. Learn more at https://www.dealerrock.com.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
