Protection Conversations Support the Entire Ownership Journey
While appearance protection products are often introduced in Finance and Insurance (F&I), the value story doesn’t end at delivery. Sales, F&I and service teams all have opportunities to reinforce how protection products can help customers preserve the appearance and condition of their boats through their entire ownership journey.
This short educational video from EasyCare serves as a reminder that customer-focused protection conversations can support more than just the initial sale.
By helping owners protect their investment, dealerships can:
- contribute to a better ownership experience
- provide greater peace of mind
- potentially help maintain condition over time
That optional care plan can benefit the customer today and a future used boat buyer. It may also create advantages down the road when that owner returns to trade up, resulting in well maintained pre-owned boat entering your dealership’s inventory.
About EasyCare, and MRAA Education Champion
Since 1984, EasyCare has been helping dealerships drive results in their stores with a full suite of F&I products, including a program where they do the F&I work for dealers, forward-thinking training, dealership development, and consultative participation programs. EasyCare is part of the APCO Holdings, LLC family of brands, which has protected more than 23 million customers and paid over $3.7 billion in claims. Learn more at easycare.com.
